The 10 biggest things to happen in Australian travel this decade

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And like that, the second decade of the 21st century is done and dusted.

It feels like the last 10 years have been a lightspeed jump through hyperspace, as we moved from 2010 to 2020. To commemorate the occasion, we started compiling the major travel milestones from the last decade. Just like that, it all came rushing back to us. The high highs, and the low lows.

 

But when you have access to all this information, the question arises: what do you do with it? Well, in true Australian Traveller fashion, we thought we’d write it all down. But then a new question arose: do we rank them? Many went to pieces at the thought of having to dutifully complete such a task, the pressure of recognising each one’s significance a little too tough to bear.

 

And so the task fell to co-founder and Managing Director, Quentin Long.

 

What he found, however, was that no good list comes without some valiant competitors. So first, here are a few honourable mentions outside our official top 10:

 

-The formation of the Luxury Lodges of Australia (2010)
-Qualia recognised as the best resort in the world (2012)
-The closing of Hyams beach thanks to booming popularity (2019)
-Tourism Australia’s iconic Dundee 3 campaign/stunt (2018)
Jackalope opening and the rise of the high-end winery stay (2017)
-Aussie dollar hits new record high, breaks through 110 US cents (2011)

 

Now without any further adieu, behold Australian Travellers ranking of the biggest things to happen in travel over the past 10 years.

10. The Commonwealth Games

It was called ‘a flop’, ‘a coastal eyesore’, a catastrophic killer for small businesses. But the statistics on the Gold Coast 2018 Commonwealth Games paint a very different picture. In 2010 the Queensland Premier announced the Government’s intention to bid for the 2018 Commonwealth Games, competing against Hambantota, in Sri Lanka.

 

On November 12, 2011, the vote was cast and the Gold Coast was named host of the 21st Commonwealth Games.

 

When the day arrived, more than 6600 athletes and officials from 71 Commonwealth nations and territories took to the mighty GC for 11 days of competition from April 4 to 15, 2018.

 

Over 1.2 million tickets were sold to more than 550 events, alongside more than 1 million free attendances. The event celebrated the largest para-sport program in the Commonwealth Games’ history, a ground-breaking Reconciliation Action Plan and an equal number of medals for both women and men – a first for the Games.

 

The Commonwealth Games also provided a $2.5 billion economic boost to Queensland, including a $1.8 billion boost to the Gold Coast, supporting tens of thousands of jobs along the way. It was also the largest multi-sport spectacle event held in Australia this decade, and the first in a regional city.

9. Canberra’s Renaissance

Australia’s capital city grew up in the last decade. In 2018, it took out the No. 3 spot on the Lonely Planet’s list of must-see cities, and in 2019 Canberra recorded a 7.1 per cent rise in international visits – three times higher than the average across other states and territories. How did they do it?

 

Could it have been the allure of housing affordability? Or perhaps the humble milkshake is to blame. In 2016, Griffith cafe Patissez concocted, created and coined the ‘Freakshake’ – a dessert-drink hybrid that took the social media world by storm. Media outlets from the US and UK reported on the phenomenon, causing the trend to trickle across venues around the globe.

 

Speaking to the ABC in 2015, Visit Canberra director Ian Hill said the “freakshake phenomenon" encouraged people to think differently about the ACT.

 

“It’s showing another side of Canberra, it’s entrepreneurial and so many people are being creative and doing great things in the food and wine scene."

 

An accommodation boom also didn’t hurt, initiated by the opening of Hotel Hotel in 2014. The design-led space was the result of an intense collaboration between more than 50 designers, architects and artists. Described by Australian Traveller as “more avant-garde than old-guard, Hotel Hotel is a breath of original air in a gorgeous piece of architecture". While the property was bought and rebranded by the Ovolo Group in January 2018, the legacy of the property remains.

