Australian Traveller likes the idea of a company like Catalogue Central, which does away with needless brochure printing – and even plants trees. Sounds pretty good.
Consumers are becoming increasingly environmentally aware, and the ease of shopping online has certainly converted many buyers to the swifter, digital way of doing things.

Catalogue Central is a carbon neutral website and, in conjunction with e-mission, a tree is planted each time a new member subscribes.

Combining these two trends, Robert Wong founded Catalogue Central, which is an internet service that sends online catalogues to peoples’ inboxes, rather than their post boxes, with direct links to an array of featured brands.

After selecting the desired type of products, individuals are emailed the catalogues to browse at their leisure – a great service that radically reduces the amount of paper wasted when unwanted brochures are mailed and promptly thrown out.

Catalogue Central is a carbon neutral website and, in conjunction with e-mission, a tree is planted each time a new member subscribes.

The products on offer range from food to clothing and entertainment and the featured retailers include the ABC shop, Big W, Pharmacy Direct, Best and Less, with many more signing up as time marches on. There’s also an option to sign up to their free Retail Rewards, which sends information on the latest local sales on offer to the nominated mobile phone.