Top Towns for 2022: Launceston is Tasmania’s foodie capital

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Nola James shares her top picks for eating around lutruwita/Tasmania’s newly minted world heritage-listed culinary capital that came in at no.27 on your list of Top 50 Aussie Towns.

Find the complete list of the Top 50 Aussie Towns here.

In 2021, Launceston was named a UNESCO Creative City of Gastronomy, an official acknowledgment that Tasmania’s second-largest city is truly a delicious destination. You could call it a knock-on effect from Hobart-based tourist vortex Mona, which draws thousands of visitors to the state for festivals such as Mona Foma, which was established in 2009 in Hobart and first held in Launceston in 2019.

Or, you could put it down to the city’s natural beauty and pure produce drawing some serious culinary talent to the island. Kim Seagram, chair of FermenTasmania, the state’s champion for fermented foods, worked on the UNESCO campaign.

She says the region was built on food, from early bread mills that supplied grain to Sydney’s colonial population to the cider that gave the state its Apple Isle moniker. “Now, we have this upswelling of craft creating a future through food, too."

Oysters and gourmet dish at Grain of the Silos in Launceston.
Enjoy an upscale epicurean experience at Grain of the Silos. (Image: Olivia Claire Media)

The Harvest Market, which runs every Saturday from 8.30 am to 12.30 pm, is the place to stock up on fresh supplies while scoping out new talent. Turkish Tukka on Charles Street (quite possibly the only Turkish restaurant in the state) started out as a market stall, as did breakfast okonomiyaki spot Small Grain, which opened a cafe off Princes Square in early 2022.

There are a few other notable new openings adjacent to the heritage-listed square. Cult bakery Bread + Butter (best morning buns ever) moved its retail/cafe arm to Elizabeth Street in 2022. It was joined in September by Du Cane, which opened a 430-seat brewpub – Launceston’s first – in an old hardware store.

Pizza and dark lager at Du Cane in Launceston.
Enjoy casual fare at Du Cane. (Image: Ryan Farrington)

On the opposite corner, chic natural wine bar Havilah turns out drinking-friendly snacks, think potato bread and garlic butter, or hand-rolled gnocchi with porcini mushroom ragù.

Conveniently, two of Launceston’s top hotels also boast excellent restaurants, which cuts a traveller’s commute nicely. At Grain of the Silos, Mika Chae’s tight relationship with northern Tasmanian producers shows through his mod-Australian menu, whether that’s poached white asparagus from Weston Farm or succulent Flinders Island lamb rump doused in chimichurri.

Across the Tamar River, find boutique luxury accommodation Stillwater Seven above the award-winning Stillwater restaurant. The seven rooms are appointed with bespoke fixtures from local makers, with the wardrobe-sized, Tasmanian oak ‘minibar’ stuffed with Coal River Farm triple cream brie, wallaby salami and Lark Whisky a centrepiece.

Red wine and gourmet meal at Stillwater in Launceston
Wine and dine at Stillwater. (Image: Lily Moeller)

Being a small city, it’s easy to hop between Launceston’s top spots on foot. Speaking of, a walk around Cataract Gorge is a great way to fill time between eating and drinking. It has a chairlift, an open-air swimming pool, a family of rogue peacocks and tracks for walkers of all abilities.

Explore more of Launceston in our travel guide or find out which other towns made it into your Top 50.

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What to expect from the Tamar Valley’s newly renovated cellar door

    Angela Saurine Angela Saurine
    Overlooking the winding Tamar River, the Tamar Ridge & PIRIE Cellar Door is where two of Tasmania’s most acclaimed wine labels come together. Sip award-winning cool-climate wines and world-class sparkling while soaking up the vineyard views in one spectacular setting.

    The fire crackles softly as you settle into a comfortable armchair, a glass of Tamar Ridge Reserve Pinot Noir warming your hands. Outside, rows of vines stretch across the Tamar Valley, their gentle contours framed by rolling hills and ever-changing skies. Or perhaps it’s a sunlit afternoon, and you’re on the terrace with a flute of PIRIE Vintage sparkling in hand, watching the valley shimmer beneath you as each crisp sip captures the freshness of Tasmania. At the Tamar Ridge and PIRIE Cellar Door, the setting in one of Australia’s most celebrated cool-climate wine regions is every bit as special as the wines.

    The two brands now share a beautifully refurbished cellar door, giving visitors the opportunity to sample both still and sparkling wines from the Brown Family Wine Group’s luxury portfolio in a single stop. Alongside the shared tasting space, they’ve also introduced a range of premium experiences tailored to each brand.