 

Increased foot traffic led to the demand for new, trendier hangouts. Suburbs like Fyshwick, Red Hill, Dickson and Braddon became capitals of cool, helping the territory gain 6.8 domestic visitors for every resident. By contrast, the average across the states and territories is about 4.5. They also opened a light-rail earlier in 2019, with plenty of proposed residential and commercial developments to follow.

 

Whatever the reason, the past decade truly was a perfect storm for Canberra.

8. Tasting Australia

In the 1980s, Adelaide’s food scene became a zeitgeist for the decade. Thanks to cuisine masters and future household names, Cheong Liew, Maggie Beer and Phillip Searle, Australia’s southern capital was pumping with culinary energy and innovation. Tasting Australia launched in 1997 in an attempt to harness this ingenuity.

 

In its early days, the event was media-focussed but it took on a new direction in 2014 and opened up to the public under Events South Australia – the SA Government’s major events arm. Under the leadership of chef and TV personality Simon Bryant, wine expert Paul Henry and Australian food icon Maggie Beer, Tasting Australia put the State’s food scene in the spotlight.

 

Australia’s best beverages and inimitable eating and drinking experiences are all on the menu at Tasting Australia today. Visitors can explore more than 140 events across 12 regions and more than 70 Michelin-starred and award-winning chefs and beverage champions.

 

With eyes back on the State’s culinary offerings. The accolades followed. For the first time in two decades, Adelaide took the title of Gourmet Traveller’s Restaurant of the Year, which was awarded to Orana. The Australian’s Hottest Chef title also went to the restaurant’s executive chef, Jock Zonfrillo.

 

While it’s hard to draw a parallel between one single food festival and the explosion of a culinary scene, it would be remiss not to acknowledge the impact a platform of this scale can have.

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7. Field Of Light

It’s hard to put a finger on what makes internationally acclaimed artist Bruce Munro’s Field Of Light so impactful. When Munroe first came to Uluru in 1992, he felt an overwhelming connection to the energy, heat and brightness of Central Australia’s beating heart.

 

“I’d made all these notations in my diaries and sketchbooks," he told Australian Traveller earlier this year. “When I was about 40 I worked out I could create art about these experiences. I’ve been doing that ever since."

 

In 2016, Munro returned to the very place that inspired him, creating the first Field of Light installation for Voyagers at Ayers Rock Resort.

 

Overwhelming in size, covering more than seven football fields, it invites immersion in its fantasy garden of 50,000 spindles of light, the stems breathing and swaying through a sympathetic desert spectrum of ochre, deep violet, blue and white.

 

“[Uluru] speaks very clearly to you," he says. “I’m extremely happy just being there, seeing that massive rock. It’s an ageless piece of sculpture. It’s magic.

 

Since then, according to Tourism Northern Territory, Field Of Light has attracted more than 450,000 people and boosted flights to the region by 15 per cent.

6. Halcyon House opening

The Euro-flavoured Halcyon House, Cabarita Beach, is a hotel like few others.

 

Originally built as the Cabarita Hideaway Motel, sisters Elisha and Siobhan Bickle purchased the old-school surf property in 2011 with the dream of turning it into a refuge to house their families on holiday. But it wasn’t long until it grew into a vision of a beachside escape that could be shared with guests.

 

“Our vision was to create something that was completely different to what was being offered in Australia, a boutique hotel with a low-key Australian feel," says Elisha.

 

After two years of planning and 15 months of construction, Halcyon House opened its beautiful doors in 2015. Led by Sydney-based architect Virginia Kerridge, the property’s 21 boutique rooms were each designed by Brisbane interior designer Anna Spiro.

 

In the five years since, Halcyon has opened its hatted, award-winning restaurant Paper Daisy, as well as a day spa, and received an extensive array of accolades.

5. The Uluru climbing closure

Climbing the monolith has been a tourist attraction since a chain was installed on Uluru’s steep western face in 1964. But doing so was discouraged by the Anangu people who have long urged visitors to refrain from the activity due to cultural ¬and safety reasons. So far, 35 people have died attempting the feat, and many others have been injured.

