10 years later, these are the best towns in Australia

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A decade after rating the best towns in the country, we revisit the list to discover how festivals, food and local determination can put a place on the map.

A lot can change within the space of a decade. In the past 10 years we have had six changes in prime minister (Kevin Rudd filling two spots after his less than triumphant return to the top job from June to September 2013) and five different national cricket captains (including Shane Watson for a grand total of one test match against India). Kylie Jenner has gone from being Kourtney, Kim and Khloe’s annoying little sister to the youngest ever self-made billionaire in the world, and the iPad wasn’t yet a thing.

 

So when we decided to focus our attention on Aussie towns for this issue, based on the continued popularity of our 100 Best Towns in Australia issue, published in 2009, it came as no surprise to discover that things have shifted over the years. Looking through the original list, some towns have increased in popularity, while the fortunes of others have faded; interestingly, some of today’s crowd-pleasers didn’t even rate a mention 10 years ago.

The new top 10

1 Yallingup, WA
2 Byron Bay, NSW
3 Alice Springs, NT
4 Noosa, Qld
5 Broome, WA
6 Port Fairy, Vic
7 Yamba, NSW
8 Merricks, Vic
9 Strahan, Tas
10 Coffin Bay, SA

 

According to a report by the Australian Bureau of Statistics analysing the 2016 census results, the definition of what constitutes a town seems to hinge on population: a small town has fewer than 10,000 residents; a medium town, 50,000; and a large town, 100,000. Ranking firmly in the small town category (it has a permanent population of just a few thousand people when combined with neighbouring Bogangar), Cabarita Beach, located on the Far North Coast of New South Wales, didn’t get a look in on the 2009 list. But the sleepy seaside hamlet of wide beaches and cheerful locals got a serious injection of cool with the opening of Halcyon House in 2015.

 

A former 1960s construction of Besser Blocks and concrete, the property was adoringly renovated by owners Elisha and Siobhan Bickle, working with Brisbane-based designer Anna Spiro. The resulting luxury boutique hotel of 19 rooms and two suites is an insanely chic mélange of fabric walls, vintage and antique furniture, boldly patterned tiles and brilliantly distracting groupings of artworks that have come to be known as Halcyon Hangs. Add to this an award-winning restaurant that draws in locals and out-of-towners alike, and regular mentions on ‘Best of…’ lists from Condé Nast Traveler to Mr & Mrs Smith and the hotel has made the town a must-visit destination in its own right. Somewhere that would definitely rank high on a revised Best Towns list today.

 

The transformative power of a buzz-worthy hotel can also be seen in the Mornington Peninsula town of Merricks. Another non-starter in 2009, the location has been much referenced in the past two years thanks to the arrival of Jackalope Hotel just to its north, a sleek design hotel filled with interesting art (the entrance is presided over by a seven-metre-tall shiny black jackalope sculpture created by artist Emily Floyd) and boasting the award-winning restaurant, Doot Doot Doot.

Jackalope is in the middle of Victoria’s thriving Mornington Peninsula region

By the time Pt. Leo Estate, a boutique winery with a stunning cellar door and restaurant, and extensive sculpture park overlooking Phillip Island in the distance, opened down the road, Merricks’ elevation into the ranks of towns on the rise was assured. Now the Melburnians who flock there on weekends to drink in the atmosphere, as much as the locally produced wines, are increasingly rubbing shoulders and competing for tables with interstaters and international visitors alike.

 

Putting a focus on food and wine has affected the fortunes of quite a few previous entries on the Best Towns list. Mudgee is a perfect example: over the last decade the regional NSW town of just over 12,000 inhabitants a scenic 3.5 hours’ drive north-west from Sydney, has earned a reputation as a foodie hotspot, with its annual Mudgee Wine + Food Festival, held every September, increasing in popularity on an almost yearly basis and drawing visitors from all over the country to its long list of culinary events.

 

The buzz created by festivals like this, teamed with a healthy local economy offering up job opportunities in agriculture, tourism, mining and viticulture, affordable housing prices and a gracious country lifestyle has also made the town an attractive prospect in the past 10 years for city dwellers looking for a tree change.

 

The blissfully situated West Australian town of Yallingup was also a no-show on the 2009 list, but its transformation in the past decade from an under-the-radar beach town with a reputation that hadn’t spread much further than the surfing community to a destination attracting worldwide attention has been spectacular. Case in point: Margaret River and the South West was named as the number one must-visit destination in the Asia-Pacific region by Lonely Planet in 2019.

