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This coastal town just beat Byron Bay as Australia’s favourite

Taylah DarnellBy Taylah Darnell
The votes are in –there’s a new favourite town on top.

For Australian Traveller’s 2025 Readers’ Choice Awards, we asked you to vote for your Aussie favourites, from the country’s top road trip to our most-loved wine region. But one of the most contested categories? The best town in Australia. And this year, an exciting newcomer has stolen hearts nationwide, beating another oft-lauded coastal town for the title.

Australia’s best town is…

Noosa, Queensland
Noosa is officially the best town to visit in Australia, as voted by you. (Image: David Wilcock)

Aussies, you’ve made your choice loud and clear. Leaving perennial favourites like Byron Bay and Margaret River in its wake, the sun-soaked haven of Noosa has officially taken the crown for best town in Australia this year – and it’s not hard to see why. Situated on Queensland’s Sunshine Coast, around a two-hour drive from Brisbane, Noosa has it all.

Keen for a seaside summer escape? Its golden stretch of coastline boasts some of the best beaches in the world. After something slower? Noosa’s hinterland offers lush forests, wild swimming holes and cosy off-grid stays for lazy, unhurried days. Whatever part you choose to explore, you’ll find endless ways to relax, reset and recharge.

Your guide to the best of Noosa

Noosa, Queensland
The Sunshine Coast gem is a haven for holidaymakers. (Image: Jesse Lindemann)

Whether you’re a long-time fan or its new title has finally convinced you to go, there’s no denying Noosa deserves a spot on your holiday list. The coastal town is practically brimming with things to see and do, but if you’re limited on time, there are a few experiences you won’t want to miss. Lucky for you, we’ve got the itinerary sorted.

Start with a trip to the Noosa Everglades, about 30 minutes north of town. Alongside the USA’s Florida Everglades, it’s one of just two everglade systems in the world and among the oldest waterways on the planet. It also spans two UNESCO Biosphere Reserves, the Noosa and Great Sandy.

Canoeing through the Noosa Everglades in Queensland
Join a canoe tour to see the Noosa Everglades up close. (Image: Tourism Australia)

A tour with Everglades Eco Safaris will take you deep into the heart of this natural wonder, where expert guides navigate the waterways and share fascinating insights into the flora and fauna that call it home.

Guests can choose between a tranquil river cruise and an immersive canoe adventure, both running for 4.5 hours. There are plenty of other outdoor nature experiences on offer, too – think whale-watching, hiking, surf lessons and even skydiving.

Noosaville Brewery in Noosa, Queensland
The coastal town is dotted with local breweries serving craft beer. (Image: Tourism Noosa/Amy Higg Photo)

Rather just sit back and relax? Noosa’s got you covered. Home to dreamy day spas designed to soothe even the most stressed-out souls, relaxation here is a non-negotiable. With the knots in your back a distant memory, you’re free to wander local markets touting handmade wares, dine at restaurants heroing fresh seafood and sip your way through Noosa’s hitlist of breweries and distilleries.

Seahaven Noosa in Noosa, Queensland
Soak up the sunshine during a stay at Seahaven Noosa.

You’ll find a range of accommodation options, too. Noosa welcomes everyone – families with little ones, couples on honeymoon and travellers going solo are all catered to.

If you’re travelling on a budget, book into one of Noosa’s comfy caravan parks. Nestled among the paperbarks, Habitat Noosa is a great option, offering both camping and glamping sites. Got holiday cash to splash? Seahaven Noosa is among the town’s hottest stays with its spacious suites, beachfront pool and proximity to Hastings Street.

The runners-up for Australia’s best town

Noosa, Queensland
Noosa beat towns like Byron Bay, Mudgee and Margaret River. (Image: Tourism Australia)

While Noosa took out the top spot in 2025, it faced some fierce competition along the way. Consistent favourite, Byron Bay missed out on the top spot but still made it into the list as a runner-up, as well as claiming the title of best wellness destination in Australia.

Other contenders included Port Douglas in Queensland and WA’s Margaret River. Mudgee in NSW was also close behind, instead taking out best country escape thanks to its world-class wineries, destination diners and charming regional stays.

Taylah Darnell
Taylah Darnell is Australian Traveller's Writer & Producer. She has been passionate about writing since she learnt to read, spending many hours either lost in the pages of books or attempting to write her own. This life-long love of words inspired her to study a Bachelor of Communication majoring in Creative Writing at the University of Technology Sydney, where she completed two editorial internships. She began her full-time career in publishing at Ocean Media before scoring her dream job with Australian Traveller. Now as Writer & Producer, Taylah passionately works across both digital platforms and print titles. When she's not wielding a red pen over magazine proofs, you can find Taylah among the aisles of a second-hand bookshop, following a good nature trail or cheering on her EPL team at 3am. While she's keen to visit places like Norway and New Zealand, her favourite place to explore will forever be her homeland.
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5 of the best Sunshine Coast day trips

    Kate BettesBy Kate Bettes
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    City buzz, gourmet trails, surf breaks and art scenes are all at your fingertips.

    When it comes to planning a trip, picking a holiday destination is the easy part. The real dilemma is where to set yourself up for the night. Do you go coastal, city, or countryside? Somewhere remote and rugged, or right in the action? Luckily, the Sunshine Coast, and huge number of amazing Sunshine Coast day trips, have kindly made the choice for you.