 

On Wednesday, November 1, 2017, in consultation with the tourism industry, Uluru-Kata Tjuta National Park made the landmark decision to close the climb on October 26, 2019 based on three preconditions: it was unanimously satisfied adequate new visitor experiences have been successfully established, the proportion of visitors climbing had fallen below 20 per cent, and cultural and natural experiences on offer remained critical factors luring visitors to the park.

 

Earlier this year, Anangu artist Malya Teamay – whose artwork appears on the entry ticket to Uluru-Kata Tjuta National Park – said he has never liked seeing people run the risk of injury or worse by attempting to scale Uluru. “Anangu are very sad whenever anybody gets hurt or dies on the climb," he says. “It’s better if they take a photo."

On October 26, 2019, almost 34 years to the day since the site was handed back to the traditional Anangu owners, the climbing ban came into effect. It was a mighty step towards reconciliation with our First Nations people.

4. QANTAS

It’s been a massive decade for Australia’s biggest airline. A quick Google search for Qantas’ biggest news story will glean a mixed bag of results; it’s almost hard to pick a favourite story.

 

The company began the decade on a high, announcing that in Partnership with Tourism Australia, it would fly the entire audience of The Oprah Winfrey Show to Australia in December 2010. Buzz was generated; good times were had.

 

Then came 2011 and Qantas made the landmark decision to ground its entire fleet in response to the union’s industrial action. Disputes initially began in late 2010, when the airline commenced bargaining for new enterprise agreements. Following a few highly publicised disputes, and an application by the Federal Minister for Workplace Relations, Fair Work Australia terminated the industrial action, which came into effect on October 31, 2011.

 

In 2014, Qantas brought Modern Family to Australia to film a special episode, before making greener plans a little closer to home. In an effort to expand the airline’s commitment to a more sustainable aviation industry, it announced it will reach “net-zero carbon emissions by 2050". Through doubling the number of flights being offset, capping net emissions from 2020 onwards, and investing $50 million over 10 years, The Qantas Group spent the decade aligning itself with a more environmentally friendly future.

 

The biggest development came in 2019 when Project Sunrise saw the execution of three ultra-long test flights with aircrafts flying non-stop from Australia’s eastern capitals to London and New York. Qantas also became the first airline to launch non-stop flights to Britain when its Perth-London route took off in March 2018.

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3. The rise and rise of Indigenous tourism

With a history predating at least 50,000 years, Indigenous Australians are the world’s oldest living culture. However, because they comprise only about 3 per cent of Australia’s total population, many people have little or no interaction with our First Nations people.

 

One way in which we fostered reconciliation this decade was through Indigenous tourism endeavours. Not only does this encourage Aboriginal and Torres Strait Islanders to showcase their cultural knowledge and history, but it also gives them a certain degree of autonomy and financial independence by facilitating their own employment narrative.

 

According to the Department of Foreign Affairs and Trade, the number of Indigenous tourism visitors has surged by an average of nine per cent per year since 2013. In 2013, 679,000 visitors participated in an Indigenous tourism activity; last year the number spiked to 963,000.

 

Many Indigenous Australians have identified these opportunities in the tourism industry and created Indigenous-focused businesses that are thriving.

 

The Wukalina Walk that opened in 2018 is a great example: the State’s first Indigenous-owned and operated tourism venture takes guests for a guided hike along the Bay of Fires, a region rich in Aboriginal heritage.

 

As writer Jocelyn Pride wrote in an article for Australian Traveller last year: “Even though the Wukalina Walk is a four-day hike amid the ridiculously spectacular north-east region of Tasmania, it’s also an awakening. A cultural celebration. A journey of discovery."

 

One of Australia’s largest tourism operators, Experience Co, also invested in Indigenous tourism this decade with the launch of Dreamtime Dive & Snorkel. This unique, educational and commemorative Great Barrier Reef experience allows visitors to appreciate the world’s largest coral reef system through the world’s oldest surviving culture.

