This coastal town just beat Byron Bay as Australia's favourite

The votes are in –there’s a new favourite town on top.

For Australian Traveller’s 2025 Readers’ Choice Awards, we asked you to vote for your Aussie favourites, from the country’s top road trip to our most-loved wine region. But one of the most contested categories? The best town in Australia. And this year, an exciting newcomer has stolen hearts nationwide, beating another oft-lauded coastal town for the title.

Australia’s best town is…

Noosa, Queensland — Noosa is officially the best town to visit in Australia, as voted by you. (Image: David Wilcock)

Aussies, you’ve made your choice loud and clear. Leaving perennial favourites like Byron Bay and Margaret River in its wake, the sun-soaked haven of Noosa has officially taken the crown for best town in Australia this year – and it’s not hard to see why. Situated on Queensland’s Sunshine Coast, around a two-hour drive from Brisbane, Noosa has it all.

Keen for a seaside summer escape? Its golden stretch of coastline boasts some of the best beaches in the world. After something slower? Noosa’s hinterland offers lush forests, wild swimming holes and cosy off-grid stays for lazy, unhurried days. Whatever part you choose to explore, you’ll find endless ways to relax, reset and recharge.

Your guide to the best of Noosa

Whether you’re a long-time fan or its new title has finally convinced you to go, there’s no denying Noosa deserves a spot on your holiday list. The coastal town is practically brimming with things to see and do, but if you’re limited on time, there are a few experiences you won’t want to miss. Lucky for you, we’ve got the itinerary sorted.

Start with a trip to the Noosa Everglades, about 30 minutes north of town. Alongside the USA’s Florida Everglades, it’s one of just two everglade systems in the world and among the oldest waterways on the planet. It also spans two UNESCO Biosphere Reserves, the Noosa and Great Sandy.

Canoeing through the Noosa Everglades in Queensland — Join a canoe tour to see the Noosa Everglades up close. (Image: Tourism Australia)

A tour with Everglades Eco Safaris will take you deep into the heart of this natural wonder, where expert guides navigate the waterways and share fascinating insights into the flora and fauna that call it home.

Guests can choose between a tranquil river cruise and an immersive canoe adventure, both running for 4.5 hours. There are plenty of other outdoor nature experiences on offer, too – think whale-watching, hiking, surf lessons and even skydiving.

Noosaville Brewery in Noosa, Queensland — The coastal town is dotted with local breweries serving craft beer. (Image: Tourism Noosa/Amy Higg Photo)

Rather just sit back and relax? Noosa’s got you covered. Home to dreamy day spas designed to soothe even the most stressed-out souls, relaxation here is a non-negotiable. With the knots in your back a distant memory, you’re free to wander local markets touting handmade wares, dine at restaurants heroing fresh seafood and sip your way through Noosa’s hitlist of breweries and distilleries.

Seahaven Noosa in Noosa, Queensland — Soak up the sunshine during a stay at Seahaven Noosa.

You’ll find a range of accommodation options, too. Noosa welcomes everyone – families with little ones, couples on honeymoon and travellers going solo are all catered to.

If you’re travelling on a budget, book into one of Noosa’s comfy caravan parks. Nestled among the paperbarks, Habitat Noosa is a great option, offering both camping and glamping sites. Got holiday cash to splash? Seahaven Noosa is among the town’s hottest stays with its spacious suites, beachfront pool and proximity to Hastings Street.

The runners-up for Australia’s best town

While Noosa took out the top spot in 2025, it faced some fierce competition along the way. Consistent favourite, Byron Bay missed out on the top spot but still made it into the list as a runner-up, as well as claiming the title of best wellness destination in Australia.

Other contenders included Port Douglas in Queensland and WA’s Margaret River. Mudgee in NSW was also close behind, instead taking out best country escape thanks to its world-class wineries, destination diners and charming regional stays.

From the moment you arrive in Moreton Bay, stunning natural vistas, fresh and tasty dining, history and more invite you to stay and play.

Untouched national park, mirror-like lagoons and endless stretches of beaches all make Moreton Bay experiences feel like you’ve stumbled across a secret Queenslanders collectively vowed not to tell. Yet it’s easily accessible. Explore further and discover hinterland farms, ancient rainforest, fresh seafood and more: there’s something on offer for every pace, interest and generation.

Just 20 minutes from Brisbane Airport, it’s hard to believe how underrated this Queensland getaway is. Here’s your ultimate guide to rediscover play with unmissable experiences in Moreton Bay.

1. G’Day Adventure Tours, Bribie Island

G’Day Adventure Tours’ Sea to Table Experience should be your first agenda item in Moreton Bay. Take a 4WD journey through the sandy tracks of Bribie Island’s beaches to the still, glassy waters of the island’s lagoons. Glide over perfect replicas of paperbarks and fluffy blue clouds mirrored in the lagoon waters in your kayak. Listen as native birdsong echoes around you.

