Australia’s top 10 towns for 2025 revealed

Emily MurphyBy Emily Murphy
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From sun-drenched beaches to heritage gems, these winners highlight Australia’s must-visit towns for the year ahead.

Each year, Wotif gathers intel from travel-savvy Aussies to spotlight trending towns on the rise. The 2025 winners have been revealed, with a NSW coastal destination taking the top spot and dethroning Bendigo, which reigned in 2024, while Albury held the crown in 2023. If you’re looking for your next adventure, start here.

1. Port Stephens, NSW

Windy sunset from Winda Woppa Reserve, overlooking Wind Woppa Lagoon and views to Mt Tomaree, Stephens Peak and Shoal Bay.
Port Stephens is Australia’s top town for 2025. (Image: Getty Images/lovleah)

Deservedly taking out the top spot, Port Stephens is famous for dolphin and whale watching, pristine beaches, towering sand dunes and its relaxed coastal lifestyle. Whether you’re tackling the Tomaree Head Summit Walk or dining on fresh seafood in Nelson Bay, there’s something for everyone in this dreamy destination. With not one, but three NSW towns on the list this year, Destination NSW Acting CEO Karen Jones says this recognition reinforces NSW’s position as a must-visit destination: “With three NSW towns – Port Stephens, Kingscliff, and Yamba – securing spots in Wotif’s top 10, more than any other state, it highlights the unrivalled diversity of experiences across regional NSW. From Kingscliff’s boutique coastal charm to Yamba’s laidback surf culture, our state offers a unique blend of experiences that resonate with visitors year after year."

2. Cairns, Qld

Golden hour over the ferris wheel, treetops, lagoon and hilly backdrop of the esplanade at Cairns - Coral Sea, Cairns; Far North Queensland, Australia
Cairns is a tropical playground packed with adventure. (Image: Getty Images/Jina Ihm)

A gateway to the Great Barrier Reef and the Daintree Rainforest, Cairns is a tropical playground packed with adventure. Whether you’re snorkelling among vibrant marine life, chasing waterfalls in the Atherton Tablelands or exploring the nearby Palm Cove, there’s no shortage of experiences to tick off your bucket list. Plus, with its thriving food scene and vibrant markets, Cairns is the heart of Tropical North Queensland.

3. Mandurah, WA

Santi Ikto by Thomas Dambo Giants of Mandurah
The Giants of Mandurah are a huge drawcard.

Just an hour south of Perth in south west WA, Mandurah is a dream location for boating, fishing and wildlife spotting. From exploring its Venetian-style canals to hopping on a dolphin cruise, Mandurah is all about getting out on the water. It’s also home to the renowned Giants of Mandurah, where visitors can see five striking large-scale art pieces by Danish recycle artist Thomas Dambo.

4. Denmark, WA

Elephant Rocks in Denmark WA
Visit Elephant Rocks in Denmark. (Image: Tourism Western Australia)

If you’re after breathtaking coastal scenery, boutique wineries and lush national parks, Denmark should be high on your list. This charming town is known for Elephant Rocks and Greens Pool, where turquoise waters meet dramatic rock formations. The region’s cool-climate wines and farm-fresh produce add to its appeal, making it a top pick for foodies and nature lovers alike.

5. Beechworth, Vic

Beechworth building in Victoria
Beechworth is one of Victoria’s most charming towns.

Steeped in gold rush history, Beechworth is one of Victoria’s most charming towns, filled with well-preserved heritage buildings and boutique shopping. But it’s not all about history – the town’s vibrant food scene, including the legendary Beechworth Bakery, is just as enticing.

6. Port Campbell, Vic

Ocean Rock Formation And Cliffs On Beach Against Sky In Great Ocean Road Australia
The Twelve Apostles are a sight to behold. (Image: Getty Images/EyeEm Mobile GmbH)

Home to the Twelve Apostles, Port Campbell is an essential stop along the Great Ocean Road. This small coastal town offers jaw-dropping views, rugged cliffs and iconic natural landmarks like the Loch Ard Gorge and London Arch. It’s also a great base for exploring the surrounding national parks and scenic lookouts.

7. Murray Bridge, SA

Monarto Safari Park
Monarto Safari Park is breathing life into Murray Bridge.

Sitting along the mighty Murray River, this South Australian town is all about waterfront relaxation and outdoor adventure. Home to the newly announced Monarto Safari Park, opening in May, Murray Bridge is about to be the 2025 destination.

8. Kingscliff, NSW

Kingscliff beach
Kingscliff is in NSW’s Tweed region.

Nestled on NSW’s Tweed Coast, Kingscliff is a laid-back beach town with an impressive food and wellness scene. The town is known for its white sandy beaches, top-notch surf breaks and fresh local produce – including the famous Tropical Fruit World.

