Australia’s most loved winter road trips revealed

The data is in, and the most loved drives this winter are…

Winter is fast approaching in Australia, but for road trippers, the cooler season is no reason to stay parked. In fact, it’s the perfect time to hit the open road, with misty mornings, star-filled nights and epic scenery in every direction. But which routes are worth the drive when the temps drop?

A new report by the car insurance experts at ROLLiN’ has crunched the numbers to reveal the most loved winter road trips in Australia. By analysing 22 of the country’s most iconic routes across key data points – including search volume, social media buzz, Google reviews and distance – they’ve ranked the ultimate cold-weather drives that travellers can’t get enough of.

Great Ocean Road coastline in Anglesea — The Great Ocean Road is the most popular winter road trip.

And topping the list? No surprises here: the Great Ocean Road reigns supreme. This Victorian icon racks up 196,600 winter monthly searches, which accounts for nearly 20 per cent of all searches on the route. Its fame extends well beyond Google, with over 33 million TikTok posts and 1.8 million Instagram posts capturing its winding clifftops, seaside towns and the iconic Twelve Apostles. Whether it’s misty mornings or golden hour glow, the Great Ocean Road is a year-round crowd-pleaser – but winter, it seems, is peak time for those in the know.

Great Beach Drive in Sunshine Coast, Queensland — Drive along the beach on the Great Beach Drive. (Image: Tourism and Events Queensland)

In second place is Queensland’s Great Beach Drive – a unique stretch where you can literally drive along the sand. 26 per cent of all interest in this route spikes in the cooler months, proving the novelty of cruising the coastline, dodging the tides and soaking up some sunshine is an all-season thrill. The route also boasts over 622,000 Instagram posts and a strong 4.74-star Google rating.

El Questro Wilderness Park, Gibb River Road — Head to the outback on Gibb River Road. (Image: Tourism Western Australia)

Rounding out the top three is Western Australia’s Gibb River Road. It racks up a solid 95,400 winter searches, and with 38 per cent of all interest landing in the cooler season, it’s clear the dry, dust-free conditions of winter make this remote red-dirt adventure a bucket-list favourite. Add in a 4.77-star Google rating, and you’ve got a road trip that’s as rugged as it is rewarding.

Aerial overlooking cars driving along Sea Cliff Bridge, Clifton — Drive along the Sea Cliff Bridge on the Grand Pacific Drive. (Image: Destination NSW)

Other standouts on the list include the Red Centre Way in the NT (think starry skies and ochre landscapes), Grand Pacific Drive in NSW (with its iconic Sea Cliff Bridge), the Great Barrier Reef Drive (tropical vibes and ocean views) and Tasmania’s Great Eastern Drive, which, while clocking fewer searches, punches above its weight with a near-perfect 4.79-star Google rating.

Great Barrier Reef Drive in Cairns, Queensland — Take the scenic route on the Great Barrier Reef Drive. (Image: Tourism and Events Queensland)

Tasmania’s Western Wilds also deserves a shoutout – while it didn’t crack the top 10 for winter road trips, it holds the crown for the highest-rated road trip in Australia, with an impressive 4.80-star average.

What does it all mean? That winter road tripping in Australia is alive and well. Whether you’re chasing rugged coastlines, remote outback adventures or misty rainforest vibes, there’s a road trip calling your name. And with fewer crowds, crisper air and the chance to spot wildlife like migrating whales or desert wildflowers, winter could just be the best time to pack the car and hit the road.

Traipse Jurassic cliffs and wander secluded beaches on Australia’s most enchanting walks.

Australia’s landscapes are made for hiking. Take the Red Centre, dusted in shifting sands and dotted with miraculous geological formations. Or our rainforests, left behind as the sole souvenir from continents that no longer exist. Down south, mottled night skies hang above crashing seas and unwavering cliffs. It makes sense, then, that hiking holidays are rising in popularity. No wi fi, no traffic. Just you and the path less travelled on the Great Walks of Australia in remote and iconic destinations.

What are the Great Walks of Australia?

If nature is your happy place, you’ve likely heard of the Great Walks of Australia, part of Tourism Australia’s Signature Experiences program since 2013 – a curated collection of 15 all-inclusive, eco-luxury journeys showcasing the country’s most spectacular landscapes with expert guides and incredible meals. GWOA launching in 2013 as

From exploring the peaks of a World Heritage listed island, to journeying through the heart of Australia, and the gentle pull of the majestic Murray – there’s a walking holiday to suit walkers of all experience levels (and interests).

Joining a Great Walks of Australia hike means the pressure is off with all meals, guides and eco-luxury accommodation included.

