5 surprising travel trends that will influence you in 2023

Emily Murphy Emily Murphy
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Travel is back in a big way, and after years of hoping we could go back to a normal world, in 2023 we welcome “the no-normal".

As we travel head-first into another new year, there is a new wave of surprising travel trends that Aussies will be embracing in 2023.

Defined as “the no-normal", travel in 2023 is all about breaking routine and searching for experiences without compromises.

The research from Expedia Group was sourced from thousands of travellers and industry professionals across 17 countries, proving there is no one-size-fits-all travel in 2023.

Here are the five most surprising trends.

1. Culture capitals

No longer being confined to a five-kilometre radius or exploring national parks with no people in sight, we are looking more for city escapes where art and culture festivities are getting back to full swing.

Sydney was the only Australian city to make the top 10 culture capitals, with WorldPride set to ignite the city come February. It is in good company with Edinburgh, Lisbon, Tokyo, Dublin, New York City, Dubai, Montreal, Munich and Bangkok rounding out the list.

Cityscape of Sydney Harbour with the opera house to the left and the harbour bridge to the right
Sydney was the only Australian city to make the top 10 culture capitals, coming in at number 6.

Most of the destinations seeing the largest increases are all culture-rich cities with events like Edinburgh Fringe or the cherry blossom festivals at the forefront.

Cityscape of Edinburgh at sunset or sunrise
Art and culture festivals like Edinburgh Fringe entice travellers in 2023.

2. Concrete holidays

From world-class stadiums to vibrant new dining and lifestyle hubs, the energy and investment being fuelled into Australia’s major cities is profound.

In fact, there’s a whole suite of new hotels on the horizon in Australia that are highly anticipated. Think, The Ritz-Carlton, Mandarin Oriental and The Motley in Melbourne, 25hours Paddington, Capella and the W in Sydney, Rosewood Hotel and Dorsett Hotel in Brisbane and TRYP by Wyndham Pulteney Street and Vibe Hotel in Adelaide.

Cityscape of Melbourne's skyline
The energy and investment being fuelled into Australia’s major cities is profound.

Sydney and Melbourne are set to benefit most from this revitalisation, with both cities already seeing strong growth – Melbourne accommodation demand increased close to 130 per cent in the last year, followed by Sydney at almost 90 per cent.

Whilst capital cities are at the top of the list thanks to new hotels, major hubs such as the Gold Coast, Newcastle, Albury, Perth, the Grampians, the Blue Mountains, and the Central Coast are also trending as convenient local escapes.

Cityscape of Sydney's skyline
Both Sydney and Melbourne are already seeing strong growth in accommodation demand.

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3. Hay-cations

Rustic getaways are also on the rise, as travellers crave private stays with abundant space and exhilarating views.

Cue the hay-cation, offering an intimate escape in the Aussie countryside from converted barns to rural farmhouses.

Front of a cottage in Australian countryside
Travellers are heading to the countryside for more intimate holidays.

According to Stayz, demand for holiday homes in some of the country’s top rural destinations is up by more than 90 per cent. Interest in mountainside destinations with breathtaking views of lakes and rivers is also up by 50 per cent.

Man stokes fireplace in cosy farm stay.
Get cosy next to a fireplace and you’ll never want to leave. (Image: Renee Thurston)

The top five Stayz Hay-cation properties include:

  1. The Maple Lodge | Robertson, NSW
  2. Coolabah FarmHouse | Bungonia, NSW
  3. Rushy Creek Farm | Karrindale, WA
  4. Arbor Escape | Upper Colo, NSW
  5. Fawlty Farm | Taylor Bay, VIC
Two chairs sit beside a pool on lush green grass at a rustic farmhouse in Australia
Travellers crave private stays with abundant space and exhilarating views.

Not only that, but travellers are also exploring charming locations from high alpine places to farm-style escapes. Bright in High Country Victoria, Echuca in Victoria’s Central Murray region, and Yeppoon on Queensland’s Capricorn Coast are among the destinations that have seen the highest demand increase for farm-style escapes, and are also featured in our list of top 50 Aussie towns.

Inside the backyard of The Bootmaker's Cottage in Birregurra, Victoria, Australia
The Bootmaker’s Cottage in Birregurra is a travel favourite.

4. Foodie-menities

More and more travellers are seeking accommodation options that have kitchen facilities to cook their meals at home while away.

