Australia's Top Towns For 2025 Revealed

From sun-drenched beaches to heritage gems, these winners highlight Australia’s must-visit towns for the year ahead.

Each year, Wotif gathers intel from travel-savvy Aussies to spotlight trending towns on the rise. The 2025 winners have been revealed, with a NSW coastal destination taking the top spot and dethroning Bendigo, which reigned in 2024, while Albury held the crown in 2023. If you’re looking for your next adventure, start here.

1. Port Stephens, NSW

Windy sunset from Winda Woppa Reserve, overlooking Wind Woppa Lagoon and views to Mt Tomaree, Stephens Peak and Shoal Bay. — Port Stephens is Australia’s top town for 2025. (Image: Getty Images/lovleah)

Deservedly taking out the top spot, Port Stephens is famous for dolphin and whale watching, pristine beaches, towering sand dunes and its relaxed coastal lifestyle. Whether you’re tackling the Tomaree Head Summit Walk or dining on fresh seafood in Nelson Bay, there’s something for everyone in this dreamy destination. With not one, but three NSW towns on the list this year, Destination NSW Acting CEO Karen Jones says this recognition reinforces NSW’s position as a must-visit destination: “With three NSW towns – Port Stephens, Kingscliff, and Yamba – securing spots in Wotif’s top 10, more than any other state, it highlights the unrivalled diversity of experiences across regional NSW. From Kingscliff’s boutique coastal charm to Yamba’s laidback surf culture, our state offers a unique blend of experiences that resonate with visitors year after year."

2. Cairns, Qld

Golden hour over the ferris wheel, treetops, lagoon and hilly backdrop of the esplanade at Cairns - Coral Sea, Cairns; Far North Queensland, Australia — Cairns is a tropical playground packed with adventure. (Image: Getty Images/Jina Ihm)

A gateway to the Great Barrier Reef and the Daintree Rainforest, Cairns is a tropical playground packed with adventure. Whether you’re snorkelling among vibrant marine life, chasing waterfalls in the Atherton Tablelands or exploring the nearby Palm Cove, there’s no shortage of experiences to tick off your bucket list. Plus, with its thriving food scene and vibrant markets, Cairns is the heart of Tropical North Queensland.

3. Mandurah, WA

Santi Ikto by Thomas Dambo Giants of Mandurah — The Giants of Mandurah are a huge drawcard.

Just an hour south of Perth in south west WA, Mandurah is a dream location for boating, fishing and wildlife spotting. From exploring its Venetian-style canals to hopping on a dolphin cruise, Mandurah is all about getting out on the water. It’s also home to the renowned Giants of Mandurah, where visitors can see five striking large-scale art pieces by Danish recycle artist Thomas Dambo.

4. Denmark, WA

Elephant Rocks in Denmark WA — Visit Elephant Rocks in Denmark. (Image: Tourism Western Australia)

If you’re after breathtaking coastal scenery, boutique wineries and lush national parks, Denmark should be high on your list. This charming town is known for Elephant Rocks and Greens Pool, where turquoise waters meet dramatic rock formations. The region’s cool-climate wines and farm-fresh produce add to its appeal, making it a top pick for foodies and nature lovers alike.

5. Beechworth, Vic

Beechworth building in Victoria — Beechworth is one of Victoria’s most charming towns.

Steeped in gold rush history, Beechworth is one of Victoria’s most charming towns, filled with well-preserved heritage buildings and boutique shopping. But it’s not all about history – the town’s vibrant food scene, including the legendary Beechworth Bakery, is just as enticing.

6. Port Campbell, Vic

Ocean Rock Formation And Cliffs On Beach Against Sky In Great Ocean Road Australia — The Twelve Apostles are a sight to behold. (Image: Getty Images/EyeEm Mobile GmbH)

Home to the Twelve Apostles, Port Campbell is an essential stop along the Great Ocean Road. This small coastal town offers jaw-dropping views, rugged cliffs and iconic natural landmarks like the Loch Ard Gorge and London Arch. It’s also a great base for exploring the surrounding national parks and scenic lookouts.

7. Murray Bridge, SA

Monarto Safari Park is breathing life into Murray Bridge.

Sitting along the mighty Murray River, this South Australian town is all about waterfront relaxation and outdoor adventure. Home to the newly announced Monarto Safari Park, opening in May, Murray Bridge is about to be the 2025 destination.

8. Kingscliff, NSW

Kingscliff beach — Kingscliff is in NSW’s Tweed region.

Nestled on NSW’s Tweed Coast, Kingscliff is a laid-back beach town with an impressive food and wellness scene. The town is known for its white sandy beaches, top-notch surf breaks and fresh local produce – including the famous Tropical Fruit World.

9. Yamba, NSW

Horizontal high angle landscape photo of popular travel destination, Main Beach, Yamba, with people swimming, breaking waves, Pandanus palm trees, coastal scrub forest and Norfolk Pine trees growing on the grass areas above the beach. — Yamba is the go-to place to be in summer. (Image: Getty Images/lynnebeclu)

Yamba is a seaside escape known for its stunning beaches, coastal vibes and incredible seafood. It’s the kind of place where one visit turns into many.

10. Mackay, Qld

Aerial drone image at sunrise over Cape Hillsborough with blue water and green rainforest and nice morning warm sunlight — Base yourself in Mackay as you visit Cape Hillsborough. (Image: Getty Images/Sell Online Marketing)

Mackay is an underrated Queensland gem. It’s the perfect base for exploring the Whitsundays and Eungella National Park (home to wild platypuses). If you’re looking for an off-the-beaten-path Queensland adventure, Mackay delivers.

