Australia's Top Towns For 2025 Revealed

From sun-drenched beaches to heritage gems, these winners highlight Australia’s must-visit towns for the year ahead.

Each year, Wotif gathers intel from travel-savvy Aussies to spotlight trending towns on the rise. The 2025 winners have been revealed, with a NSW coastal destination taking the top spot and dethroning Bendigo, which reigned in 2024, while Albury held the crown in 2023. If you’re looking for your next adventure, start here.

1. Port Stephens, NSW

Windy sunset from Winda Woppa Reserve, overlooking Wind Woppa Lagoon and views to Mt Tomaree, Stephens Peak and Shoal Bay. — Port Stephens is Australia’s top town for 2025. (Image: Getty Images/lovleah)

Deservedly taking out the top spot, Port Stephens is famous for dolphin and whale watching, pristine beaches, towering sand dunes and its relaxed coastal lifestyle. Whether you’re tackling the Tomaree Head Summit Walk or dining on fresh seafood in Nelson Bay, there’s something for everyone in this dreamy destination. With not one, but three NSW towns on the list this year, Destination NSW Acting CEO Karen Jones says this recognition reinforces NSW’s position as a must-visit destination: “With three NSW towns – Port Stephens, Kingscliff, and Yamba – securing spots in Wotif’s top 10, more than any other state, it highlights the unrivalled diversity of experiences across regional NSW. From Kingscliff’s boutique coastal charm to Yamba’s laidback surf culture, our state offers a unique blend of experiences that resonate with visitors year after year."

2. Cairns, Qld

Golden hour over the ferris wheel, treetops, lagoon and hilly backdrop of the esplanade at Cairns - Coral Sea, Cairns; Far North Queensland, Australia — Cairns is a tropical playground packed with adventure. (Image: Getty Images/Jina Ihm)

A gateway to the Great Barrier Reef and the Daintree Rainforest, Cairns is a tropical playground packed with adventure. Whether you’re snorkelling among vibrant marine life, chasing waterfalls in the Atherton Tablelands or exploring the nearby Palm Cove, there’s no shortage of experiences to tick off your bucket list. Plus, with its thriving food scene and vibrant markets, Cairns is the heart of Tropical North Queensland.

3. Mandurah, WA

Santi Ikto by Thomas Dambo Giants of Mandurah — The Giants of Mandurah are a huge drawcard.

Just an hour south of Perth in south west WA, Mandurah is a dream location for boating, fishing and wildlife spotting. From exploring its Venetian-style canals to hopping on a dolphin cruise, Mandurah is all about getting out on the water. It’s also home to the renowned Giants of Mandurah, where visitors can see five striking large-scale art pieces by Danish recycle artist Thomas Dambo.

4. Denmark, WA

Elephant Rocks in Denmark WA — Visit Elephant Rocks in Denmark. (Image: Tourism Western Australia)

If you’re after breathtaking coastal scenery, boutique wineries and lush national parks, Denmark should be high on your list. This charming town is known for Elephant Rocks and Greens Pool, where turquoise waters meet dramatic rock formations. The region’s cool-climate wines and farm-fresh produce add to its appeal, making it a top pick for foodies and nature lovers alike.

5. Beechworth, Vic

Beechworth building in Victoria — Beechworth is one of Victoria’s most charming towns.

Steeped in gold rush history, Beechworth is one of Victoria’s most charming towns, filled with well-preserved heritage buildings and boutique shopping. But it’s not all about history – the town’s vibrant food scene, including the legendary Beechworth Bakery, is just as enticing.

6. Port Campbell, Vic

Ocean Rock Formation And Cliffs On Beach Against Sky In Great Ocean Road Australia — The Twelve Apostles are a sight to behold. (Image: Getty Images/EyeEm Mobile GmbH)

Home to the Twelve Apostles, Port Campbell is an essential stop along the Great Ocean Road. This small coastal town offers jaw-dropping views, rugged cliffs and iconic natural landmarks like the Loch Ard Gorge and London Arch. It’s also a great base for exploring the surrounding national parks and scenic lookouts.