Buying from local supermarkets or farmer’s markets in the destination and cooking each meal can save up to $700 per trip.

Outdoor kitchen and dining area in Yarramalong
Cooking at your accommodation can save you massively.

Cooking with your friends and family is a popular group holiday activity with almost half of Aussie travellers saying this is something they value while travelling. The top cooking appliances Australians love to see in their holiday homes are outdoor kitchens, professional coffee machines, and deep or air fryers.

When it comes to location, alfresco dining is the most popular with 67 per cent of Aussies saying it’s the preferred place for their meals when on holiday.

Outdoor dining area and woodfired oven in Yarramalong
Alfresco dining is the traveller’s top pick.

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5. Set-jetters

We are definitely all guilty of watching a new TV show or movie and swiftly adding a new destination to the bucket list. And this is going to be a big travel trend in 2023.

Over two-thirds of Australians have considered booking a trip to destinations after seeing them on streamed shows or movies, whilst almost a third have actually booked.

Cityscape of New York City
Hands up if you’ve wanted to go to NYC because of a TV show or movie? (Image: Jens Honore)

From cooking shows to fantasies, dramas to documentaries, a quarter of Australians say the influence of streaming services on their travel plans has increased in the last 12 months.

Paris is of most interest to Australians based on the influence of streaming services (we’re looking at you Emily), followed by New Zealand, New York, Hawaii and Italy.

New Zealand mountainscape with person in the forefront
New Zealand is just as beautiful in real life as it is on screen. (Image: Spencer Wells)
Emily Murphy
Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
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This geological wonder is hiding in the heart of Victoria

    Michael Turtle Michael Turtle
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    Mythical, historical and most of all, spectacularly beautiful, Buchan Caves demands you take your time – and a tour. 

    In the pools of water, so still they could be mirrors, the reflections of the stalactites make these limestone towers seem even taller. Almost 400 million years ago, an underground river carved through the rock to create the Buchan Caves. Now, artworks created by dripping water adorn these subterranean galleries: stalactites hanging from the ceiling, pillars connecting some to the ground, even curtain-like wave formations clinging to the stone.

    Caves House
    Visit the caves for the day or stay onsite in the campground or at the self-contained Caves House. (Image: Ben Savage)

    “This is called the Fairy Cave because it’s full of fairy dust,” a guide tells visitors as they enter a cavern glittering with “calcite that’s solidified into thousands of tiny little diamond shapes”.  Buchan Caves is Victoria’s largest cave system, but Fairy Cave is a highlight and, along with nearby Royal Cave, is accessible only by tour. Naturally cold, naturally dark, these caverns deep below the surface light up as the local experts tell their stories. 

    couple walking in cave
    You’ll need to book a guided tour to see the caves. (Image: Tourism Australia)

    Among the hundreds of caves, some can be easily accessed from the surface. For instance, a casual stroll along the FJ Wilson Interpreted Walk, as kangaroos watch on from beneath acacia trees, leads into the 400-metre-long Federal Cave and its natural steps of white limestone. A slightly longer track, the Granite Pools Walk heads through soaring forest down into moss-covered gullies where the calls of lyrebirds trill through the leaves. 

    A quick history lesson on Buchan Caves 

    Buchan Caves
    Buchan Caves are a must-visit attraction in Gippsland. (Image: Tourism Australia)

    Among the geology and the nature are millennia of history. This part of East Gippsland connects the high country to the coast and was long a place of refuge for the local Gunaikurnai people on seasonal migrations to the mountains. Archaeological studies show humans lived here up to 18,000 years ago, with artefacts such as small stone tools found around the site. But not too far into the caverns – oh no! The Gunaikurnai didn’t dare venture deep into the dark at Buchan Caves, telling stories they were inhabited by gnome-like nyols (small grey-skinned creatures that could steal memories). 

    Buchan Caves Hotel
    The Buchan Caves Hotel was rebuilt after burning down in 2014. (Image: Jess Shapiro)

    By the early 1900s, more people had started to hear about these incredible caves and so the Moon family set up home at the site and started to run tours below ground for intrepid visitors. More than a century later, their historic residence is available as accommodation, with the three-bedroom house sleeping up to eight people and now equipped with modern amenities the Moons could only have dreamt of. 

    But whether you stay overnight or just spend the day here, it’s worth taking your time to explore more than just the main caves, to get a deeper understanding of one of Victoria’s fascinating geological attractions.