9. Yamba, NSW

Horizontal high angle landscape photo of popular travel destination, Main Beach, Yamba, with people swimming, breaking waves, Pandanus palm trees, coastal scrub forest and Norfolk Pine trees growing on the grass areas above the beach.
Yamba is the go-to place to be in summer. (Image: Getty Images/lynnebeclu)

Yamba is a seaside escape known for its stunning beaches, coastal vibes and incredible seafood. It’s the kind of place where one visit turns into many.

10. Mackay, Qld

Aerial drone image at sunrise over Cape Hillsborough with blue water and green rainforest and nice morning warm sunlight
Base yourself in Mackay as you visit Cape Hillsborough. (Image: Getty Images/Sell Online Marketing)

Mackay is an underrated Queensland gem. It’s the perfect base for exploring the Whitsundays and Eungella National Park (home to wild platypuses). If you’re looking for an off-the-beaten-path Queensland adventure, Mackay delivers.

Emily Murphy
Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
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Mornington Peninsula’s storied past: war, shipwrecks and a runaway convict 

    Kellie FloydBy Kellie Floyd
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    The Mornington Peninsula is a coastline of contrasts, where convict and military history meets shipwrecks, wild seas and adventures above and below the surface.

    The Mornington Peninsula can be the kind of place where salt-tangled hair feels like a badge of honour – proof you’ve been somewhere wild, raw and real. Peel back the layers and you’ll discover stories that anchor this region to something other than its famed food and wine.

    This land is the traditional Sea Country of the Bunurong/Boon Wurrung people. Long before grapevines were planted and artisanal goods were crafted, the Bunurong Traditional Owners lived in deep connection with the land and sea. Today, places such as Mushroom Reef Marine Sanctuary echo that tradition, with families exploring its rockpools in search of colourful sea stars and crabs at low tide and learning how these fragile ecosystems have been cared for across countless generations.

    a group of people visiting the Port Nepean National Park
    Take in the rugged coastal landscape at Port Nepean National Park. (Image: Tourism Australia)

    A visit to Point Nepean National Park feels like stepping back through time. The fort, built in 1882, protected the narrow entrance to Port Phillip Bay until the end of the Second World War. It was here that the first Allied shot of the First World War was fired – at a German cargo ship trying to escape just hours after war was declared. Nearby, the old Quarantine Station, one of Australia’s first permanent quarantine facilities, established in 1852, still stands. Walking through the hospital and disinfecting complex evokes stories of those who arrived from faraway shores.

    Not far from here is a story of survival that inspired the Aussie phrase ‘you’ve got Buckley’s chance’. In 1803, escaped convict William Buckley vanished into the bush near what’s now Sorrento. Everyone thought he had no hope of surviving, but he reappeared 32 years later, having lived with local Aboriginal people.

    Even the waters here hold history. The infamous stretch known as The Rip, just three kilometres wide at the entrance of Port Phillip Bay, is among the most treacherous waterways. Countless ships were lost here in the 19th and early 20th centuries, and in 1967, Australia’s own Prime Minister Harold Holt disappeared while swimming off the coast, never to be found.

    a seal swimming in Port Phillip Bay
    A seal swimming in Port Phillip Bay. (Image: Tourism Australia/Two Palms/Harry Pope)

    But for all its danger, the sea here also holds extraordinary beauty. Dolphins are often seen near Sorrento’s cliffs, while below the surface, seagrass meadows and rocky reefs teem with life. Marine tours offer a viewing to this underwater wonderland, while back on terra firma, walking trails lead along beaches, through coastal scrub, and over rock pools.

    And if you think you’ll forget about the Mornington Peninsula once you’ve left? You’ve got Buckley’s chance.

    A traveller’s checklist

    Staying there

    the suite interior at InterContinental Sorrento
    Luxury interiors at the historic InterContinental Sorrento. (Image: Greg Elms)

    Point Nepean Discovery Tents is immersive glamping beside the historic Quarantine Station. Or upgrade to luxury at the 1875-built InterContinental Sorrento .

    Playing there

    an aerial view of Cape Schanck Lighthouse
    Make your way to the Cape Schanck Lighthouse. (Image: Tourism Australia/Two Palms/Harry Pope)

    Bayplay Adventure Tours offer eco-adventures from snorkelling with sea dragons to kayaking with dolphins and cycling Point Nepean. Cape Schanck Lighthouse is fascinating to explore on a guided tour, which takes you into the lighthouse and keeper’s cottage.

    Eating there

    Portsea Hotel is a beautifully restored 1876 Tudor-style pub right on the beach, serving seasonal local fare.