5 Travel Trends To Influence You In 2023

Travel is back in a big way, and after years of hoping we could go back to a normal world, in 2023 we welcome “the no-normal".

As we travel head-first into another new year, there is a new wave of surprising travel trends that Aussies will be embracing in 2023.

Defined as “the no-normal", travel in 2023 is all about breaking routine and searching for experiences without compromises.

The research from Expedia Group was sourced from thousands of travellers and industry professionals across 17 countries, proving there is no one-size-fits-all travel in 2023.

Here are the five most surprising trends.

1. Culture capitals

No longer being confined to a five-kilometre radius or exploring national parks with no people in sight, we are looking more for city escapes where art and culture festivities are getting back to full swing.

Sydney was the only Australian city to make the top 10 culture capitals, with WorldPride set to ignite the city come February. It is in good company with Edinburgh, Lisbon, Tokyo, Dublin, New York City, Dubai, Montreal, Munich and Bangkok rounding out the list.

Cityscape of Sydney Harbour with the opera house to the left and the harbour bridge to the right — Sydney was the only Australian city to make the top 10 culture capitals, coming in at number 6.

Most of the destinations seeing the largest increases are all culture-rich cities with events like Edinburgh Fringe or the cherry blossom festivals at the forefront.

Cityscape of Edinburgh at sunset or sunrise — Art and culture festivals like Edinburgh Fringe entice travellers in 2023.

2. Concrete holidays

From world-class stadiums to vibrant new dining and lifestyle hubs, the energy and investment being fuelled into Australia’s major cities is profound.

In fact, there’s a whole suite of new hotels on the horizon in Australia that are highly anticipated. Think, The Ritz-Carlton, Mandarin Oriental and The Motley in Melbourne, 25hours Paddington, Capella and the W in Sydney, Rosewood Hotel and Dorsett Hotel in Brisbane and TRYP by Wyndham Pulteney Street and Vibe Hotel in Adelaide.

Cityscape of Melbourne's skyline — The energy and investment being fuelled into Australia’s major cities is profound.

Sydney and Melbourne are set to benefit most from this revitalisation, with both cities already seeing strong growth – Melbourne accommodation demand increased close to 130 per cent in the last year, followed by Sydney at almost 90 per cent.

Whilst capital cities are at the top of the list thanks to new hotels, major hubs such as the Gold Coast, Newcastle, Albury, Perth, the Grampians, the Blue Mountains, and the Central Coast are also trending as convenient local escapes.

Cityscape of Sydney's skyline — Both Sydney and Melbourne are already seeing strong growth in accommodation demand.

Need tips, more detail or itinerary ideas tailored to you? Ask AT.

3. Hay-cations

Rustic getaways are also on the rise, as travellers crave private stays with abundant space and exhilarating views.

Cue the hay-cation, offering an intimate escape in the Aussie countryside from converted barns to rural farmhouses.

Front of a cottage in Australian countryside — Travellers are heading to the countryside for more intimate holidays.

According to Stayz, demand for holiday homes in some of the country’s top rural destinations is up by more than 90 per cent. Interest in mountainside destinations with breathtaking views of lakes and rivers is also up by 50 per cent.

Man stokes fireplace in cosy farm stay. — Get cosy next to a fireplace and you’ll never want to leave. (Image: Renee Thurston)

The top five Stayz Hay-cation properties include:

The Maple Lodge | Robertson, NSW
Coolabah FarmHouse | Bungonia, NSW
Rushy Creek Farm | Karrindale, WA
Arbor Escape | Upper Colo, NSW
Fawlty Farm | Taylor Bay, VIC

Two chairs sit beside a pool on lush green grass at a rustic farmhouse in Australia — Travellers crave private stays with abundant space and exhilarating views.

Not only that, but travellers are also exploring charming locations from high alpine places to farm-style escapes. Bright in High Country Victoria, Echuca in Victoria’s Central Murray region, and Yeppoon on Queensland’s Capricorn Coast are among the destinations that have seen the highest demand increase for farm-style escapes, and are also featured in our list of top 50 Aussie towns.

Inside the backyard of The Bootmaker's Cottage in Birregurra, Victoria, Australia — The Bootmaker’s Cottage in Birregurra is a travel favourite.