7. Murray Bridge, SA

Monarto Safari Park is breathing life into Murray Bridge.

Sitting along the mighty Murray River, this South Australian town is all about waterfront relaxation and outdoor adventure. Home to the newly announced Monarto Safari Park, opening in May, Murray Bridge is about to be the 2025 destination.

8. Kingscliff, NSW

Kingscliff beach — Kingscliff is in NSW’s Tweed region.

Nestled on NSW’s Tweed Coast, Kingscliff is a laid-back beach town with an impressive food and wellness scene. The town is known for its white sandy beaches, top-notch surf breaks and fresh local produce – including the famous Tropical Fruit World.

9. Yamba, NSW

Horizontal high angle landscape photo of popular travel destination, Main Beach, Yamba, with people swimming, breaking waves, Pandanus palm trees, coastal scrub forest and Norfolk Pine trees growing on the grass areas above the beach. — Yamba is the go-to place to be in summer. (Image: Getty Images/lynnebeclu)

Yamba is a seaside escape known for its stunning beaches, coastal vibes and incredible seafood. It’s the kind of place where one visit turns into many.

10. Mackay, Qld

Aerial drone image at sunrise over Cape Hillsborough with blue water and green rainforest and nice morning warm sunlight — Base yourself in Mackay as you visit Cape Hillsborough. (Image: Getty Images/Sell Online Marketing)

Mackay is an underrated Queensland gem. It’s the perfect base for exploring the Whitsundays and Eungella National Park (home to wild platypuses). If you’re looking for an off-the-beaten-path Queensland adventure, Mackay delivers.

Big skies and otherworldly landscapes are the hallmarks of Australia. Discovering them in-depth becomes easier with the experts.

Australia’s extraordinary landscapes make this vast continent like no other place on Earth, offering an unforgettable feast for the senses as you traverse deserts, cruise on vast inland lakes and dine under star-studded skies. What makes this land special is the people you’ll meet along the way, and the chance to forge a deep connection with the country and its people. The new AAT Kings small-group tours focus on the incredible experiences available in remote places that might otherwise seem daunting.

With an average of 16 guests and a maximum of 24, the tours offer intimate access to the best Australia has to offer, with special behind-the-scenes encounters led by knowledgeable experts.

1. Tasmania and Flinders Island Explorer

aerial shot of flinders island tasmania — Fly over beautiful Flinders Island as part of a tour of Tasmania. (Image: Luke Tscharke)

Escape the tourist trail in north-eastern Tasmania while still seeing everything the island state has to offer. From coastal villages to bucolic rural scenery, the six-day Tasmania and Flinders Island Explorer tour offers world-class food and wine, with the bonus of a flight to Flinders Island.

From Launceston, the tour winds through the verdant Tamar Valley and includes a stop at Fork It Farm , where guests are given insight into sustainable farming while snacking on a house-made charcuterie platter paired with Tasmanian wines.

Fly by private plane to secluded Flinders Island, uncovering pristine beaches and savouring local seafood and wine. Explore the main settlement and learn about the history of Settlement Point and Wybalenna before soaking up views of the island and Bass Strait and exploring part of Strzelecki National Park . From there, it’s another scenic flight to Bicheno, flying down the east coast of Tasmania and across the stunning Bay of Fires and Wineglass Bay (a taste of what’s to come by land).

Other highlights include the UNESCO World Heritage-listed Brickendon Estate , still run by the same family since its founding in 1824, where the property’s convict history will be revealed.

In Devonport, a heritage train ride will track alongside the Don River to Coles Beach before returning to learn more about Tasmania’s railway history and vintage locomotives at Don River Railway .

2. South Australian Outback Adventure

aerial of Anna Creek Painted Hills — Fly over the Anna Creek Painted Hills. (Image: Emile Ristevski)

From Adelaide, the highlights of the eight-day South Australian Outback Adventure tour open up the rugged grandeur of the Flinders Ranges, Wilpena Pound and Arkaroola. Home to the Adnyamathanha people for tens of thousands of years, the natural beauty and wide open spaces of this remote region unfold as you explore from both land and air.