 

The opening of Lirrwi Tourism in Arnhem Land was also significant. Founded in 2010, this body aims to develop, support and promote Yolnu tourism in one of Australia’s great untouched wilderness areas.

 

Timmy ‘Djawa’ Burarrwanga, of Bawaka homeland, was a driving force for the initiative, and Lirrwi owes its existence largely to his determination and vision: to create a new economy for Yolŋu people in Arnhem Land through tourism opportunities, bringing Aboriginal and non-Aboriginal people together to share Yolŋu culture.

2. The MONA effect

It’s hard to remember Hobart minus MONA. Like the Guggenheim in Balboa, the MONA effect was a lightning rod, catapulting a small city to the forefront of the country’s arts and cultural scene. Noted for its central themes of sex and death, there has been innumerable reasons to scribble MONA onto your bucket list this decade.

 

Opening on January 21, 2011, MONA has become the largest privately funded museum in the Southern Hemisphere, housing ancient, modern and contemporary art from Tasmanian millionaire David Walsh’s collection. Described by Walsh as a “subversive adult Disneyland", the space also plays host to a winery, brewery, restaurants and hotel. Visitors also flock to the annual Mona Foma, which has relocated to Launceston, and Dark MOFO music and arts festivals, which showcase large-scale public art and live performances.

 

David Walsh’s wife and American contemporary art curator, artist, and practitioner of sustainable architecture, Kirsha Kaechele, spoke on the first-hand MONA effect to Australian Traveller in 2018. “It set an example for what can happen and where it can happen and has helped re-contextualise a small town into an interesting place for making art," she said.

 

In the year ending September 2018, Tasmania received 1.3 million visitors. According to Tourism Tasmania, about 27 per cent of visitors said they visited MONA on their trip. It also ranked as the second most visited tourist attraction in the State behind the Salamanca Market.

1. Instagram launching

There is no doubt this social media app has been responsible for one of the greatest changes to the global cultural landscape over the last decade. Impacting numerous industries: from fashion and beauty, to charity, the world of small business. This brings us to travel.

 

It is hard to measure the impact this single app has had on the way audiences trot across the globe. Travel influencers became a term we all had to learn, for better or for worse. The platform jumpstarted careers, providing an outlet for seemingly anonymous human beings to build a personal brand. Far-flung communities could connect with like-minded travellers, cultivating a rise (and rise) of ordinary people hungry for visual travel content.

 

Drone photography, GoPros, Selfie Sticks, vlogging – the ways in which we could document and showcase our travel experiences became an endless stream of opportunity. We could search Geotags for destinations we dreamed of going, browse #hashtags that piqued our interest, or scour the feed of a café to see what was on the menu that morning.

 

Take Australia’s own Hamilton Island for example. Alice Doré, the social media and content editor for the Island, calls the app “word of mouth, but on steroids".

 

“Instagram is integrated into the way many of our guests travel and experience our location. We know how important it is for us to use it as a tool to communicate our destination, but also enable our guests to share their own Hamilton Island stories as a way of amplifying their experience to potential guests."

 

It wasn’t long until destinations began to pre-empt this activity, tailoring their experiences to become more ‘Instagrammable’ with the hope of blowing up, and becoming a full-fledged photographic tourist attraction.

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Quentin Long
Quentin Long is the Co-Founder and Managing Director of Australian Traveller Media. Quentin is a sought-after travel media commentator. He is Australia’s most trusted source for travel news and insights, having held weekly radio segments across the country since 2006, and regularly appearing on Channel 9’s Today and A Current Affair programs from 2010. Don't ask him his favourite travel experience as that's like asking him to choose a favourite child. However he does say that Garma Festival is the one travel experience that changed him the most.
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Your guide to the best accommodation around Australia for every type of traveller

    Dilvin Yasa Dilvin Yasa
    Whether you’re after the perfect family holiday or after something a little more romantic, Accor has the stay for you.

