Inside the newly opened The StandardX, Melbourne hotel

hero media
It’s the first of its kind in the world, so naturally, this Fitzroy hotel is setting its own standards.

Back in 1999, hotelier André Balazs opened the first Standard Hotel on Hollywood’s Sunset Strip. With its live models in the lobby’s glass vitrine, a DJ booth at the front desk and affordable prices, it soon became the place to stay and party, even for the celebrity set. Standard Hotels opened all over the world – the New York iteration straddling the High Line was briefly famous thanks to exhibitionists displaying their wares through the full-length windows to the strolling crowds below – but it’s taken 25 years for the brand to reach Australian shores.

Well, kind of. StandardX is the little sister of the original Standard. It’s not quite as brash, and nowhere near as party-hard. This far more subtle offshoot is perfectly suited to its locale in one of Melbourne’s coolest neighbourhoods and offers visitors an attractive alternative to the average CBD stay.

Here’s everything to know about the newly-opened The StandardX, Melbourne.

Location

It’s one of Melbourne’s favourite suburbs, for both locals and travellers. Fitzroy has a few famous streets – Gertrude and Smith, which it shares with Collingwood – but the StandardX is only a hundred metres from the best-known: Brunswick Street. In every direction, there are restaurants, bars, cafes, boutiques, galleries and just about everything else you could possibly want to visit.

Plus, on weekends, the Rose St Artist’s Market next door displays the original creations of local designers and makers. The tram into the city is only a couple of minutes’ walk away.

the exterior of The StandardX Melbourne
The StandardX is only a hundred metres from Brunswick Street.

Style and character

The eye-catching, rusted exterior, designed by Woods Bagot, looks as if it has been part of the neighbourhood for decades. That’s the overall vibe you get from this new-build hotel, even though, when I visit, it’s only been open for days. From the welcoming staff members at check-in to expanses of lush greenery, the StandardX Melbourne feels established.

Sarah Smalltown's macramé work at The StandardX Melbourne
The StandardX Melbourne features Sarah Smalltown’s macramé work. (Image: Carrie Hutchinson)

Imagine you gave your friend with impeccable taste a healthy budget to create a stylish yet modern space for people to hang out. That’s the feeling downstairs in the public spaces designed by Hecker Guthrie.

the interior at StandardX Melbourne
StandardX offers a stylish yet modern space to unwind. (Image: Rhiannon Taylor)

Custom and vintage furniture is used throughout the lobby, the adjoining Bang restaurant and in an almost hidden Loft area, complete with a fireplace. Throughout there are art books to peruse and peaceful corners where you can sit and work. Artist Sarah Smalltown’s mega macrame, used here to wrap cement pylons, adds texture and a hand-crafted element to the sleek finish.

the BANG restaurant at The StandardX Melbourne
The adjoining BANG restaurant feels sleek and classy. (Image: Carrie Hutchinson)

Need tips, more detail or itinerary ideas tailored to you? Ask AT.

AI Prompt

Facilities

There’s no gym or pool, although the hotel has an agreement with one of the local 24-hour facilities for those who want to work out. It’s also just a short walk to the Fitzroy Swimming Pool – on summer weekends, it’s quite the scene. Guests can also access the rooftop, with its Mexican casa fit-out and views of the city.

the rooftop restaurant at The StandardX Melbourne
Enjoy Mexican eats and drinks on the rooftop. (Image: Carrie Hutchinson)

Rooms

At first glance, you might not think the rooms are particularly special. Apart from the blue-and-white striped carpet, they’re understated, with white and cream tones dominating. Look closer, however, and the details shine. At the base of a terracotta-coloured locker that hides the mini bar is a rounded silver shape, designed to prevent kicked toes on a bare metal leg in the middle of the night.

the bedroom interior at The StandardX Melbourne
Each suite is laid out with blue-and-white striped carpet. (Image: Rhiannon Taylor)

There’s a tiny, fluoro artwork by Jane Sinclair and a foldaway ledge, where you can set up your laptop to work. Bathroom walls of fluted glass offer equal parts privacy and natural light. Within, there are full-size bottles of Davines products.

the living room interior at The StandardX Melbourne
You’ll find vintage furniture across the lobby. (Image: Carrie Hutchinson)

The hotel has 125 rooms in total, ranging from Cozy King to Suite Spot. My King View is on level six (of seven), and I spend some quality time watching the streets around me and admiring the view of the city skyline. And, praise be, the windows can be opened.

a look inside one of the bedrooms at The StandardX Melbourne
Rooms overlook the city skyline. (Image: Rhiannon Taylor)

Food and drink

It’s all about Thai street food influences at BANG on the ground floor. Chef Justin Dingle-Garciyya (formerly of Aman Resorts) is sending out dishes like blue swimmer crab pa tong ko donuts, roast pressed duck red curry and white boy noodles, a play on char kway teow with crab and lobster bisque. The punchy flavours are an excellent match to signature cocktails like the Going Incognito (vodka, lychee liqueur, lime) and Koh Ma Phrao (coconut milk, creamy chai, white rum, spiced rum, lime).

the roast duck leg curry at The StandardX Melbourne
Indulge in the roast duck leg curry.

