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Australia has voted: this Victorian winery won People’s Choice 2026

The people’s vineyard – as voted by you!

While many awards are decided by an expert panel of judges, the Halliday Wine Companion also hands the power to the people. Its annual People’s Choice Award is determined entirely by everyday wine lovers – and this year, they’ve spoken loud and clear.

Who took home the People’s Choice Award this year?

The Halliday Wine Companion presents a range of awards each year to vineyards and cellar doors across Australia. Wines from each category are blind-tasted and decided by a team of industry professionals, including wine experts, writers and critics – all led by Halliday’s editor-in-chief, Campbell Mattinson.

Brown Brothers winery in Milawa, Victoria
And the winner is… Brown Brothers in Milawa! (Image: Visit Victoria)

But for the People’s Choice Award, this panel is switched out for the everyday Aussie. From seasoned oenophiles to weekend wine lovers, everyone gets a say. And this year, the people have chosen… Brown Brothers ! Nestled in the town of Milawa – which recently gained attention thanks to the new Pedal to Produce trail – the family-run winery has been hand-crafting wines since 1889.

Its flagship cellar door lies at the heart of King Valley, one of Australia’s best-kept wine regions, and is renowned for its premium experiences. Guests can enjoy everything from guided tastings and long lunches to wine workshops and behind-the-scenes tours. Keen to splurge? You can even opt for helicopter flights and hot air balloon rides over the picturesque vineyard.

Brown Brothers winery in Milawa, Victoria
The Victorian vineyard is known for its incredible wine experiences. (Image: Visit Victoria)

You’ll also be treated to stunning views of the Victorian countryside, whether you’re in the cellar door, restaurant or private Prosecco lounge. Add in its extensive range of divine wines and it’s no wonder Brown Brothers took out the People’s Choice Award this year.

Other crowd-favourite wineries

While Brown Brothers topped the list this year, South Australia made its mark too, with five wineries in the top 10. Coming in second place was Down the Rabbit Hole , a cosy cellar door sitting among some of McLaren Vale’s top vineyards. Like its name suggests, the winery aims to inspire imagination and adventure among its guests – from its organic tipples to the Italian food served at its onsite restaurant, Fiore.

Down the Rabbit Hole in McLaren Vale, South Australia
McLaren Vale’s Down the Rabbit Hole took out second place. (Image: Elise Cook)

Third place was claimed by Brokenwood in NSW’s Hunter Valley. This award-winning vineyard is one of the region’s most popular thanks to its homegrown wines and gourmet restaurant that champions local, seasonal produce. Fourth and fifth place went to two more SA wineries: Laughing Jack and Elderton – both in the Barossa Valley.

Brokenwood winery in the Hunter Valley, NSW
Coming in third place is Hunter Valley stalwart, Brokenwood. (Image: Destination NSW)

The top 10 is rounded out by:

6th: Howard Park, Margaret River, WA

7th: Château Tanunda, Barossa Valley, SA

8th: Thicker Than Water, McLaren Vale, SA

9th: Best’s Wines, Great Western, Vic

10th: Cofield Wines, Rutherglen, Vic

Taylah Darnell
Taylah Darnell is Australian Traveller's Writer & Producer. She has been passionate about writing since she learnt to read, spending many hours either lost in the pages of books or attempting to write her own. This life-long love of words inspired her to study a Bachelor of Communication majoring in Creative Writing at the University of Technology Sydney, where she completed two editorial internships. She began her full-time career in publishing at Ocean Media before scoring her dream job with Australian Traveller. Now as Writer & Producer, Taylah passionately works across both digital platforms and print titles. When she's not wielding a red pen over magazine proofs, you can find Taylah among the aisles of a second-hand bookshop, following a good nature trail or cheering on her EPL team at 3am. While she's keen to visit places like Norway and New Zealand, her favourite place to explore will forever be her homeland.
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Unforgettable First Peoples tours and experiences in Victoria

From ancient aquaculture systems to sacred rock art shelters, Victoria’s First Peoples cultural experiences offer a powerful connection to one of the world’s oldest living cultures – where every site, story and smoking ceremony invites a deeper understanding of the land beneath your feet. 

Victoria’s sweeping landscapes hold stories far older than any road map can trace – stories etched into stone, sung through generations and woven into every bend of river and rise of hill. From the lava flows of Budj Bim to the ancient middens of Moyjil/Point Ritchie and the volcanic crater of Tower Hill, the state is home to some of the most significant First Peoples cultural sites in Australia. These places, along with other immersive experiences, offer not only a window into a 60,000-year legacy, but a profound way of understanding Country itself. As more travellers seek connection over checklists, guided tours by Traditional Owners offer respectful, unforgettable insights into a living culture that continues to shape the land and the people who walk it. 