Where can you hike?

1. Scenic Rim Trail, Queensland

great walks of australia tour group on Scenic Rim Trail, Queensland — Enjoy incredible food along the way.

Around 23 million years ago, volcanoes spewed magma across Queensland’s Scenic Rim . Now, what’s left of the fiery landscape takes the form of the UNESCO-listed Gondwana rainforest.

The Scenic Rim Trail is a four-day guided hike that takes you through the ancient rainforest. You’ll venture out into breathtaking viewpoints across the Main Range National Park. Enjoy a packed lunch, listen out for the duplicitous calls of the lyrebird and enjoy the silence.

You’ll spend your nights in boutique eco-cabins and incredible hospitality.

2. Murray River Walk, South Australia

great walks of australia tour group on — Walk through vibrant wildflower fields.

Murray River Walk pairs easy hiking with blissful evenings cruising the Murray River. Over four days and nights, you’ll follow kangaroo trails through red dirt dusted with vivid patches of wildflowers.

Each day ends on a solar-powered, custom-built houseboat. Watch towering, red sandstone cliffs float by from the top deck spa. Then, it’s three-course meals sourced from local produce and served alongside the region’s best wines.

The entire region you’ll be traversing is within the Riverland Ramsar site. Watch as spoonbills forage for food in the tranquil wetlands, emus parade through the wildflowers, and regent parrots flit above.

3. Maria Island Walk, Tasmania

wombat along the Maria Island Walk tasmania — Spot adorable locals.

Your Maria Island walk begins with a private boat transfer to an untouched, white sand beach. Barefoot in the sand, you’ll quickly realise – aside from your guide and group – you’re completely alone. Spot countless wombats and hear the distant calls of Tasmanian Devils as you spend four days leisurely traversing the island.

Nights are split between private, comfortable wilderness camps and queen-size beds in a historic cottage from the island’s convict history. Meals are built around fresh-caught seafood and served with East Coast Tasmanian wine.

4. Seven Peaks Walk, New South Wales

hiker on Seven Peaks Walks on Lord Howe Island — Explore the incredible Lord Howe Island. (Image: Luke Hanson)

Lord Howe Island feels like another world. With its patchwork blue coral lagoons and magma-honed peaks, it’s easy to forget you’re in New South Wales.

This walk has the highest level of elevation in the Great Walks of Australia’s collection. It’s because of this that you’ll witness nature like never before. UNESCO-listed volcanic peaks and coral reefs that grew out of solidified lava will become your daily norm.

Along the way, step onto beaches that lie undisturbed for weeks at a time. Then, snorkel the southernmost reef in the Pacific Ocean.

5. Uluṟu-Kata Tjuṯa Signature Walk, Northern Territory

This five-day, fully guided, premium hiking experience inside Uluṟu-Kata Tjuṯa National Park was developed in partnership with Aṉangu Traditional Owners. Begin your walk dwarfed by the shade of Kata Tjuṯa’s towering dome formations. Following remote desert trails through the red sands, crest dunes and traverse mulga woodlands as you draw closer to the monolithic walls of Uluṟu.

Each night, dine under the lamp light of the Milky Way in the warm desert air and sleep in new flagship, environmentally sensitive private camps and lodge. This is the first time that travellers have ever been allowed to spend the night inside the national park.

6. The Twelve Apostles Signature Walk, Victoria

great walks of australia tour group on The Twelve Apostles Signature Walk, Victoria — See the Twelve Apostles in a new way. (Image: Ken Luke)

The Great Ocean Road’s rugged splendour is best experienced on this signature four-day, 44-kilometre guided walk . You’ll follow the rugged limestone stacks of the shipwreck coastline: wild, crashing waves, curious wildlife, and two national parks.

Finish each day at your luxurious lodge, where you’ll sit with your feet soaking and a glass of wine in hand. You’ll have a single lodge to call home on this walk, meaning you’ll only need to set out with a day pack.

7. Three Capes Signature Walk, Tasmania

On Tasmania’s Three Capes Signature Walk , you’ll feel like you’re walking along the edge of the world. From your boat landing on a remote beach, climb slowly upward for spectacular views and wildlife encounters with pods of dolphins, fur seals and echidnas. Spend days walking Jurassic dolerite cliffs with the wild Southern Ocean as your only constant.

Stay in architecturally designed eco-lodges nestled at the very edge of the world. Think floor-to-ceiling windows, a plunge pool and even an on-site spa to tend to ailments from the hike.

Discover more Great Walks of Australia and start planning your next adventure at greatwalksofaustralia.com.au.