4. Foodie-menities

More and more travellers are seeking accommodation options that have kitchen facilities to cook their meals at home while away.

Buying from local supermarkets or farmer’s markets in the destination and cooking each meal can save up to $700 per trip.

Outdoor kitchen and dining area in Yarramalong — Cooking at your accommodation can save you massively.

Cooking with your friends and family is a popular group holiday activity with almost half of Aussie travellers saying this is something they value while travelling. The top cooking appliances Australians love to see in their holiday homes are outdoor kitchens, professional coffee machines, and deep or air fryers.

When it comes to location, alfresco dining is the most popular with 67 per cent of Aussies saying it’s the preferred place for their meals when on holiday.

Outdoor dining area and woodfired oven in Yarramalong — Alfresco dining is the traveller’s top pick.

Weekly travel news, experiences
insider tips, offers, and more.

5. Set-jetters

We are definitely all guilty of watching a new TV show or movie and swiftly adding a new destination to the bucket list. And this is going to be a big travel trend in 2023.

Over two-thirds of Australians have considered booking a trip to destinations after seeing them on streamed shows or movies, whilst almost a third have actually booked.

Cityscape of New York City — Hands up if you’ve wanted to go to NYC because of a TV show or movie? (Image: Jens Honore)

From cooking shows to fantasies, dramas to documentaries, a quarter of Australians say the influence of streaming services on their travel plans has increased in the last 12 months.

Paris is of most interest to Australians based on the influence of streaming services (we’re looking at you Emily), followed by New Zealand, New York, Hawaii and Italy.

New Zealand mountainscape with person in the forefront — New Zealand is just as beautiful in real life as it is on screen. (Image: Spencer Wells)

Discover the magic of a Sydney staycation in summer at The Fullerton Hotel Sydney.

Sydney City is magical in summer. Warm summer evenings beg to be spent sipping cool cocktails at one of many al fresco and rooftop bars. Ferries and buses are ready to transport travellers to the best nearby beaches for salty days on the sand. National parks and rainforests are waiting to be explored. And the city’s events calendar is packed, from live music to cultural attractions. All elements that call for a Sydney staycation.

Discover where to eat, stay and play for the perfect local getaway.

Where to stay

The Fullerton Hotel Sydney

Amid the bustle of the perfect Sydney staycation, one needs a place to escape to and recharge. Enter, The Fullerton Hotel Sydney. The hotel is an icon in its own right – nestled inside the 151-year-old building that was originally Sydney’s General Post Office, its heritage-listed sandstone walls and Victorian renaissance grandeur have been carefully preserved – providing a rare chance to sleep within Sydney’s history.

Despite its fascinating history, the hotel isn’t short on modern, luxurious comforts. Rooms and suites are available in both the modern high-rise with gorgeous views over the clock tower and lively city below, or inside the historical post office building itself.

the Fullerton Hotel Sydney Heritage Long Suite bathroom — Heritage rooms maintain their old-world style.

Either way, guests can enjoy sophisticated touches, including a deluxe bed and pillow menu, Harman Kardon Bluetooth speakers, a digital concierge, a Vittoria coffee machine and amenities from the Balmain bathroom collection.

The team at this five-star hotel provides excellence and a quality experience for all their guests, while amenities like a gym help with a well-rounded stay. For a peaceful moment with sweeping city views, enter The Fullerton Club Lounge on level 28. This private haven for dining and relaxation is available to any guests staying on the hotel’s club floors and suites.

Add to this a central location in the CBD’s Martin Place, with easy access to Sydney’s top attractions, and convenience meets style.

Where to drink & dine

1. The Bar

the Fullerton Hotel afternoon tea at the bar — Indulge in the Fullerton Signature Afternoon Tea.

Inside The Fullerton Hotel Sydney’s lobby, The Bar does more than sling a few delicious cocktails (although it certainly does that well). Its brown leather chairs and glass ceiling create the perfect, almost al fresco, setting for the Fullerton Signature Afternoon Tea.

Served daily from 12 to 4 pm, the afternoon tea is a nod to the cherished social occasion it once was during the Victorian Renaissance era. People like to dress up for this afternoon tea, and if you’re lucky, a pianist often sits down at the on-site grand piano, just adding to the elegance.