    Nothing sets the tone of your holiday quite like the accommodation you’ve chosen. After all, who can imagine a wellness retreat without an on-site day spa, or a sprawling family resort without a kids’ club (or babysitting service)? The truth is there are as many ways to holiday as there are types of travellers – but happily, there’s accommodation for every type of traveller.

    Fun family holidays

    A successful family holiday requires plenty of space – not to mention essential amenities, like a fully equipped kitchen and laundry, a central location near plenty of activities and attractions, and those all-important beaches. The following properties all fit the bill and were designed with kids in mind.

    1. Peppers Beach Club Port Douglas

    inside room at Peppers Beach Club Port Douglas
    Peppers Beach Club Port Douglas is perfect for a family getaway.

    Will it be a day of snorkelling the Great Barrier Reef, horse riding along the golden sands of Cape Tribulation, or trying your hand at watersports at Four Mile Beach? For those checked in at Peppers Beach Club Port Douglas, the correct answer can only ever be ‘all of the above’ – but only if you can convince the kids to get out of the hotel’s lagoon-style swimming pool.

    Featuring one-, two- and three-bedroom apartments (some with private swim-up pool decks), the hotel is also conveniently located moments from the town centre.

    2. Novotel Sydney on Darling Harbour

    Novotel Sydney On Darling Harbour
    Send the kids to Kid’s club, and head to the restaurant.

    Kids’ club: the two words most parents of little ones long to hear. With Novotel Sydney on Darling Harbour, however, that’s only the beginning. This eco-friendly hotel (which is famous for its spacious rooms) pulls out all the stops, serving up a 10-metre outdoor pool, tennis court and a signature restaurant, The Ternary.

    Located in the heart of Sydney’s vibrant Darling Harbour precinct, the hotel is steps from WILD LIFE Sydney Zoo, SEA LIFE Sydney Aquarium and the Australian National Maritime Museum.

    3. Mantra on Salt Beach Kingscliff

    Mantra On Salt pool
    The Tweed offers the best of both worlds.

    When the kids are screaming ‘Gold Coast theme parks’ but your body needs a little Byron Bay downtime, the answer arrives in the form of Mantra on Salt Beach Kingscliff, an airy resort located in The Tweed. Some of Queensland and New South Wales’s top beaches and attractions are only a short drive away.

    Featuring one- and two-bedroom suites, a tennis court and a lagoon-style pool (plus a children’s wading pool), guests also have the option to rent a bike, book a treatment at the onsite day spa, or organise child-minding for date night.

    Couples getaways

    Remember those candlelit dinners when you first got together? Or what about those long walks along the beach and lazy sleep-ins – complete with room service?

    If you’re still searching your memory, it’s time to hit reboot on romance by booking a hotel geared around good food, good times and more than a little privacy.

    1. Sofitel Melbourne On Collins

    inside room at Sofitel Melbourne
    Soak in the gorgeous view.

    Located in the heart of Melbourne’s shopping and theatre districts, there’s every reason those checking into Sofitel Melbourne On Collins will want to head out and explore. A night in, however, can mean a champagne or signature cocktail (or two) at The Atrium Bar on 35 before an intimate feast at No35, where French gastronomy reaches new heights.

    Top tip? Book the Romance Getaway Package, which includes a bottle of French champagne, breakfast in bed and a leisurely 2pm check out.

    2. Mondrian Gold Coast

    inside a room at The Mondrian
    Enjoy classy surrounds at The Mondrian.

    The Gold Coast suburb of Burleigh has all the ingredients needed for a romantic escape. And the best place to explore it all from is the stunning beachfront lifestyle precinct, Mondrian Gold Coast.

    Stay in one of 208 accommodation options, including studios, suites, homes and houses. Taste your way through the levels of dining options, from authentic Italian and surf-to-plate seafood, and dive into the lively pool club. Or relax with a restorative treatment together at the spa.

    City escapes

    Nabbing a front-row seat to urban life (and momentarily feeling like a local) is as easy as checking into a city hotel and letting the streets around you set the pace for your next holiday.