Canal Rocks on Yallingup’s (WA) stunning coast

The seaside hamlet of just over 1000 residents, according to the last census, has benefitted from the continuing popularity of a good food festival too.

 

The internationally renowned Margaret River Gourmet Escape has attracted a rollcall of celebrity chefs since its establishment in 2012, including the likes of Rick Stein, Nigella Lawson, Curtis Stone and Heston Blumenthal (this year’s festival, from 8–17 November, will be the first under the new banner of Western Australia Gourmet Escape, staging events in Perth and the Swan Valley as well as the Margaret River region).

 

It also has the allure of its natural attractions and a very decent local wine industry that  casts its glow on the nearby towns of Dunsborough and Margaret River, which featured at number 10 on the 2009 list. And Yallingup can also lay claim to one of the most celebrated and luxurious accommodation experiences in the country; the multi-award-winning Cape Lodge sits just 10 kilometres from the town on its own vineyard. It has recently been joined by funky newcomers like Empire Retreat and Spa, situated within the Empire Estate winery, and the architecturally designed Bina Maya Yallingup Escape, ensuring that the visitors who flock here during the warm summer months have plenty of choice when it comes to where to stay in order to enjoy all the sun, surf and chardonnay on offer.

 

Another major mover from the 2009 list is Byron Bay, the boho chic mecca on the Far North Coast of New South Wales. Always a popular summer holiday option for Sydneysiders, who would decamp from Bondi each year to take up residence at Raes on Wategos, the town’s first luxury boutique offering, it is now an international drawcard thanks to its booming food, shopping and accommodation scenes and some seriously high-profile residents; we’re looking at you Chris Hemsworth.

Byron Bay (NSW) continues to play to its strengths of a laid-back beach culture and strong creative community

The Central Australian town of Alice Springs came in at number 13 on the list 10 years ago, but a focus on staging unique cultural events has increased its fortunes and made it a firm entry on many people’s bucket list. From its quirky Beanie Festival (staged in June) to Desert Mob in September, an Indigenous art market that attracts Aboriginal arts centres from all over Central Australia, to Desert Song Festival (September), the settlement of some 25,000 people has strung together a daisy chain of events that keep it buzzing throughout the year. The headlining act on the calendar is undoubtedly Parrtjima, held in April, a festival of light to rival Sydney’s Vivid that sees giant artworks projected across the surrounding landscape including the stunning MacDonnell Ranges.

Step inside Parrtjima: the incredible festival of light

Another inclusion on the original Best Towns list (at number 22) that would have cause for elevation on any new rollcall is the NSW Southern Highlands town of Bowral. Long considered the perfect weekend day trip for scones and tea, the town had a slightly cosy image in the past, but an influx of new residents and businesses – check out the likes of Dirty Janes for vintage, Few & Far for gorgeous homewares and The Press Shop for delicious local fare – has resulted in a cool new image.

 

One thing that hasn’t changed in the last 10 years is the difficulty in choosing just 100 towns to celebrate on a list. Small is still best it seems.

The 100 best Towns in 2009

The top towns in the country as determined by a panel of experts in our 2009 special issue

 

