Every wondered where the most Instagrammed places in Australia are? We did, so we asked those in the know at Instagram to find the most-tagged travelled-to destinations in this wide brown land.
1. Sydney Opera House
No surprise here. The Opera House is the centrepiece of the most populous city in the country with a benchmark New Year’s Eve celebration of global significance – just like number one on our sister titles’ ‘10 Most Instagrammed Places in the World’ list.
Other events like the million-people-drawing Vivid light festival will see the sails long illuminated in this list.
2. Darling Harbour, Sydney
On the other side of Sydney’s CBD, Darling Harbour is still first or second stop on many international tourists’ itineraries for a spot of harbourside dining and shopping, even if local visitors have plateaued recently.
Watch this space when the current redevelopment – which includes the demolishment of Entertainment Centre – is complete, particularly given its proximity to entertainment and foodie hubs like Chinatown.
3. Surfers Paradise Beach, Gold Coast
Let’s just say that Surfers Paradise has never topped our best beach in Australia list, yet, but the Gold Coast’s beach-de-résistance certainly attracts its share of digital natives.
Family holidays and the Instagram (and Snapchat) frenzy of Schoolies will help keep Surfers near the top of this Instagram wave.
4. Bondi Beach, Sydney
Sydney’s most famous beach destination for a generation was destined to pop up its head here.
Of course, backpackers and ever-changing trendy restaurants, cafes and bars beef up Bondi’s Instagram credential, but it’s the beach and blue sky that still feature in most Grams. The classic shot across the Bondi Icebergs is one of our faves.
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5. Melbourne Cricket Ground (MCG)
A winter full of AFL and perhaps the most famous cricket game in the world, the Boxing Day test, during summer bring ‘The G’ into Instagram focus.
Consequently the MCG feed is more for sport worshippers than travel dreamers, with a slew of at-the-game selfies and ‘duallies’ of punters in their battle dress of choice.
6. Sydney Harbour
Even when you’re not facing the other two harbour icons on this list, the Opera House or the bridge, there are a million places and spaces that will forever see Sydney Harbour in this top 10 in Australia, if not the world.
7. Sydney Harbour Bridge
How many angles can you Gram the Coathanger from? On top on a bridge climb, from the air in a seaplane, directly underneath from an old ferry or from innumerable spaces from afar, from Taronga Zoo to The Rocks.
Not surprisingly one of our demographics’ more popular vantage points is from directly opposite in the Opera Bar, wine in hand.
8. St Kilda Beach, Melbourne
Without doubt, St Kilda attracts the artiest variety of images in this list, thanks to its bo-ho by the beach vibe.
Expect lots of tattoo shots, foodie Grams among the beach shots and Insta-images of Luna Park’s unhinged-looking clown (see: The St Kilda You Always Wanted to Meet).
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9. The Grounds of Alexandria, Sydney
The fact that Sydney’s busiest (if not trendiest) coffee precinct in the barely post-industrial inner-city suburb of Alexandria makes the list may surprise some.
To understand, stand outside the Grounds of Alexandria on a Saturday morning and marvel at the hive of people and traffic buzzing around this coffee-driven collective of utterly Instagrammable spaces.
10. South Bank, Brisbane
South Bank is still Brisbane’s river-side meeting place of choice (see Hip Hood: South Bank).
It has evolved over the past few years, moving on from just a sometimes-rowdy outdoor space to a multi-faceted and personalitied part of Brisbane’s persona with growing cultural cred.
Whether you’re after the perfect family holiday or after something a little more romantic, Accor has the stay for you.
Nothing sets the tone of your holiday quite like the accommodation you’ve chosen. After all, who can imagine a wellness retreat without an on-site day spa, or a sprawling family resort without a kids’ club (or babysitting service)? The truth is there are as many ways to holiday as there are types of travellers – but happily, there’s accommodation for every type of traveller.
Fun family holidays
A successful family holiday requires plenty of space – not to mention essential amenities, like a fully equipped kitchen and laundry, a central location near plenty of activities and attractions, and those all-important beaches. The following properties all fit the bill and were designed with kids in mind.
1. Peppers Beach Club Port Douglas
Peppers Beach Club Port Douglas is perfect for a family getaway.
Will it be a day of snorkelling the Great Barrier Reef, horse riding along the golden sands of Cape Tribulation, or trying your hand at watersports at Four Mile Beach? For those checked in at Peppers Beach Club Port Douglas, the correct answer can only ever be ‘all of the above’ – but only if you can convince the kids to get out of the hotel’s lagoon-style swimming pool.
Featuring one-, two- and three-bedroom apartments (some with private swim-up pool decks), the hotel is also conveniently located moments from the town centre.
2. Novotel Sydney on Darling Harbour
Send the kids to Kid’s club, and head to the restaurant.
Kids’ club: the two words most parents of little ones long to hear. With Novotel Sydney on Darling Harbour, however, that’s only the beginning. This eco-friendly hotel (which is famous for its spacious rooms) pulls out all the stops, serving up a 10-metre outdoor pool, tennis court and a signature restaurant, The Ternary.