    Laidback retreats and coastal getaways will always have their place, but here you can step straight into galleries and boutique stores, roll into restaurants and tumble out of bars – all before watching the sun rise across a gleaming skyline.

    A convenient location, of course, is key.

    1. 25hours Hotel The Olympia

    25hours Sydney Atrium
    Book into Sydney’s newest boutique spot.

    Hotels are all too often about retreating from the city they’re located in, but at Sydney’s newest boutique spot, 25hours Hotel Sydney The Olympia, a stay is all about immersing yourself in the area. Channelling the energy and creativity of its Oxford Street location, the hotel’s bold and playful design is a nod to the building’s arthouse beginnings as West’s Olympia Theatre. Guests can choose to stay in either a light and airy Dreamers room or the more dramatic Renegades option.

    This is home to two stand-out bars (one of them on the rooftop) and a cafe serving Lune croissants, as well as The Palomar, a hot dining spot that serves as a love letter to the Mediterranean.

    2. Hyde Melbourne Place

    Hyde Melbourne
    Be steps from Melbourne’s best attractions.

    Some of Melbourne’s finest restaurants might be on Hyde Melbourne Place’s doorstep, but there’s no need for guests to venture out the front door for a bite to remember. The innovative brand’s first Australian offering is not only home to three distinctive venues (including an atmospheric rooftop restaurant), but is also the winner of a Michelin Key 2025.

    Conveniently located in the east end of the city’s CBD within moments of the city’s iconic laneways, accommodation ranges from a soothing General Admission Queen to the spectacular Headliner Suite (many with balconies overlooking the city buzzing below). A high-end fitness space and Peach Pilates streamed straight to your in-room tablet are available too. Our top tip? Call ahead for a Sonna Brightening LED Face Mask and say yes to winding down with a meditative ritual designed to support skin health, clarity and calm.

    Tranquil retreats

    There’s no question 2026 is going to be your year, but it would be foolish to hard-launch this new and improved you without first taking some time to relax, rejuvenate and reflect on how you can find better balance in the year to come.

    It’s time to treat yourself to a wellness getaway that’s designed around peace, natural beauty and more than a few spa treatments.

    1. Pullman Bunker Bay Resort

    Pullman Bunker Bay pool
    Relax into Pullman Bunker Bay Resort.

    Kangaroos at dawn, Margaret River wineries at noon and a long evening of life-affirming massage treatment come the late afternoon; there’s a lot to love about a stay at Pullman Bunker Bay Resort. And that’s without even touching on the resort’s secluded beachfront location.

    Whether you check into a studio villa or a three-bedroom, three-bathroom villa, the views stretching out over the lake or garden will help you hit reset as you ponder the important questions: should you take a drive to nearby Geographe Bay to enjoy the dive of a lifetime, settle in for a long and lazy day in the resort’s heated infinity-edge pool, or make booking after booking at Vie Spa to try its extensive range of massages, facials and treatments?

    The cherry on top? The resort has a complimentary – albeit seasonal – kids’ club, too.

    2. Peppers Cradle Mountain Lodge

    couple in spa at Peppers Cradle Mountain
    Connect with yourself and nature at Peppers Cradle Mountain Lodge.

    Welcome to the ultimate alpine wellness experience, a luxurious lodge nestled in the lush peaks of Tasmania’s World Heritage-listed Cradle Mountain-Lake St Clair National Park, where ‘forest bathing’ takes on a whole new meaning.

    Offering quick and easy access to some of the region’s most iconic walking trails (not to mention a window to our most striking flora and fauna), every cabin and suite at Peppers Cradle Mountain Lodge – some with their own fireplace – is designed to help you exhale.

    Say yes to a wealth of included activities, such as an evening wildlife safari, a guided Crater Lake mountain walk or the Aboriginal Heritage & Bush Tucker tour. Unwind by retreating to the famous Waldheim Alpine Spa, where treatment rooms overlook rugged mountains and ancient forests.

    Wellness has never looked – or felt – so luxurious.

    Learn more and plan your next escape at All.com.