1 Yamba, NSW
2 Esperance, WA
3 Port Douglas, QLD
4 Broome, WA
5 Port Fairy, VIC
6 Beechworth, VIC
7 Byron Bay, NSW
8 Apollo Bay, VIC
9 Strahan, TAS
10 Margaret River, WA
11 South West Rocks, NSW
12 Bright, VIC
13 Alice Springs, NT
14 Lorne, VIC
15 Mallacoota, VIC
16 Hahndorf, SA
17 Burnt Pine, NSW
18 Mission Beach, QLD
19 Daylesford, VIC
20 Noosa, QLD
21 Portsea, VIC
22 Bowral, NSW
23 Fremantle, WA
24 Kangaroo Valley, NSW
25 Broken Hill, NSW
26 Nelson Bay, NSW
27 Bellingen, NSW
28 Leura, NSW
29 Queenscliff, VIC
30 Mudgee, NSW
31 Mossman, QLD
32 Jindabyne, NSW
33 Katherine, NT
34 Airlie Beach, QLD
35 Echuca,VIC
36 Angaston, SA
37 Mataranka, NT
38 Coffin Bay, SA
39 Robe, SA
40 Tilba Tilba, NSW
41 Swansea, TAS
42 Seal Rocks, NSW
43 Pokolbin, NSW
44 Cooktown, QLD
45 Port Lincoln, SA
46 Longreach, QLD
47 Silverton, NSW
48 Huskisson, NSW
49 Streaky Bay, SA
50 Penola, SA
51 Jabiru, NT
52 Stanley,TAS
53 Lightning Ridge, NSW
54 Merimbula, NSW
55 Albany, WA
56 Marysville, VIC
57 Tamworth, NSW
58 Clare, SA
59 Birdsville, QLD
60 Bermagui, NSW
61 Richmond, TAS
62 Coral Bay, WA
63 Denmark, WA
64 Atherton, QLD
65 Picnic Bay, QLD
66 Seventeen Seventy, QLD
67 Mollymook, NSW
68 Rutherglen, VIC
69 Coober Pedy, SA
70 Karumba, QLD
71 Nguiu Settlement, NT
72 Tamborine Mountain,QLD
73 Mt Gambier, SA
74 Kuranda, QLD
75 Dorrigo, NSW
76 Walhalla, VIC
77 Mildura,VIC
78 Berry, NSW
79 Eumundi, QLD
80 Exmouth, WA
81 Dunkeld, VIC
82 Parachilna, SA
83 Sofala, NSW
84 Tumut, NSW
85 Ross, TAS
86 Augusta, WA
87 Kingscote, SA
88 William Creek, SA
89 Wisemans Ferry, NSW
90 Halls Gap, VIC
91 Hervey Bay, QLD
92 Derby, WA
93 Bridport, TAS
94 Wollombi, NSW
95 Evans Head, NSW
96 Adelaide River, NT
97 Nain, WA
98 Kalgoorlie, WA
99 Eagle Bay, WA
100 Deloraine, TAS

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Your guide to a gourmand getaway along the Murray River

Feast your way through Sun Country on the Murray – a beautiful and bountiful region in northern Victoria with gourmet delights galore.

Nestled on the lands of the Yorta Yorta People along the mighty Murray River, Sun Country is a truly extraordinary place. The northern Victorian enclave is a tapestry of meandering waterways, ancient forests, sandy beaches, enchanting country towns and an easy way of life.

Beyond its landscapes and bucolic charm, Sun Country on the Murray is a culinary paradise: think farm-fresh produce, family-run wineries and no shortage of places to feast.

If you’re a serious foodie or simply epicurious, here’s your ultimate guide to a gourmand Murray River getaway.

The Murray Farm Gate Trail

The self-guided Murray Gate Farm Trail lets you sample the area’s best produce while immersing yourself in the lush Goulburn and Murray Valleys. The trail has something to suit every palate and pace, but there are a few notable highlights.

1. Rich Glen

Rich Glen Provedore and Rich Glen Skin & Beauty
Stock up at Rich Glen. (Image: Chloe Smith Photography)

Rich Glen is renowned for its award-winning olive oils. Everything is grown and created on the family farm in Yarrawonga, the results of which you can visit at Rich Glen Provedore – a treasure trove of gourmet foods, including that signature olive oil. Or explore Rich Glen Skin & Beauty, which stocks lush handmade skincare and wellness products.

2. How Now Dairy

A charming micro-farm producing ethical dairy, How Now Dairy , lets its baby calves remain with their mothers and its cows roam on rolling pesticide-free pastures. Try a selection of cheeses that do good and taste good, including a fantastic punchy blue, and velvety milk with a thick, creamy top.

3. Cactus Country

Cactus Country in the murray
Stop into Cactus Country. (Image: Chloe Smith Photography)

Cactus Country is a 12-acre stretch of desert-like garden containing cacti of all shapes, sizes and colours. Naturally, it makes the most of its bounty at the on-site bar and restaurant, with a cactus-infused dessert menu alongside a vibrant line-up of Mexican snacks and mains.

4. The Olde Creamery

The Olde Creamery is a local icon, a former hobby farm that has flourished into a thriving purveyor of flowers and foods. The elderflower cordial and bramble gin and tonic jam are must-tries, and make for tasty mementoes of your trip.

Wineries, breweries and distilleries

The region’s sunny climate and rich soils make it a prime place for viticulture. If wine isn’t your thing, you’ll also find boutique breweries and distilleries producing top-notch beers and spirits.

1. Squires Winery

a couple sitting at the bar at squire's winery, sun country on the murray
Pop in for a tasting. (Image: Visit Victoria)

With its idyllic positioning on the Ovens River, Squires Winery is a lovely setting for a long, leisurely lunch or tasting. Enjoy a riverside sip of prosecco, rosé or cab sauv, complemented by seasonal bites and a backdrop of towering gum trees.