Budj Bim cultural landscape  

Budj Bim Cultural Landscape
Budj Bim Cultural Landscape is on Gunditjmara Country. (Image: Visit Victoria)

Venture beyond the surf and sand of the Great Ocean Road to discover a deeper story etched into the volcanic landscape. At Budj Bim , ancient aquaculture channels built by the Gunditjmara people to trap, store and harvest kooyang (short-finned eel) reveal one of the world’s oldest living cultures. While you’re in the area, head over to the state-of-the-art Tae Rak Aquaculture Centre, where you can observe the eels in a special tank, wander the shores of Tae Rak (Lake Condah), and enjoy a bite at the Bush Tucker Cafe. Also nearby is Tower Hill, a dormant volcano reborn as a wildlife reserve, offering trails through bushland teeming with emus and koalas. 

eel tank
The kooyang (eel) tank at Tae Rak. (Image: Visit Victoria)

Dumawul Kooyoora Walking Tour 

Dumawul walkingtour
Guests are guided through Kooyoora State Park on the Dumawul walking tour. (Image: Visit Victoria)

Step into a timeless landscape with Dumawul’s guided tour through Kooyoora State Park, around an hour’s drive west of Bendigo in north-central Victoria. Led by Djaara guides, this immersive half-day journey breathes life into Country, weaving together stories, bush tucker and ancient rock art. Known to the Dja Dja Wurrung people as Guyura – the ‘mountain of light’ – this dramatic granite range is rich with cultural and spiritual significance.  The adventure begins with a meet-up at the Bridgewater Hotel on the banks of the Loddon River, before guests are welcomed onto Country with a traditional Smoking Ceremony – a powerful ritual that honours ancestors and cleanses those who walk the land. From there, it’s a gentle wander through rugged outcrops and open bushland, with sweeping vistas unfolding at every turn. Along the way, guides share their knowledge of how the Dja Dja Wurrung peoples have cared for and adapted with this land for generations, offering a rare and moving window into an ancient way of life that continues to thrive today.  

Kooyoora walking tour
Knowledge of the Dja Dja Wurrung is shared on the trail. (Image: Visit Victoria)

Kingfisher Cruises  

Kingfisher Cruises
Cruising the Murray with Kingfisher Cruises. (Image: Visit Victoria)

Glide quietly through the Barmah-Millewa forest – the nation’s largest river red gum ecosystem – on a scenic journey along the Murray River and into the Barmah Lakes with Kingfisher Cruises . Led by passionate guides who share stories of the cultural significance of this ancient landscape, these cruises reveal the stories, totems and traditional knowledge of the Yorta Yorta people. As you navigate narrow waterways and spot native birds, you’ll gain a richer understanding of how First Peoples have lived in harmony with this floodplain for tens of thousands of years. It’s a gentle, immersive experience that leaves a lasting impression – one where every bend in the river carries echoes of culture, connection and Country.  

wawa biik 

 Taungurung leaders
Exploring Nagambie with Taungurung leaders. (Image: Visit Victoria)

Translating to ‘hello, Country’ in the language of the First Nations People and Custodians of the rivers and mountains of Taungurung Country in Central Victoria, wawa biik guides a range of authentic and deeply immersive experiences. Leaving from either Nagambie or Euroa, the tours are woven with ancient stories of the Taungurung, telling how a sustained connection and responsibility ensures the continued health of biik – benefitting the people, animals and plants that live in and around the Goulburn River. During the wawa Nagambie experience, guests participate in a Welcome Smoking Ceremony, and enjoy lunch and conversation with two Taungurung leaders as they cruise through the wetlands of tabilk-tabilk (place of many waterholes). The 4.5-hour tour begins at Tahbilk Winery, which is set in the wetlands of Nagambie on Taungurung Country and collaborates with Taungurung Elders to share knowledge of biik. 

Bataluk Cultural Trail  

Bataluk Trail
Cape Conran on the Bataluk Trail. (Image: Visit Victoria)

The Bataluk Cultural Trail winds through East Gippsland like a thread stitching past to present, tracing the deep connection between the Gunaikurnai people and their land. Starting at the Knob Reserve in Stratford, visitors walk among scarred trees and ancient stone tools once used for survival and ceremony. At the Den of Nargun near Mitchell River, the earth holds stories of women’s sacred spaces, cloaked in myth and legend. Further along, Legend Rock at Metung tells of greed and consequence, its surface etched with ancient lore. At Cape Conran, shell middens lie scattered like breadcrumbs of history – 10,000 years of gatherings, stories and saltwater songs still echoing in the wind.  

Healesville Sanctuary  

echidna at Healesville Sanctuary
Get up close with a resident echidna at Healesville Sanctuary. (Image: Visit Victoria)

Set on the historic grounds of Coranderrk Aboriginal Station, Healesville Sanctuary honours the Wurundjeri people of the Kulin Nation through immersive storytelling and connection to Country. Along Wurundjeri Walk, visitors are invited to reflect on the land’s rich First Peoples history, with native plants revealing their traditional uses. Wurundjeri Elder and educator Murrundindi shares culture in-person with the Wominjeka Aboriginal Cultural Experience every Sunday, and most days during Victorian school holidays. Murrundindi’s smoking ceremonies, storytelling and bush tucker knowledge reveal the sacred relationship between people, animals and the environment. Bird-lovers can’t miss the incredible Spirits of the Sky show featuring native birds daily at 12pm and 3pm. 

The Grampians 

Rock art at Bunjil Shelter in The Grampians
Rock art at Bunjil Shelter in The Grampians. (Image: Visit Victoria)

Known as Gariwerd to Traditional Owners, the Grampians is a place of immense cultural and spiritual significance. This rugged landscape holds more than 80 per cent of Victoria’s known First Peoples rock art, offering a powerful window into the region’s deep heritage. Visitors can respectfully explore five remarkable rock art sites: Billimina and Ngamadjidj in the Wartook Valley, Manja Shelter near Hamilton, Gulgurn Manja shelter near Laharum, and the Bunjil Shelter near Stawell, where the creator spirit is depicted. Each site tells a unique story of connection to Country, shared through ancient handprints, dancing figures and Dreaming narratives etched into stone.