    Ditch the hotel-hopping and suitcase-lugging. Instead, base yourself at Novotel Sunshine Coast or Mantra Mooloolaba , where big-city culture, vine-covered valleys, and theme parks are all within a two-hour drive.

    1. Sunshine Coast to Brisbane

    Drive time: 1 hour 20 minutes (105km)

    Shake off the sand from your sandals and swap the beach for the throb of the Queensland capital. Ease in gently with a bougainvillea-filled stroll through South Bank, iced latte in hand, before cooling off at Streets Beach lagoon – Brisbane’s answer to the coast (but without the waves).

    Once firmly in big-city mode, hit up the Gallery of Modern Art (GOMA) , home to Australia’s largest collection of modern and contemporary artworks. Dive into the past at the Queensland Museum, where prehistoric fossils of Australian dinosaurs and megafauna collide with First Nations cultural collections and interactive science exhibits.

    All this learning got you hungry? Howard Smith Wharves calls. Here, riverside dining delivers breweries with meat-forward menus, Japanese fine dining and overwater bars. If you’ve got room for more, Fortitude Valley’s shopping boutiques await you and your wallet.

    woman walking around Gallery of Modern Art (GOMA)
    Wander the Gallery of Modern Art. (Image: TEQ)

    2. Sunshine Coast to the Scenic Rim

    Drive time: 2 hours 15 minutes (170km)

    Make your way inland to the Scenic Rim for the state’s best vineyards and age-old volcanic slopes. Start your day early (like, sparrow’s breakfast early) at O’Reilly’s Rainforest Retreat in Lamington National Park . Here, take a treetop walk through the canopy and hand-feed the wild birds who flock here.

    Next, it’s your turn to eat. Here, the food scene operates where locally sourced produce is an expectation, not an exception. Order a picnic basket crammed with regional wine and cheese to devour next to the creek at Canungra Valley Vineyards . Or perhaps a grazing platter of vegan and non-vegan cheeses at Witches Falls Winery .

    Feeling bold? Tackle the Twin Falls circuit in Springbrook National Park. Or keep the gourmet life going with a Scenic Rim Brewery tasting paddle, best enjoyed while taking in the rise of the Great Dividing Range.

    woman with cheese and wine at Witches Falls Winery
    Enjoy a cheese platter at Witches Falls Winery. (Image: TEQ)

    3. Sunshine Coast to the Gold Coast

    Drive time: 2 hours (180km)

    Surf, sand and sparkling skylines might be the Gold Coast’s MO, but there’s more to Surfers Paradise and beyond. Kick things off with a beachfront coffee at Burleigh Heads, then hike through Burleigh Head National Park to look over the ocean and whale sightings (dependent on the season, of course).

    Cool off in the calm waters of Tallebudgera Creek before chowing down on the famously buttery Moreton Bay bug rolls at Rick Shores . Travelling with the kids? Then you can’t miss Australia’s theme park capital, with Dreamworld ’s big rides and Warner Bros. Movie World ’s Hollywood treatment at hand to keep the family entertained.

    aerial view of Tallebudgera Creek
    Dive into Tallebudgera Creek. (Image: TEQ)

    4. Sunshine Coast to Tweed Heads

    Drive time: 2 hours 15 minutes (200km)

    Dare to cross enemy lines? Then welcome to New South Wales. Tweed Heads blends the laid-back attitude of the Northern Rivers with high-quality dining, experimental art, and farm-fresh indulgence – a combo worth the drive.

    Start strong with a long, lazy brunch at Tweed River House , then swing by Tropical Fruit World for exotic finds like red dragon fruit, handfuls of lychees and black sapote. Next, hit M|Arts Precinct – an art deco hub of micro galleries, artist workshops and one-off boutiques.

    Round off the day with sunset drinks at Husk Distillers among the glowing cane fields, and order one with their famous Ink Gin. You’ll thank us later.

    exterior of Husk Distillers
    Taste the famous Ink Gin at Husk Distillers. (Image: Destination NSW)

    5. Sunshine Coast Hinterland

    Drive time: 1 hour (70km)

    Strap on those hiking boots and make tracks inland, where volcanic peaks, misty rainforest and hinterland townships beckon. Ease in with the Glass House Mountains Lookout Walk, or, if you have energy to burn, tackle the Mount Ngungun Summit Walk for a 360-degree sight of the surrounding summits.

    Next: Montville. This township delivers European-style architecture and old-world appeal. Nearby, settle in at Flame Hill Vineyard, where a large pour of estate-grown wine comes with encompassing views of the countryside.

    Not ready to leave the hinterland villages just yet? Of course not. Meander past art galleries and indie shops at Maleny. Nab some fudge from Sweets on Maple for a sweet fix. Or go salty at Maleny Dairies with a farm tour and a chunky wedge of their deliciously creamy cheese.

    End the day among the eucalypts and rainforests of Kondalilla National Park. Here, the Kondalilla Falls Circuit winds down through trees humming with life to a rock pool beneath a waterfall – as if designed for soaking tired feet before heading back to the coast.

    view of Mount Ngungun on the scenic rim queensland
    Take on the Mount Ngungun Summit Walk (Image: TEQ)

    Start planning your Sunshine home base at all.com.