Get a free Baileys cinnamon scroll at this Melbourne bakery

Kick off the festive season early with a deliciously free bite.

The only thing sweeter than dessert is when it’s on the house, and Melbourne’s beloved cinnamon scroll bakery, Simply Mike’s (formerly Cinnabuns), has teamed up with Baileys to create the perfect free treat to kick off the festive season and celebrate their relaunch.

From 12-19 November, Simply Mike’s is offering locals the chance to get their hands on a new limited-edition flavour that encapsulates the taste of Christmas – a decadent Baileys Cinnamon Scroll – for free. Combining two much-loved flavours, the scroll is a deliciously buttery treat that blends the velvety classic Bailey’s Irish Cream with cinnamon spice.

Cinnamon scrolls and Baileys — Grab a free scroll from the Albion-based bakery.

Simply Mike’s has become a favourite for Melbourne dessert lovers. Originally named Cinnabuns, owner Mike Ying’s micro-bakery had to change his bakery’s name after a legal battle with USA bakery giant Cinnabon. “We received hundreds of name suggestions from our community, and Simply Mike’s felt right," shared Ying. “It’s personal, it’s proud, and it reflects the craft behind every scroll. This new chapter is about celebrating creativity, flavour, and the scrolls that started it all."

Ying completed his pastry apprenticeship at the École de boulangerie de Paris in France, earning a BEP Pâtisserie (Brevet d’Études Professionnelles), and his Albion-based bakery blends French techniques with Asian influences.

Mike Ying from Simply Mike’s cinnamon scroll bakery — Owner Mike Ying’s micro-bakery had to change his bakery’s name after a legal battle with USA bakery giant, Cinnabon.

Simply Mike’s was the perfect partner for Baileys’ festive collaboration. “We were looking for someone who could capture the essence of Baileys in a way that felt local, playful, and full of character," says Nishant Samuel, Head of Whisky and Liqueurs at Diageo Australia.

Not a cinnamon bun lover? The bakery also has an ever-changing menu of bites such as Biscoff‑flavoured scrolls, coffee scrolls, apple crumble danishes, pandan custard croissants and caramelised onion, honey and feta quiches.

With only one week to snag a free baked good – available from 7 am weekdays and 8 am weekends, until stock lasts – it’s worth planning your visit now!

Baileys Cinnamon Scroll Liqueur is now available nationally, for a limited time.

Address: 29b Perth Ave, Albion VIC 3020

Torquay’s Bells Beach is considered one of the best surf beaches in the world.

It’d be easy to think Australian surf culture was born around the right-hand point breaks of the Gold Coast and Byron Bay. These regions seem the epitome of how the world views Aussie surfers – bronzed (or burnt), languishing in warm water and sunshine. The reality is a lot different.

The rise of surf culture along Victoria’s coastline

surfers at Bells Beach in Australia — Surfers stand on the shore at Bells Beach, where the country’s biggest surfing competition is held each year. (Image: Getty/Filed Image)

True Aussie surf culture was born on the chilly waves of Victoria’s winters, when huge swells from the Great Southern Ocean hit cliff-lined beaches along the Great Ocean Road. These beaches were the ultimate proving ground – surfers from all over Australia arrived in panel vans and VWs to do battle with the biggest waves they could find.

Surfers take advantage of the huge swells from the Great Southern Ocean at Bells Beach. (Image: Tourism Australia/Cameron Murray)

There are surf breaks all along this very picturesque coast – but those around Torquay were most revered. The ultimate test of a surfer’s ability – and durability – however, was Bells Beach: Australia’s answer to Hawai‘i’s Pipeline. Just beyond, the breaks at Jan Juc and Winkipop beckoned.

an aerial view of surfers at Bells Beach — Hit the waves along the picturesque coast. (Image: Tourism Australia)

Torquay became surfing’s Silicon Valley: HQ for the entire Australian surf culture revolution. Four young locals worked out of their backyards in Torquay to create two of the world’s biggest surf labels – Rip Curl and Quiksilver, which soon became the region’s biggest employers.

surfers out at Bells Beach — Surfers out at Bells Beach, Victoria’s most famous beach. (Image: Tourism Australia/Cameron Murray)

Rip Curl started sponsoring the Bells Beach Pro in 1973 – and have done ever since. It’s been going since 1962 – making it the world’s longest continually run surfing contest. Held every Easter, it’s part of the world surfing tour. Spectators line its 30-metre-high cliffs to watch the world’s best take on enormous waves – it’s the ultimate coliseum for the sport and has inspired generations of Aussie surfers to join the list of heroes whose names are on its iconic bell.

Follow the waves through Victoria’s surfing heartland

Australian National Surfing Museum, Torquay — The Australian National Surfing Museum in Torquay. (Image: Tourism Australia)

Just behind Torquay’s main drag, you can see all that history on display at the world’s best surf museum – the Australian National Surfing Museum. Here you can take your time absorbing the 100-year-or-so history of Australian surfing and check out the 150-strong surfboard collection.

surfboards on display at Australian National Surfing Museum — The museum holds surfing memorabilia, including a room dedicated to the history of boards. (Image: Tourism Australia)

But classic Aussie surf culture can be observed in everyday life all over the Great Ocean Road and Torquay. Surfing dictates life here; no work is done until the big swells have come and gone. Just being here provides a window into 60-odd years of rebellion against convention; for no-one likes nine-to-five living on the Great Ocean Road.

surfing memorabilia at Australian National Surfing Museum — The varied displays celebrate the Bells Beach competition, surfing legends and Aussie surf culture. (Image: Tourism Australia)

There’s less panel vans and VW Beetles these days, but surf culture still rules life. Surfers run this coast; you’re better off keeping out of their way when they’re running down past you to face the biggest swells – then hear them swap stories at cafes, restaurants and bars all around you.

surfing at Bells Beach — The beach near Torquay is Australia’s answer to Hawai‘i’s Pipeline. (Image: Visit Victoria/William Watt)

Get a free Baileys cinnamon scroll at this Melbourne bakery – but only for a week

Kick off the festive season early with a deliciously free bite.

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The iconic Victorian beach where true Aussie surf culture was born

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The rise of surf culture along Victoria’s coastline

Follow the waves through Victoria’s surfing heartland