Australia’s most loved winter road trips revealed

Emily MurphyBy Emily Murphy
hero media
The data is in, and the most loved drives this winter are…

Winter is fast approaching in Australia, but for road trippers, the cooler season is no reason to stay parked. In fact, it’s the perfect time to hit the open road, with misty mornings, star-filled nights and epic scenery in every direction. But which routes are worth the drive when the temps drop?

A new report by the car insurance experts at ROLLiN’ has crunched the numbers to reveal the most loved winter road trips in Australia. By analysing 22 of the country’s most iconic routes across key data points – including search volume, social media buzz, Google reviews and distance – they’ve ranked the ultimate cold-weather drives that travellers can’t get enough of.

Great Ocean Road coastline in Anglesea
The Great Ocean Road is the most popular winter road trip.

And topping the list? No surprises here: the Great Ocean Road reigns supreme. This Victorian icon racks up 196,600 winter monthly searches, which accounts for nearly 20 per cent of all searches on the route. Its fame extends well beyond Google, with over 33 million TikTok posts and 1.8 million Instagram posts capturing its winding clifftops, seaside towns and the iconic Twelve Apostles. Whether it’s misty mornings or golden hour glow, the Great Ocean Road is a year-round crowd-pleaser – but winter, it seems, is peak time for those in the know.

Great Beach Drive in Sunshine Coast, Queensland
Drive along the beach on the Great Beach Drive. (Image: Tourism and Events Queensland)

In second place is Queensland’s Great Beach Drive – a unique stretch where you can literally drive along the sand. 26 per cent of all interest in this route spikes in the cooler months, proving the novelty of cruising the coastline, dodging the tides and soaking up some sunshine is an all-season thrill. The route also boasts over 622,000 Instagram posts and a strong 4.74-star Google rating.

El Questro Wilderness Park, Gibb River Road
Head to the outback on Gibb River Road. (Image: Tourism Western Australia)

Rounding out the top three is Western Australia’s Gibb River Road. It racks up a solid 95,400 winter searches, and with 38 per cent of all interest landing in the cooler season, it’s clear the dry, dust-free conditions of winter make this remote red-dirt adventure a bucket-list favourite. Add in a 4.77-star Google rating, and you’ve got a road trip that’s as rugged as it is rewarding.

Aerial overlooking cars driving along Sea Cliff Bridge, Clifton
Drive along the Sea Cliff Bridge on the Grand Pacific Drive. (Image: Destination NSW)

Other standouts on the list include the Red Centre Way in the NT (think starry skies and ochre landscapes), Grand Pacific Drive in NSW (with its iconic Sea Cliff Bridge), the Great Barrier Reef Drive (tropical vibes and ocean views) and Tasmania’s Great Eastern Drive, which, while clocking fewer searches, punches above its weight with a near-perfect 4.79-star Google rating.

Great Barrier Reef Drive in Cairns, Queensland
Take the scenic route on the Great Barrier Reef Drive. (Image: Tourism and Events Queensland)

Tasmania’s Western Wilds also deserves a shoutout – while it didn’t crack the top 10 for winter road trips, it holds the crown for the highest-rated road trip in Australia, with an impressive 4.80-star average.

What does it all mean? That winter road tripping in Australia is alive and well. Whether you’re chasing rugged coastlines, remote outback adventures or misty rainforest vibes, there’s a road trip calling your name. And with fewer crowds, crisper air and the chance to spot wildlife like migrating whales or desert wildflowers, winter could just be the best time to pack the car and hit the road.

Emily Murphy
Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
See all articles
Full moon over Surfers Paradise
Australia

A Snow Moon is rising over Australia this weekend – here’s where to spot it

On Sunday 1 February, a Snow Moon will shine above Australia. We've rounded up the best spots to see this extra-bright full moon in every state.

Read more
The ultimate guide to summer festivals around Australia
Australia

The ultimate guide to summer festivals around Australia

These are the summer festivals you’ll be talking about long after the season ends.

Read more
Greenly Beach, Eyre Peninsula, South Australia
Australia

Australia’s most remote and unknown beaches have just been revealed

The wild, little-known shores most travellers never reach.

Read more
Riverboats Music Festival in Echuca-Moama, Vic
Australia

What’s on around Australia in February 2026

February is full of fun – if you know where to look.

Read more
hero media

Victoria’s most memorable guided tours to book now

    Lara PiconeBy Lara Picone
    Continue
    Get around the natural beauty and bounty of regional Victoria on a guided tour that reveals extraordinary moments from coast to country.

    Walk the Great Ocean Road

    forest walk along the Great Ocean Road
    Swap your car for walking shoes on the Great Ocean Road.

    The Australian Walking Co’s immersive three-day, lodge-based walk is absolute bucket-list fodder. The easy-going, guided coastal hike is marked by epic scenery and end-of-day luxury. You’ll have no need for heavy packs or tents, instead expect fresh-caught crayfish, post-walk canapés and local wines. Each day explores the drama of this ocean-facing landscape with an approachable three-hour-ish walk, leaving plenty of time to unwind at the lodge.

