When it comes to the age-old Sydney v Melbourne rivalry, I’ve always had my feet firmly fixed in Sydney’s camp. Being born and raised in Australia’s best city (sorry, Melburnians!) means that my loyalty has never wavered… until now.
What I’ve found is that where you lay your head at night can actually deeply impact the experience you have when you travel, because let me tell you – I’ve been to Melbourne at least 10 times, and I’ve never been quite so taken with it until my stay at Shadow Play by Peppers.
It probably sounds cheesy – okay, I know it does. But it’s true. Opened for the first time in April 2019, the hotel I’m branding Melbourne’s newest ‘edgy luxe’ hotel is still very much establishing itself – but you wouldn’t know it. It’s operating as though it’s as established and mysterious as one of the city’s famous hidden laneways. Okay, enough fan-girling; let’s get down to the nitty gritty.
You’d be forgiven for thinking Shadow Play by Peppers was more of a serviced apartment than a hotel in layout if it wasn’t for the major giveaway: the beds were made every day! We had a kitchen, but not just the standard sink, kettle and mini fridge – oh no. This one had a full-sized fringe, around 10 cupboards, microwave, coffee machine, as well as incredible lounge room and hallway – with more storage. It was better than my own apartment; I could have stayed for six months.
The beds were also super comfortable, and my request for a cot for my five-month-old was met with a smile and a timely assembly. The curved windows showed an impressive view of the bustling city streets below, and while the bathrooms were also modern and roomy – the real winner was the addition of a winter garden. The enclosed balcony space was the perfect area for a pre-dinner vino, minus the winter Melbourne chill.
The apartment style rooms make for optimum luxe livingComfort and design – what more could you want?
The restaurant
Edwin. Woah. If you’re on the hunt for proper Victorian cuisine (and I get it, Melbourne isn’t short of a good spot to eat), then you can’t go past Edwin Wine Bar & Cellar. Like the hotel it belongs to, it’s still establishing itself, but it won’t need to for long. The menu featured only the best Victorian produce, minus the oysters – they were from Tassie – but don’t worry, we won’t tell anyone.
After going through the menu with our waiter, we settled on oysters drizzled with champagne melon and prosecco, burrata, zucchini flowers, kingfish dressed in passionfruit, charred cauliflower and slow-cooked melt-in-your-mouth lamb. It could well have been the most impressive meal I’ve devoured in at least a year – maybe even two.
The sommelier also presented us with an exclusive Victorian-focused wine list, and we sipped on what I can only describe as the finest riesling I’ve ever tasted. Then came the red… also ‘wow’! But I have to admit, by this point things were a little fuzzy. Smooth and delicious – but fuzzy.
The amenities
You might think Melbourne is no place for an outdoor pool, especially in winter. But it is at Shadow Play. Level nine features an outdoor lap pool heated to a comfortable swimming temperature, even in Melbourne’s infamous ‘four seasons in a day’. As long as you’re game enough to make the few steps from the pool to the sauna, it’s well worth going in for a dip. For those who aren’t, the state-of-the-art gym or sauna and steam room might be more your speed. They were certainly mine.
Level nine features an outdoor lap pool heated to a comfortable swimming temperature
The location and the staff
During our stay we visited The Crown, which was only a short seven-minute walk away. We even crossed the Yarra and headed into Bourke Street Mall. No need for public transport, everything you need is within a 20-minute walk; easy peasy.
If you didn’t take up the delicious buffet breakfast at Shadow Play, ST ALi South Melbourne is a five-minute stroll away. I know this, because as soon as I arrived at Shadow Play to check in, I was handed a list of staff picks in and out of the area, covering restaurants, shopping and cafes. It was the kind of welcome surprise that’s about 10,000 times more useful than a mint on your pillow.
Abandoned mills and forgotten paper plants are finding second lives – and helping redefine a city long underestimated.
Just 15 years ago, Federal Mills was a very different place. Once among the most significant industrial sites in Victoria, the historic woollen mill was one of a dozen that operated in Geelong at the industry’s peak in the mid-20th century, helping the city earn its title as ‘wool centre of the world’. But by the 1960s global competition and the rise of synthetic fabrics led to the slow decline of the industry, and Federal Mills finally shuttered its doors in 2001. Within a few years, the abandoned North Geelong grounds had become makeshift pastoral land, with cows and goats grazing among the overgrown grass between the empty red-brick warehouses. It was a forgotten pocket of the city, all but two klicks from the bustle of the CBD.