When the kids are screaming ‘Gold Coast theme parks’ but your body needs a little Byron Bay downtime, the answer arrives in the form of Mantra on Salt Beach Kingscliff, an airy resort located in The Tweed. Some of Queensland and New South Wales’s top beaches and attractions are only a short drive away.
Featuring one- and two-bedroom suites, a tennis court and a lagoon-style pool (plus a children’s wading pool), guests also have the option to rent a bike, book a treatment at the onsite day spa, or organise child-minding for date night.
Couples getaways
Remember those candlelit dinners when you first got together? Or what about those long walks along the beach and lazy sleep-ins – complete with room service?
If you’re still searching your memory, it’s time to hit reboot on romance by booking a hotel geared around good food, good times and more than a little privacy.
Top tip? Book the Romance Getaway Package, which includes a bottle of French champagne, breakfast in bed and a leisurely 2pm check out.
2. Mondrian Gold Coast
Enjoy classy surrounds at The Mondrian.
The Gold Coast suburb of Burleigh has all the ingredients needed for a romantic escape. And the best place to explore it all from is the stunning beachfront lifestyle precinct, Mondrian Gold Coast.
Stay in one of 208 accommodation options, including studios, suites, homes and houses. Taste your way through the levels of dining options, from authentic Italian and surf-to-plate seafood, and dive into the lively pool club. Or relax with a restorative treatment together at the spa.
City escapes
Nabbing a front-row seat to urban life (and momentarily feeling like a local) is as easy as checking into a city hotel and letting the streets around you set the pace for your next holiday.
Laidback retreats and coastal getaways will always have their place, but here you can step straight into galleries and boutique stores, roll into restaurants and tumble out of bars – all before watching the sun rise across a gleaming skyline.
A convenient location, of course, is key.
1. 25hours Hotel The Olympia
Book into Sydney’s newest boutique spot.
Hotels are all too often about retreating from the city they’re located in, but at Sydney’s newest boutique spot, 25hours Hotel Sydney The Olympia, a stay is all about immersing yourself in the area. Channelling the energy and creativity of its Oxford Street location, the hotel’s bold and playful design is a nod to the building’s arthouse beginnings as West’s Olympia Theatre. Guests can choose to stay in either a light and airy Dreamers room or the more dramatic Renegades option.
This is home to two stand-out bars (one of them on the rooftop) and a cafe serving Lune croissants, as well as The Palomar, a hot dining spot that serves as a love letter to the Mediterranean.
2. Hyde Melbourne Place
Be steps from Melbourne’s best attractions.
Some of Melbourne’s finest restaurants might be on Hyde Melbourne Place’s doorstep, but there’s no need for guests to venture out the front door for a bite to remember. The innovative brand’s first Australian offering is not only home to three distinctive venues (including an atmospheric rooftop restaurant), but is also the winner of a Michelin Key 2025.
Conveniently located in the east end of the city’s CBD within moments of the city’s iconic laneways, accommodation ranges from a soothing General Admission Queen to the spectacular Headliner Suite (many with balconies overlooking the city buzzing below). A high-end fitness space and Peach Pilates streamed straight to your in-room tablet are available too. Our top tip? Call ahead for a Sonna Brightening LED Face Mask and say yes to winding down with a meditative ritual designed to support skin health, clarity and calm.
Tranquil retreats
There’s no question 2026 is going to be your year, but it would be foolish to hard-launch this new and improved you without first taking some time to relax, rejuvenate and reflect on how you can find better balance in the year to come.
It’s time to treat yourself to a wellness getaway that’s designed around peace, natural beauty and more than a few spa treatments.
1. Pullman Bunker Bay Resort
Relax into Pullman Bunker Bay Resort.
Kangaroos at dawn, Margaret River wineries at noon and a long evening of life-affirming massage treatment come the late afternoon; there’s a lot to love about a stay at Pullman Bunker Bay Resort. And that’s without even touching on the resort’s secluded beachfront location.
Whether you check into a studio villa or a three-bedroom, three-bathroom villa, the views stretching out over the lake or garden will help you hit reset as you ponder the important questions: should you take a drive to nearby Geographe Bay to enjoy the dive of a lifetime, settle in for a long and lazy day in the resort’s heated infinity-edge pool, or make booking after booking at Vie Spa to try its extensive range of massages, facials and treatments?
The cherry on top? The resort has a complimentary – albeit seasonal – kids’ club, too.
2. Peppers Cradle Mountain Lodge
Connect with yourself and nature at Peppers Cradle Mountain Lodge.
Welcome to the ultimate alpine wellness experience, a luxurious lodge nestled in the lush peaks of Tasmania’s World Heritage-listed Cradle Mountain-Lake St Clair National Park, where ‘forest bathing’ takes on a whole new meaning.
Offering quick and easy access to some of the region’s most iconic walking trails (not to mention a window to our most striking flora and fauna), every cabin and suite at Peppers Cradle Mountain Lodge – some with their own fireplace – is designed to help you exhale.
Say yes to a wealth of included activities, such as an evening wildlife safari, a guided Crater Lake mountain walk or the Aboriginal Heritage & Bush Tucker tour. Unwind by retreating to the famous Waldheim Alpine Spa, where treatment rooms overlook rugged mountains and ancient forests.
Wellness has never looked – or felt – so luxurious.