2. Cape Horn Vineyard

Cape Horn is one of the region’s most established vineyards. Its sparkling durif/shiraz is a crowd favourite and well worth trying on your foodie tour, especially if it’s served with one of the winery’s delicious wood-fired pizzas.

3. Byramine Homestead & Brewery

Byramine Homestead brewery
Enjoy a tipple at this historic homestead.

A top pick among beer, cider and history enthusiasts, Byramine serves a rotation of brews made on-site in the historic homestead. Wander through the venue and learn about its colonial past before sitting down to a freshly made Ploughman’s and cold local ale.

4. Monichino Wines

Monichino is a slice of la dolce vita in northern Victoria, producing classic Italian varietals like pinot grigio and aromatica. Drop by for a tasting at the cellar door (open weekends or by appointment) and explore everything from crisp whites to robust fortified wines, or pack a picnic and savour your glass in the picturesque gardens.

5. Corowa Distilling Co

Corowa Distilling Co
Sit down to a hearty lunch. (Image: Visit Victoria)

Corowa Distilling Co crafts an incredible variety of single-malt and blended whiskies, and is a beloved spot among locals and visitors alike. Stop in for a tasting flight in the whisky room, or a hearty breakfast or lunch paired with a wee dram.

Farm-to-table dining

If you’ve got the time to linger over a gourmet spread, Sun Country on the Murray has an abundance of outstanding restaurants and cafes.

1. O’Reilly’s Food and Wine

O’Reilly’s feels much like stepping into a good friend’s home, albeit with a refined twist. The menu changes weekly and rotates through a selection of comforting yet elevated dishes – think lamb cottage pie, French-style moussaka, a perennially popular open steak sandwich and cakes that change flavours weekly.

2. Stock and Barrel

a couple eating at Stock and Barrel victoria
Soak in views of Lake Mulwala. (Image: Visit Victoria)

Tucked inside The Sebel Yarrawonga hotel, overlooking sparkling Lake Mulwala, Stock and Barrel does pub classics with a Sun Country spin. Order a perfectly seared steak and triple-cooked potatoes alongside a freshly poured pint, or try a regional highlight: local produce features abundantly across Stock and Barrel’s dishes.

3. The Bend

With spacious decks and panoramic views of the Murray, The Bend is ideal for a sun-soaked long lunch. Order a round of moreish share plates (like baja fish tacos and a warm-from-the-oven brioche loaf stuffed with cream cheese and herbs) or a signature cocktail and indulgent main – we can’t go past the slow-braised wagyu brisket.

4. Blacksmith Provedore

Black Smith Provedore
Taste Blacksmith Provedore’s delicious pizzas. (Image: Chloe Smith Photography)

If you’re after a slick yet relaxed dining destination, head to Blacksmith Provedore . Perched right next to Lake Mulwala, the venue is airy and elegant, with a minimalist-chic design. The pizzas are seriously good too, made with 72-hour fermented dough and toppings sourced from Italy’s finest producers.

5. Broken Willow

As soon as you enter Broken Willow ’s front doors, you’re greeted with genuine hospitality and a classic bistro menu that has something for everyone: succulent grilled meats, parmas and schnitzels, juicy burgers, and international dishes ranging from weekly curry and stir-fry specials to zippy banh mi.

While you’re there

Thompson Beach in sun country on the murray
Discover plenty to do between meals. (Image: Chloe Smith Photography)

Got a few hours to spare? Make the most of your trip by exploring the natural wonders and rich cultural heritage of your riverside surroundings.

Barmah National Park is a sanctuary of walks through majestic river red gums and serene wetlands. Here, a seat on board a Kingfisher River Cruise offers a different Murray experience, letting you see the vast river from the perspective of the Yorta Yorta peoples.

If you’re a watersport enthusiast, Lake Mulwala in Yarrawonga is a favourite for canoeing, cruising, fishing, kayaking and water skiing. While the silo murals at Katamatite, St James, Tungamah and more recently Waaia are essential stops in Victoria’s famed Silo Art Trail .

In Cobram Barooga, make sure to visit Thompson’s Beach, the largest inland beach in the southern hemisphere. Nearby, the Bullanginya Dreaming project is an award-winning 1.8km immersive art experience that immerses you in light and sound to tell a rich story of country, culture and connection.

Start planning a tasty getaway to Sun Country on The Murray at suncountryonthemurray.com.au.