Geelong has shed its industrial identity to become an innovative urban hub with reimagined heritage spaces. (Image: Ash Hughes)
Federal Mills: from forgotten factory to creative precinct
Today, the century-old complex stands reborn. The distinctive sawtooth-roof buildings have been sensitively restored. An old silo is splashed with a bright floral mural, landscapers have transformed the grounds, and the precinct is once again alive with activity. More than 1000 people work across 50-plus businesses here. It’s so busy, in fact, that on a sunny Thursday morning in the thick of winter, it’s hard to find a car park. The high ceilings, open-plan design, and large multi-paned windows – revolutionary features for factories of their time – have again become a drawcard.
Paddock Bakery and Patisserie is housed within the historic wool factory. (Image: Gallant Lee)
At Paddock , one of the precinct’s newer tenants, weaving looms and dye vats have been replaced by a wood-fired brick oven and heavy-duty mixers. Open since April 2024, the bakery looks right at home here; the building’s industrial shell is softened by ivy climbing its steel frames, and sunlight streams through the tall windows. Outside, among the white cedar trees, families at picnic benches linger over dippy eggs and bagels, while white-collar workers pass in and out, single-origin coffee and crème brûlée doughnuts in hand.
Geelong: Australia’s only UNESCO City of Design
Paddock Bakery can be found at Federal Mills. (Image: Gallant Lee)
“A lot of people are now seeing the merit of investing in Geelong,” says Paul Traynor, the head of Hamilton Hospitality Group, which redeveloped Federal Mills. A city once shunned as Sleepy Hollow, and spurned for its industrial, working-class roots and ‘rust belt’ image, Geelong has long since reclaimed its ‘Pivot City’ title, having reinvented itself as an affordable, lifestyle-driven satellite city, and a post-COVID migration hotspot.
And the numbers stand testament to the change. In March 2025, and for the first time in its history, Greater Geelong became Australia’s most popular regional town for internal migration, overtaking Queensland’s Sunshine Coast. Current forecasts suggest Geelong will continue to outpace many other Australian cities and towns, with jobs growing at double the rate of the population.
Tourism is booming, too. The 2023-24 financial year was Geelong and The Bellarine region’s busiest on record, with 6.4 million visitors making it one of the fastest-growing destinations in the country. It’s not hard to see why: beyond the city’s prime positioning at the doorstep of the Great Ocean Road, Geelong’s tenacity and cultural ambition stands out.
As Australia’s only UNESCO City of Design, Geelong is swiftly shaking off its industrial past to become a model for urban renewal, innovation, sustainability and creative communities. The signs are everywhere, from the revitalisation of the city’s waterfront, and the landmark design of the Geelong Library and Heritage Centre and Geelong Arts Centre, to the growing network of local designers, architects and artists, and the burgeoning roster of festivals and events. That’s not even mentioning the adaptive reuse of storied old industrial buildings – from Federal Mills, to Little Creatures’ brewery ‘village’ housed within a 1920s textile mill – or the city’s flourishing food and wine scene.
The rise of a food and wine destination
Restaurant 1915 is housed within a restored former boiler house. (Image: Harry Pope/Two Palms)
Traynor credits now-closed local restaurant Igni, which opened in 2016, as the turning point for Geelong’s hospo industry. “[Aaron Turner, Igni’s chef-patron] was probably the first guy, with all due respect, to raise the bar food-wise for Geelong,” he says. “People now treat it really seriously, and there’s clearly a market for it.” While Igni is gone, Turner now helms a string of other notable Geelong venues, including The Hot Chicken Project and Tacos y Liquor, all within the buzzy, street art-speckled laneways of the CBD’s Little Malop Street Precinct. Many others have also popped up in Igni’s wake, including Federal Mills’ own restaurant, 1915 . Housed within the cavernous boiler house, 1915’s interior is dramatic: soaring, vaulted ceilings with timber beams, exposed brick, a huge arched window. The share plates echo the space’s bold character, playing with contrast and texture, with dishes such as a compressed watermelon tataki, the sweet, juicy squares tempered by salty strands of fried leeks, and charred, smoky snow peas dusted with saganaki on a nutty bed of romesco.