Then, it’s on to Fort Bribie. During the Second World War, these concrete bunkers – now slowly being enveloped by the dunes – were the last line of defence for Moreton Bay.

End the day with a sun-dappled beach picnic of locally caught Queensland prawns and famous Moreton Bay bugs. As you head home, watch the dolphins playfully dart in and out of the surf.

2. Morgan’s Seafood at Scarborough

Right on the Scarborough Boat Harbour, you’ll find Morgan’s Seafood . Between the luxury yachts, you’ll also spot trawlers and fishermen delivering their day’s catch right to Morgan’s. The family-owned and operated spot is one of the best places to try the region’s eponymous Moreton Bay bug. Or, sample more of the area’s direct-from-the-boat seafood fresh at their oyster and sushi bar. If you’re lucky, your visit might coincide with a day they’ve caught tuna.

Picture fish caught that day, prepared and then served to you as fresh sashimi as the sun sets over the unique silhouette of the Glasshouse Mountains.

3. Woorim Beach, Bribie Island

On Bribie’s eastern coastline, you’ll find Woorim Beach : aka the closest surf beach to Brisbane. Find a place on the sand by the patrolled area or wander further south to find a quiet spot and while the day away between the shaded dunes, the pages of your book and the peaceful sound of rolling waves.

Ask any local where to grab lunch, and they’ll direct you to Bribie Island Surf Club Bistro . Tuck into a fresh, local seafood platter, just metres from the beach.

4. D’Aguilar National Park

D’Aguilar National Park is a 40,000-hectare slice of greenery that stretches from urban Brisbane right up to Woodford (home of the Woodford Folk Festival). The vast expanse of park is home to ancient rainforests, eucalypt forests and shaded swimming spots hidden within gorges and under waterfalls. The area is significant for the Jinibara and Turrbal people, with ceremonial bora rings and dreaming trails all found within the park.

Carve out some time in your itinerary to explore the park’s many trails. The Maiala day-use area is the perfect starting point for walks for all levels of ability.

5. Arcade Wine Bar

arcade wine bar moreton bay — Sit down to a menu inspired by Italy.

Opposite the Redcliffe Jetty and down a laneway, you’ll find an unassuming wine bar. Venture inside and quickly fall in love with Arcade Wine Bar , one of the region’s most beloved local haunts.

Owners Danilo and Matt have a combined 50 years of sommelier experience, which they have poured into the menu, styling and wine list. More than just a hole-in-the-wall wine bar, Arcade Wine is an enoteca (a wine repository), whose walls are lined with bottles upon bottles of Italian wine varietals from every corner of Italy.

Settle in with a wine and work your way through the menu inspired by Danilo’s native Italy: traditional meatballs, their quick-to-sell-out terrine, or a selection of Italian cheeses, charcuterie and arancini.

6. Wamuran & Loop Rail Trail

Away from the ocean, tucked in the hinterland, is the Wamuran & Loop Rail Trail . Perfect for cyclists or walkers, the trail was built to showcase the history of the Caboolture to Kilcoy rail corridor (last operating in 1964) and makes for the perfect family day out. The trail runs for 10.5km and connects Wamuran and Caboolture via an accessible path.

Pass through former railroad, bridges and shaded bushland as you cut from A to B. Plus, visit in winter for a detour along the way to one of the many pick-your-own strawberry farms.

7. Farm Visits

Beaches, mountains and history make an enticing combination. But Moreton Bay also brings hinterland, family-friendly farms to the table. Trevena Glen is one of the area’s most loved, with bunnies, ponies, sheep, alpacas (and more) available to visit for the kids. For the adults, book a horse-riding session and be treated to a grazing platter as you watch the sun set over the mountains of D’Aguilar National Park.

At White Ridge Farm , find camels, putt-putt, train and tractor rides and all kinds of animals. The entire farm is paved, making it accessible for all.

8. Miss Sprinkles

Miss Sprinkles Gelato moreton bay — Pick your scoop at Miss Sprinkles Gelato.

An ice cream at the beach is one of life’s most perfect pleasures. While in town, stop by Miss Sprinkles for the locals’ pick of homemade gelato on the Scarborough foreshore.

The gelato here is made the authentic Italian way and scooped up just across from the beach. Or, settle in at their kitschy pink wooden tables for traditional gelato in the sunshine. Aside from the homemade gelato, you’ll also find tarts, pies and even doggie gelato.

To start planning your Moreton Bay trip, or for more information, head to visitmoretonbay.com.au.

This coastal town just beat Byron Bay as Australia’s favourite