The country’s rawest places offer some of its most transformative, restorative experiences.

Australia offers sublime opportunities to disappear into the ancient, untouched wilderness, worlds away from modern stress. Wild Bush Luxury offers a collection of experiences that are a portal into the continent’s wildest, most undiscovered landscapes, from wide floodplains to vast savannas, where the only distractions are birdsong, frog calls, curious wallabies and the daily drama of sunset. With a focus on conservation and Indigenous knowledge, these all-inclusive experiences allow guests to slow down and quiet their minds for intimate encounters with the natural world.

1. Bamurru Plains

safari tent at Bamurru Plains wild bush luxury — Let nature take front row.

In the remote Top End, just outside Kakadu National Park on the fringes of the spectacular Mary River floodplains, you’ll find Bamurru Plains , a peerless Australian safari camp. After a quick air transfer from Darwin to the camp’s private airstrip, you’ll be whisked away via 4WD to a vivid natural wonderland of shimmering floodplains, red earth, herds of peacefully grazing water buffalo and 236 bird species (Bamurru means magpie goose to the Gagadju people).

Accommodations consist of 10 mesh-walled bungalows and two luxe stilted retreats where guests enjoy panoramic, up-close views that invite them into their rightful place in the landscape (and binoculars to see it even better). Being an off-grid experience designed to help guests disconnect, the only distractions are birdsongs, frog calls, curious wallabies, the occasional crocodile sighting and the daily drama of the spectacular golden sunset.

It’s a place where nature’s vastness rises to the level of the spiritual, and Bamurru’s understated, stylish, largely solar-powered lodgings are designed to minimise human impact and let nature take front row. Guests relax in comfort with plush linens, an open bar, communal tables that allow for spontaneous connections and curated dining experiences from the in-house chef using local ingredients and bush-inspired cooking methods.

Bamurru Plains airboat tour — Zoom across the floodplains. (Image: Adam Gibson)

It’s a restorative backdrop for days spent zooming across the mist-covered floodplains in an airboat, birding with expert guides, taking an open-sided safari drive or river cruise through croc country. Spend time at the Hide, a treehouse-like platform that’s perfect for wildlife spotting.

In fact, nature is so powerful here that Bamurru Plains closes entirely during the peak monsoon season (October to April), when the floodplains reclaim the land and life teems unseen beneath the water. Yet Wild Bush Luxury’s ethos continues year-round through its other experiences around Australia – each designed to immerse travellers in a distinct Australian wilderness at its most alive and untouched.

2. Maria Island Walk

woman on a headland of Maria Island Walk — Maria Island Walk offers sweeping coastal scenes.

Off Tasmania’s rugged east coast, the iconic Maria Island Walk is an intimate four-day journey through one of the country’s most hauntingly beautiful and unpopulated national parks, encompassing pristine beaches, convict-era ruins, and wildlife sightings galore. Accessible only by a small ferry, Maria Island feels like a place reclaimed by nature, which is exactly what it is: a penal settlement later used for farms and industry that finally became a national park in 1972.

These days, the island is known as ‘Tasmania’s Noah’s Ark’ and its only human inhabitants are park rangers. It’s a place where wombats amble through grassy meadows, wallabies graze beside empty beaches, dolphins splash in clear water just offshore and Tasmanian devils – successfully reintroduced in 2012 after near-extinction on the mainland – roam free and healthy.

Each day unfolds in an unhurried rhythm: trails through coastal eucalyptus forests or along white-sand bays, plateaus with sweeping ocean views, quiet coves perfect for swimming. Midway through the journey, you’ll explore Darlington, a remarkably preserved 19th-century convict settlement whose ruins tell stories of human ambition at the edge of the known world.

At night, sleep beneath a canopy of stars in eco-wilderness camps – after relaxing with Tasmanian wine and locally-sourced meals, and swapping stories with your fellow trekkers by candlelight.

3. Arkaba

two people standing next to a 4wd in Arkaba — Explore Arkaba on foot or on four wheels.

For a bush immersion with more of an outback flavour, Arkaba offers a completely different type of experience. A former sheep station and historic homestead in South Australia’s striking Flinders Ranges that has been reimagined as a 63,000-acre private wildlife conservancy. It’s now patrolled mainly by kangaroos and emus.

Small-scale tourism (the homestead has just five ensuite guestrooms) helps support rewilding projects, and guests become an essential part of the conservation journey. Days begin with sunrise hikes through ancient sandstone ridges or guided drives into the ranges to spot yellow-footed rock-wallabies. And end with sundowners on a private ridgetop watching the Elder Range glow vibrant shades of gold, crimson and violet as the air cools and time stands still.

Here, you can join conservation activities like tracking native species or learning about Arkaba’s pioneering feral-animal eradication projects, then unwind with chef-prepared dinners served alfresco on the veranda of the homestead, which is both rustic and refined. The highlight? Following Arkaba Walk, a thriving outback wilderness where emus wander and fields of wildflowers grow.

It’s an unforgettable immersion in Australia’s vast inland beauty, a place where the land’s deep and complicated history – and astounding resilience – leave their quiet imprint long after you return home. In a world where genuine awe is rare, Wild Bush Luxury offers a return to what matters most in the untamed beauty of Australia’s wilderness.

Disconnect from the grind and reconnect with nature when you book with at wildbushluxury.com

Australia’s top 10 towns for 2025 revealed