Value favourite Travelodge Hotels has changed with its promise to be “refreshingly simple” so how does it stack up against its natural enemy, the hipster hotel.
1. Convenient locations
Travelodge Hotels: 17 locations in Australia (and New Zealand) in places you actually need a hotel, like in Melbourne’s Southbank, which is walking distance to Crown Casino and Entertainment Complex, and downtown Sydney, close to Museum Station and the cafe-rich inner city suburbs of Surry Hills, Darlinghurst and Paddington.
Hipster hotel: In a laneway, off another laneway, in the coolest part of town which is nowhere near where you actually want to go.
2. A breakfast that genuinely breaks the fast
Travelodge Hotels: A hearty breakfast with plenty of options, hot and cold, such as bacon, sausages, roma tomatoes, eggs; plus a range of fruit, cereal, yoghurt and pastries. In true buffet style, it’s all you can eat. Options range from $8 to $22.
Hipster hotel: Kale smoothie served in a mason jar, foraged kimchi breakfast tacos and a decaf cold brew coffee – served from a food truck somewhere vaguely nearby.
3. Cook your own?
Travelodge Hotels: You don’t need to eat out every single night. Travelodge Hotels’ kitchenette has everything you need – a microwave, kettle, mini-fridge, even a kitchen sink – without going too MasterChef on you.
Hipster hotel: You want a kitchen in your room? Where would we put the post-modern sculptures?
4. Check out the checkout time
Travelodge Hotels: Sleep in! Check out time is 11am.
Hipster hotel: We are early adopters so we choose to throw you out at 10am.
5. Extras, extras
Travelodge Hotels: Keepin’ it simple and uncluttered with complimentary tea, coffee and useful utensils in the kitchenette and Travelodge-Hotels-exclusive shampoo, conditioner, body wash and lotions in the bathroom. For anything else, reception will do their level best for you.
Hipster hotel: High-end soap, single-origin boutique teas, the fluffiest robes and slippers money can buy plus a mini-bar stocked with exorbitantly priced liqueurs. Why does the room cost so much again?
6. Shower off, not show off
Travelodge Hotels: A shower that just leaves you feeling refreshed (and wet).
Hipster hotel: Six body-massage jets that flood the bathroom floor and taps that you need a manual to use.
Travelodge Hotels: Free Wi-Fi for the length of your stay with reasonably priced packages for the serious data-eating internet addicts.
Hipster hotel: $20 a day sounds about right, whether you use a little or a lot. Probably cheaper to use your mobile data!
8. Sleepy deals
Travelodge Hotels: Book your stay on Tuesday and receive bonus goodies such as 2-for-1 breakfast, unlimited free Wi-Fi or late check-out.
Hipster hotel: How can we pay for the thread count if we give you a discount?
9. The Bed
Travelodge Hotels: Makes its own beds (literally), designed to support, with non-allergenic pillows and duvets.
Hipster hotel: Sometimes you just don’t need to sleep on a mattress filled with a curious mix of pure cotton, wool, mohair and horsetail hair.
10. Simple touches
Travelodge Hotels: Artworks that reflect the local area plus some nifty designed new pillows and other small touches that make the rooms down-to-earth and refreshingly comfortable.
Hipster hotel: There is no such thing as simple.
For more information, see Travelodge Hotels for locations, prices and to book.