At breakfast, guests can order mango sticky rice, turmeric and ginger porridge, coconut fried eggs and prawn siu mai, or a more traditionally Western take on the day’s first meal.

a waiter arranging the chairs at the BANG restaurant, The StandardX Melbourne
Amble down to the BANG restaurant on the ground floor. (Image: Carrie Hutchinson)

The Box, near check-in and open 24 hours, is essentially your mini bar. It’s stocked with local wine, beers and spirits, Hunted + Gathered chocolate made in Richmond, tubs of ice cream churned by the hotel’s pastry chef and other snacks, as well as books supplied by Bookshop by Uro and clothes made in collaboration with Saint Cloud.

the Box at StandardX Melbourne
Get all your essentials from The Box. (Image: Rhiannon Taylor)

As soon as summer rolls around, Mercado Medellin will open for guests only, serving Mexican eats and drinks on the rooftop.

a Thai dish at the Bang, StandardX Melbourne
Dine authentic Thai at the newly opened restaurant, BANG. (Image: Carrie Hutchinson)

Weekly travel news, experiences
insider tips, offers, and more.

Accessibility

The Cozy Suites have enough room around the bed for a wheelchair and the showers are roll-in. Lifts and facilities are also accessible.

Family-friendly?

There’s no reason you couldn’t bring the kids, but they’ll be sharing your bed. Cots are available; rollaway beds are not. If your family is furry, tell the booking team. You’ll get a pet waiver to sign at check-in, and a bowl, bed and treats will be supplied.

the lobby at StandardX Melbourne
StandardX offers visitors an attractive alternative to the average CBD stay. (Image: Carrie Hutchinson)

Details

Best for: Business travellers, families, and design-savvy travellers.
Address: 62 Rose Street, Fitzroy, Melbourne VIC
Cost: From $224 per night.

the dimly lit interior at StandardX Melbourne
StandardX is the little sister of the original Standard. (Image: Rhiannon Taylor)
Follow our guide to all things Melbourne.

Want to see more stories from Australian Traveller in your Google search results?

  1. Click here to set Australian Traveller as a preferred source.
  2. Tick the box next to "Australian Traveller". That's it.
Carrie Hutchinson
Carrie Hutchinson is a writer and editor for publications and clients around the world. A transplant to Melbourne, she loves nothing more than sharing the riches of her corner of the world with others through her stories and images. Otherwise, her happy place is the ocean, especially if it involves swimming with large marine creatures. Sharks, wild dolphins, a cuttlefish congregation and manta rays have been eyeballed, and Carrie is now seeking out opportunities to splash with whales and marine iguanas.
View profile and articles
hero media

Victoria’s surprising new outdoor adventure hotspot

    Craig Tansley Craig Tansley
    A town charmingly paused in time has become a hot mountain biking destination. 

    There’s a forest reserve full of eucalyptus and pines surrounding town – when you combine all the greenery with a main street of grand old buildings still standing from the Victorian Gold Rush, Creswick looks more period movie set than a 21st-century town.  

    old gold bank Victoria
    Grand buildings from the Victorian gold rush. (Image: Visit Victoria)

    This entire region of Victoria – the Central Goldfields – is as pretty-as-a-picture, but there’s something extra-special about Creswick. I used to live 30 minutes north; I’d drive in some evenings to cruise its main street at dusk, and pretend I was travelling back in time. 

    It was sleepy back then, but that’s changed. Where I used to walk through its forest, now I’m hurtling down the state’s best new mountain bike trails. There’s a 60-kilometre network of mountain bike trails – dubbed Djuwang Baring – which make Creswick the state’s hottest new mountain biking destination.  

    Meet Victoria’s new mountain biking capital 

    Creswick bike trail
    This historic town has become a mountain biking hotspot.

    Victoria has a habit of turning quiet country towns into mountain biking hotspots. I was there in the mid-2000s when the tiny Otways village of Forrest embarked on an ambitious plan to save itself (after the death of its timber cutting industry) courtesy of some of the world’s best mountain bike trails. A screaming success it proved to be, and soon mountain bike trails began popping up all over Victoria. 

    I’m no expert, so I like that a lot of Creswick’s trails are as scenic as they are challenging. I prefer intermediate trails, such as Down Martuk, with its flowing berms and a view round every corner. Everyone from outright beginners to experts can be happy here. There’s trails that take me down technical rock sections with plenty of bumps. But there’s enough on offer to appeal to day-trippers, as much as hard-core mountain-bikers. 

    I love that the trails empty onto that grand old main street. There’s bars still standing from the Gold Rush of the 1850s I can refuel at. Like the award-winning Farmers Arms, not to be confused with the pub sharing its name in Daylesford. It’s stood since 1857. And The American Creswick built two years later, or Odessa Wine Bar, part of Leaver’s Hotel in an 1856-built former gold exchange bank.  

    The Woodlands
    The Woodlands is set on a large bushland property. (Image: Vanessa Smith Photography)

    Creswick is also full of great cafes and restaurants, many of them set in the same old buildings that have stood for 170 years. So whether you’re here for the rush of the trails or the calm of town life, Creswick provides. 

    A traveller’s checklist 

    Staying there 

    1970s log cabin
    Inside the Woodlands, a chic 1970s log cabin. (Image: Vanessa Smith Photography)

    RACV Goldfields Resort is a contemporary stay with a restaurant, swimming pool and golf course. The Woodlands in nearby Lal Lal comprises a chic log cabin set on a 16-hectare property abundant in native wildlife. 

    Eating there 

    Le Peche Gourmand
    Le Peche Gourmand makes for the perfect pitstop for carb and sugar-loading.

    The menu at Odessa at Leaver’s Hotel includes some Thai-inspired fare. Fuel up for your ride on baguettes and pastries from French patisserie Le Peche Gourmand. The Farmers Arms has been a much-loved local institution since 1857. 

    Playing there 

    Miss NorthcottsGarden
    Miss Northcotts Garden is a charming garden store with tea room. (Image: Visit Victoria)

    Creswick State Forest has a variety of hiking trails, including a section of the 210-kilometre-long Goldfields Track. Miss Northcotts Garden is a quaint garden store with tea room.