    Tamar Ridge’s story began in 1994, when vines were planted at Kayena in Tasmania’s Upper Tamar Valley. Guided by renowned viticulturist Dr Richard Smart – the “Flying Vine Doctor” – the vineyard quickly gained a reputation for quality, with a new winery established in 1998 and the Tamar Ridge label born.

    sitting on the lawn of Tamar Ridge & Pirie Cellar Door
    Sit outside to soak in the sun as you enjoy Tamar Valley views. (Credit: Natasha Mulhall)

    Today, New Zealand-born head winemaker Tom Wallace leads the cellar, brings his passion for cool-climate winemaking to help shape Tamar Ridge’s reputation for elegant, expressive wines.

    Founded by Dr Andrew Pirie in 1995, PIRIE helped prove the island’s potential for world-class cool-climate sparkling.

    Crafted in the traditional method from hand-picked Pinot Noir and Chardonnay grown in the Valley, PIRIE Tasmania sparkling wines are celebrated for their fine beads, depth and elegance. With a collection of trophies, gold medals and top honours behind them, these rare vintages showcase the very best of the state’s sparkling wine.

    Brown Brothers – now known as the Brown Family Wine Group – acquired Tamar Ridge, PIRIE and Devil’s Corner on the island’s east coast in 2010, extending the legacy of a family wine company founded in 1889 at Milawa in Victoria’s King Valley. The company has continued its pursuit of exceptional cool-climate vineyards, recognising Tasmania’s unique potential in a changing climate.

    Location

    roaring fireplace inside Tamar Ridge & Pirie Cellar Door tamar valley
    Get cosy by the roaring fireplace. (Credit: Natasha Mulhall)

    Tamar Ridge & PIRIE Cellar Door is set on the west bank of the Tamar River, just 20 minutes north of Launceston and around two and a half hours’ drive from Hobart near the riverside village of Rosevears in northern Tasmania. Stretching more than 60 kilometres along the river, from the mouth near Launceston north towards Bass Strait, the Valley is a vast patchwork of vineyards, orchards, farmland and historic townships.

    Style & decor

    interior of Tamar Ridge & Pirie Cellar Door tamar valley
    Come for a regular tasting, or book an experience. (Credit: Natasha Mulhall)

    Floor-to-ceiling windows showcase panoramic views, while outdoor decks make the most of the surrounding scenery. Inside, the refined contemporary interiors strike a balance between modern luxury and the natural surrounds, with a double-sided fireplace to linger by. A Tamar River view creates a warm focal point. Natural wood accents add a sense of place, including a handcrafted 12-seat Tasmanian oak table that anchors the space with understated elegance.

    Wine experiences

    The cellar door’s curated wine experiences pair award-winning wines with local produce and the stories behind them. For those who prefer a leisurely visit without a set itinerary, the cellar door also offers cheese platters and small plates, best enjoyed with a glass in hand while taking in those Tamar River views.

    Come for a taste, stay for an experience.

    PIRIE & Oyster Experience

    PIRIE & Oyster Experience
    Taste the best of PIRIE matched with oysters. (Credit: Natasha Mulhall)

    A true taste of Tasmania comes to life in the PIRIE & Oyster Experience, created in partnership with Tasmanian Oyster Co. Exploring the connection between merroir and terroir – the influence of the sea and soil on flavour – this guided tasting pairs three premium oysters from different Tasmanian growing regions with three expressions of PIRIE sparkling wine: the NV, 2021 Vintage and Blanc de Blanc.

    As each oyster and wine pairing is revealed, guests discover how Tasmania’s unique landscapes shape flavour, from the mineral freshness of the ocean to the elegance and precision of cool-climate sparkling wine.

    Pinot Noir Blending Experience

    Pinot Noir Blending Experience
    Try your own hand at mixing. (Credit: Natasha Mulhall)

    For those who want to step behind the winemaker’s bench, the Pinot Noir Blending Experience offers a hands-on journey into the art of creating great wine.

    Guests taste through three to four individual Pinot Noir clones from the previous vintage, each revealing its own personality through aroma, structure and character. Guided by the cellar door team, visitors explore how these individual components come together to create balance and complexity – before attempting their own blend.

    Will you recreate the house style, or create something entirely original? This immersive experience offers a fascinating insight into the craft, creativity and precision that goes into every bottle.

    Supreme Indulgence

    Tamar Ridge & PIRIE Cellar Door
    Settle in for true indulgene. (Credit: Natasha Mulhall)

    The most elevated experience at the cellar door, the Supreme Indulgence (PIRIE Sparkling with Caviar tasting) is a celebration of luxury, refinement and Tasmania’s exceptional produce.

    Priced at $99 per person, the tasting pairs PIRIE Tasmania’s most distinguished sparkling wines with carefully selected sturgeon caviar, chosen to enhance the elegance, texture and finesse of each cuvée. Hosted by an expert member of the team, the experience unfolds as a thoughtful exploration of fine bubbles, delicate flavours and the craftsmanship behind every bottle.

    Start planning at tamarridge.com.au and pirietasmania.com.au.