Looking to the skies for a new way to experience South Australia’s outback, a scenic flight over the striking outcrops of the colourful Anna Creek Painted Hills and the shimmering saltpan of Kati Thanda-Lake Eyre is an eye-opener like no other.

Wilpena Pound Resort, owned and managed by the Indigenous community, is a haven in the midst of Ikara-Flinders Ranges National Park . It’s worth the hike to enjoy sweeping views over the natural amphitheatre before your journey continues through dramatic gorges, where you may spot endangered yellow-footed rock-wallabies.

At the award-winning Arkaroola Wilderness Sanctuary, dive deep into the region’s billion-year-old geological history with an expert guide as you tackle the steep ascent of the Ridgetop Track in an open-air 4WD. When the sun goes down, look up at the dazzling wonders of the Milky Way in this International Dark Sky Sanctuary.

3. Broome and the Kimberley Highlights

small plane flying over the Bungle Bungle Ranges — See the iconic Bungle Bungle Ranges from the air. (Image: Tourism WA)

From Broome’s sparkling beaches to the red dirt of Kununurra, the Kimberley region is one of Australia’s most extraordinary and unforgettable places. It’s a region of contrasts, beginning with multicultural Broome and the history of pearl divers.

Kick off your Broome and the Kimberley Highlights experience with a tour of Broome led by a local Aboriginal guide. You’ll learn about 40,000 years of culture as you explore historic landmarks, discover bush foods and medicinal plants and enjoy a private didgeridoo performance.

Learn about Broome’s rich pearling history at Willie Creek Pearl Farm , on the banks of a turquoise tidal estuary that provides the perfect environment for growing the South Sea pearls for which Broome is world-renowned. Then cruise the calm waters to see the oyster farm before a masterclass that reveals the secrets of the pearl industry.

As you continue your discovery of the Kimberley, fly over the dramatic striped domes of the Bungle Bungle Range, the Argyle Diamond Mine and gorgeous Lake Argyle, Western Australia’s largest freshwater body of water. Take a sunset cruise on the lake, which is dotted with more than 70 islands and is a birdwatcher’s paradise. The water teems with freshwater crocodiles, barramundi, bream and cod.

Complete your seven-day exploration of the Kimberley in Kununurra with a local Aboriginal guide to hear Dreamtime stories and wander through the ‘mini bungles’ of Mirima National Park.

4. Outback Contrasts

aat kings small group tours at Karrke Aboriginal Cultural Experience — Expand your knowledge at Karrke Aboriginal Cultural Experience. (Image: Tourism NT/ ArchieSartracom)

From Alice Springs, the six-day Outback Contrasts adventure includes the wonders of Uluru, Kata Tjuta and Kings Canyon, offering premium accommodation and exceptional experiences. Ancient rock art, creation stories and the spiritual essence of the land will be revealed as you discover some of Australia’s most iconic landmarks.

A highlight of your stay in Alice Springs will be meeting chef Rayleen Brown, who shares her knowledge of Aboriginal native foods with a tasting of the many flavours of Central Australia’s wild harvest bush tucker. More culinary indulgence will follow at Discovery Resorts – Kings Canyon in the heart of Watarrka National Park, where you’ll enjoy a degustation menu and paired fine wines under the desert moon.

After a sunrise walk on the rim of Kings Canyon, head off to the Wanmarra community to learn about the Luritja and Pertame people’s spiritual connection to the land at Karrke Aboriginal Cultural Experience. Crossing desert scenes, you’ll arrive at Uluru and end the day watching the setting sun’s changing palette on the ancient landscape.

More awe-inspiring landscapes will be revealed as you wander between Kata Tjuta’s tallest domes in Walpa Gorge and explore the rugged beauty of Simpsons Gap in the West MacDonnell Ranges.

Start planning your small group adventure with AAT Kings.

Australia’s top 10 towns for 2025 revealed