The Woolstore is a new restaurant and bar housed within a century-old warehouse. (Image: Amy Carlon)
The Woolstore , one of The Hamilton Group’s most recent hospo projects, opened in February. It occupies a century-old riverside warehouse and exudes a more sultry, fine dining ambience. Much like Federal Mills, the blueprint was to preserve the original brickwork, tallowwood flooring and nods to the building’s former life. That same careful consideration extends to the well-versed, affable waitstaff as well as the kitchen. Head chef Eli Grubb is turning out an eclectic mix of ambitious and indulgent mod Oz dishes that deliver: strikingly tender skewers of chicken tsukune, infused with hints of smoke from the parrilla grill, and glazed with a moreish, sweet gochujang ‘jam’; nduja arancini fragrant with hints of aniseed and the earthy lick of sunny saffron aioli; and golden squares of potato pavé, adorned with tiny turrets of crème fraîche, crisp-fried saltbush leaves, and Avruga caviar, to name but a few stand-out dishes.
Woolstore’s menu is designed for sharing.
Breathing new life into historic spaces
On the city’s fringe, hidden down a winding side road with little fanfare, lies a long-dormant site that’s being gently revived. Built from locally quarried bluestone and brick, and dating back to the 1870s, the complex of original tin-roofed mill buildings is lush with greenery and backs onto the Barwon River and Buckley Falls; the audible rush of water provides a soothing soundtrack. Fyansford Paper Mill is one of few complexes of its time to survive intact. It feels steeped in history and spellbindingly rustic.
“We were looking for an old industrial place that had some charm and romance to it,” explains Sam Vogel, the owner, director and winemaker at Provenance Wines which moved here in 2018. When he first viewed the building with his former co-owner, it was in such a state of disrepair that the tradie tenant occupying the space had built a shed within it to escape the leaking roof and freezing winter temperatures. “To say it was run down would be an understatement,” he notes. “There was ivy growing through the place; the windows were all smashed. It was a classic Grand Designs project.”
Provenance Wines moved to Fyansford Paper Mill in 2018. (Image: Cameron Murray Photography)
The team has since invested more than a million dollars into their new home. Where paper processing machinery once sat, wine barrels are now stacked. Vaulted cathedral ceilings are strung with festoon lights, and hidden in plain sight lies a shadowy mural by local street artist de rigueur Rone – one of only three permanent works by the artist.
While the award-winning, cool-climate pinot noir, riesling and chardonnay naturally remain a key draw at Provenance, the winery’s restaurant is a destination in itself. Impressed already by whipsmart service, I devour one of the most cleverly curated and faultlessly executed degustations I’ve had in some time. It’s all prepared in a kitchen that is proudly zero-waste, and committed to providing seasonal, ethical and locally sourced meat and produce under head chef Nate McIver. Think free-range venison served rare with a syrupy red wine jus and a half-moon of neon-orange kosho, shokupan with a deeply savoury duck fat jus (a modern Japanese take on bread and drippings), and a golden potato cake adorned with a colourful confetti of dehydrated nasturtiums and tomato powder, and planted atop a sea urchin emulsion.
Bell’s handcrafted functional pieces on display.
The complex is home to a coterie of independent businesses, including a gallery, a jeweller, and its latest tenant, ceramicist Elizabeth Bell, drawn here by the building’s “soul”. “There’s so much potential for these buildings to have new life breathed into them,” says Bell, whose studio is housed within the old pump room. “Even people in Geelong don’t know we’re here,” she says. “It’s definitely a destination, but I like that. It has a really calming atmosphere.”
A Melbourne transplant, Bell now feels at home in Geelong, which offers something Melbourne didn’t. “If this business was in Melbourne I don’t think it would’ve been as successful,” she notes. “It’s very collaborative in Geelong, and I don’t think you get that as much in Melbourne; you’re a bit more in it for yourself. Here it’s about community over competition.”
Ceramicist Elizabeth Bell has a store in Fyansford Paper Mill.