The afternoon tea is served high tea style, offering reimagined British flavours of the Victorian Renaissance era with a unique blend of Australia’s culinary heritage. A sweet layer offers delights like a Malted Milk Envelope (a milk mousse layered between two biscuits), Bakewell Pudding (a super tasty egg-based pudding), and Apple Charlotte.

On the savoury layer, expect finger sandwiches with fillings like cucumber, egg and smoked salmon. While classic pinwheels and stuffed eggs almost make the menu. And, of course, all finished off with traditional scones served with cream and mixed berry jam.

Can’t fit in a whole afternoon tea? Be sure to at least order a slice of the 32-layered chocolate cake, a decadent mix of dark chocolate crémeux, fresh whipped cream, and Valrhona Azélia chocolate sauce. ⁣

2. The Place

the Fullerton Hotel the place dining — Dine in the stunning GPO atrium.

On level one of The Fullerton Hotel Sydney lives The Place – the hotel’s restaurant, in an atrium overlooking the former GPO. Here, dine on Modern Australian cuisine – think fresh, local seafood and a Riverina steak sandwich – along with a touch of Singaporean signature dishes, like Thai-style green curry or chicken satay. All in the shadow of the GPO clock tower, enjoying the GPO atrium’s natural light.

3. Local gelato

Couple enjoying ice-creams at First Fleet Park, The Rocks — Enjoy ice cream in the sunshine. (Image: Destination NSW)

What is summer without ice cream and/or gelato? Luckily, there are plenty of options just a short walk from The Fullerton Hotel Sydney, whether you’re craving a midday pick-me-up or an after-sun treat.

What to do/see

1. GPO Heritage Tour

the Fullerton Hotel Sydney lobby — Be awed by the building’s history.

Want to know more about the building you’re staying in? The Fullerton Hotel Sydney offers a complimentary 90-minute GPO Heritage Tour. Follow a knowledgeable tour guide to discover the stories, tales and legends of the former Sydney General Post Office building.

From the iconic clock tower (completed in 1891) to the black-and-white tiled staircase at 1 Martin Place, which was once the main entrance to the GPO and today serves as a prominent feature of the building to the 24 stone faces (mascarons) on the Martin Place side of the building. Part of the 1880s-era facade (designed by architect James Barnet), each represents different states, countries and continents.

2. Circular Quay

aerial of circular quay sydney — Catch a ferry from Circular Quay. (Image: Destination NSW)

An easy walk or light rail ride away from The Fullerton Hotel Sydney, lies the bustling Circular Quay. Here, you can sit for a drink and nibbles at the Opera Bar, or head into the iconic house itself for a show. It’s also a major ferry port, becoming your gateway to Sydney’s beaches, Luna Park and even Sydney Zoo.

3. Royal Botanic Gardens

view of circular quay from Sydney's Royal Botanic Garden — Wander through Sydney’s Royal Botanic Garden. (Image: Destination NSW)

Just beyond Circular Quay, discover Sydney’s Royal Botanic Garden. Wander through this 30-hectare, heritage-listed, botanical garden – exploring its differing sections, from Australian native botanicals to garden beds of vibrant flowers to towering groves of international trees.

It’s also the perfect place for a picnic, so pick up supplies before you come and enjoy a spot on the grassy meadow looking out into the harbour.

4. Theatre Royal

Just a one-minute walk from The Fullerton Hotel Sydney, take in a show at Theatre Royal. Built in 1976, the theatre has been offering a broad range of entertainment since the 1990s. Expect a show roster that ranges from the classics (like Cats) to the modern) like Pretty Woman: The Musical).

Start planning a summer stay in Sydney worth remembering at fullertonhotels.com/fullerton-hotel-sydney.

5 surprising travel trends that will influence you in 2023

Travel is back in a big way, and after years of hoping we could go back to a normal world, in 2023 we welcome “the no-normal".

1. Culture capitals

2. Concrete holidays

3. Hay-cations

4. Foodie-menities

5. Set-jetters

Aussies want to holiday like it’s 1995 – here are the country towns they’re visiting

Revealed: Australia’s best summer road trip (and it isn’t the Great Ocean Road)

Royal Caribbean’s five-day sale has seven-night cruises from $1099

Outback Spirit are offering free return flights on 2027 tours

Your guide to a summer staycation in Sydney

Discover the magic of a Sydney staycation in summer at The Fullerton Hotel Sydney.