    Swim with seals and dolphins at Port Phillip Heads

    dolphins swimming in Port Phillip Head Marine Park
    Swim with dolphins in Port Phillip Head Marine Park.

    Dive into Popes Eye, within Port Phillip Heads Marine National Park, for this wild swimming experience with mankind’s BFFs of the sea. On the See All Dolphin Swims 3.5-hour experience, departing from Queenscliff, you’ll begin in shallow, calm waters before venturing off to Chinaman’s Hat and beyond to meet seals and dolphins in their own habitat. All gear is provided and all ages are welcome.

    Get your ghost on in the Grampians

    For those with a penchant for the paranormal, get ready for goosebumps when you embark on the Lantern Tours J Ward Paranormal Investigation excursion that takes place under the moonlight in the west wing of Aradale Lunatic Asylum. As you keep a lookout for supernatural activity, you’ll enjoy tales of the criminally insane inmates that will make the hairs on your neck stand to attention.

    Paddle along the mighty Murray

    a woman on a stand-up paddle board along the Murray
    Glide along the scenic Murray on a stand-up paddleboard.

    Swoosh softly through the silky waters of the mighty Murray on a stand-up paddle board with Echuca Moama Stand Up Paddle . This gentle downstream sojourn meanders for one-and-a-half hours covering 4.5 kilometres of the river, taking in the beauty on the banks and the vibrant birdlife. From Echuca Moama slip under the Moama Bridge and glide beside its iconic paddlesteamers and the historic port.

    Sip and cycle in the Yarra Valley

    cyclists exploring Yarra Valley
    Cycle around Yarra Valley wine country.

    Wine and wheels make a great pairing on the Tour De Vines six-hour Yarra Valley tour that weaves through vine-threaded roads. It’s a relaxed pace along 20 kilometres of the Warburton Rail Trail as you spot native birds and stop in at local vineyards and produce stores. You’ll pull in at a local winery for a tasting and enjoy lunch before hitting up a couple of cellar doors. Depending on your pedal power, there may be time to sneak in a visit to a chocolate or cheese factory.

    Dig for gold in Bendigo

    Think you have what it takes to unearth a gilded treasure? Try your hand at prospecting and learn the art of gold-digging (in the geological sense) on the two-hour Gold Nugget Hunter tour in the Loddon Valley. On the tour, mine the wisdom of locals Shane and Jackie – who have honed their hobby of gold-detecting into an art – to learn how to read the land and use a gold detector. You may even go home with a nugget of your own.

    Cruise around Wilsons Promontory

    the Skull Rock in Wilsons Prom
    Cruise around Skull Rock in Wilsons Prom. (Image: Connor Vaughan)

    It’s a thrill to drive directly from the sand into the waves aboard the Wanderer Adventures ’ bright-yellow amphibious boat. On this 2.5-hour tour, you’ll skip along the water to take in Wilsons Prom’s top highlights, such as the imposing Skull Rock, The Glennies, Anderson Islets and Anser Island. Spot seals, penguins and seabirds as you absorb the tranquillity of this stunning environment.

    Walk with llamas in the Macedon Ranges

    a llama in the Macedon Ranges
    Make friends with a llama in the Macedon Ranges.

    If you’ve always felt an affinity for long-lashed camelids, then bonding with a llama on a leisurely walk might just be the thing for you. Opt for either a three-hour, five-kilometre hike or a longer 12-kilometre trek along the Domino Rail Trail paired with a gentle, hooved friend. Things kick off with a llama orientation, where you’ll learn how to lead and look out for your new mate before you hit the track. It’s a lovely way to explore the beauty of the region with a sensitive and curious companion by your side.

    Go underground in the Grampians

    a subterranean tour of Seppelt Wines
    Take a subterranean tour of Seppelt Wines. (Image: Ben Savage/We Are Explorers)

    Oenophiles and cave-lovers alike will enjoy going underground at Seppelt’s ‘Drives’ . The largest underground cellar in Australia, The Drives were dug by local goldminers in 1868 and meander for three-kilometres – keeping wine treasures at a temperate 16-degrees year-round. A 50-minute tour through the heritage-listed granite tunnels happily conclude with a tasting of the label’s celebrated sparkling wines.

    Discover island life in the Mornington Peninsula

    a guided tour of French Island
    Discover the Mornington Peninsula’s flora and fauna on a guided tour of French Island.

    Eject from the mainland on a catamaran bound for the wildlife haven of French Island with Naturaliste Tours . Once you disembark from the boat, you’ll hop into a 4WD to explore the pristine flora and fauna, from salt marshes to vast Fairhaven Beach. Look out for echidnas and koalas and enjoy short walks and historic sites on this half-day tour.

    seals in Wilsons Prom
    The southernmost tip is a haven for wildlife. (Image: CMcConville)