The 10 biggest things to happen in Australian travel this decade

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And like that, the second decade of the 21st century is done and dusted.

It feels like the last 10 years have been a lightspeed jump through hyperspace, as we moved from 2010 to 2020. To commemorate the occasion, we started compiling the major travel milestones from the last decade. Just like that, it all came rushing back to us. The high highs, and the low lows.

 

But when you have access to all this information, the question arises: what do you do with it? Well, in true Australian Traveller fashion, we thought we’d write it all down. But then a new question arose: do we rank them? Many went to pieces at the thought of having to dutifully complete such a task, the pressure of recognising each one’s significance a little too tough to bear.

 

And so the task fell to co-founder and Managing Director, Quentin Long.

 

What he found, however, was that no good list comes without some valiant competitors. So first, here are a few honourable mentions outside our official top 10:

 

-The formation of the Luxury Lodges of Australia (2010)
-Qualia recognised as the best resort in the world (2012)
-The closing of Hyams beach thanks to booming popularity (2019)
-Tourism Australia’s iconic Dundee 3 campaign/stunt (2018)
Jackalope opening and the rise of the high-end winery stay (2017)
-Aussie dollar hits new record high, breaks through 110 US cents (2011)

 

Now without any further adieu, behold Australian Travellers ranking of the biggest things to happen in travel over the past 10 years.

10. The Commonwealth Games

It was called ‘a flop’, ‘a coastal eyesore’, a catastrophic killer for small businesses. But the statistics on the Gold Coast 2018 Commonwealth Games paint a very different picture. In 2010 the Queensland Premier announced the Government’s intention to bid for the 2018 Commonwealth Games, competing against Hambantota, in Sri Lanka.

 

On November 12, 2011, the vote was cast and the Gold Coast was named host of the 21st Commonwealth Games.

 

When the day arrived, more than 6600 athletes and officials from 71 Commonwealth nations and territories took to the mighty GC for 11 days of competition from April 4 to 15, 2018.

 

Over 1.2 million tickets were sold to more than 550 events, alongside more than 1 million free attendances. The event celebrated the largest para-sport program in the Commonwealth Games’ history, a ground-breaking Reconciliation Action Plan and an equal number of medals for both women and men – a first for the Games.

 

The Commonwealth Games also provided a $2.5 billion economic boost to Queensland, including a $1.8 billion boost to the Gold Coast, supporting tens of thousands of jobs along the way. It was also the largest multi-sport spectacle event held in Australia this decade, and the first in a regional city.

9. Canberra’s Renaissance

Australia’s capital city grew up in the last decade. In 2018, it took out the No. 3 spot on the Lonely Planet’s list of must-see cities, and in 2019 Canberra recorded a 7.1 per cent rise in international visits – three times higher than the average across other states and territories. How did they do it?

 

Could it have been the allure of housing affordability? Or perhaps the humble milkshake is to blame. In 2016, Griffith cafe Patissez concocted, created and coined the ‘Freakshake’ – a dessert-drink hybrid that took the social media world by storm. Media outlets from the US and UK reported on the phenomenon, causing the trend to trickle across venues around the globe.

 

Speaking to the ABC in 2015, Visit Canberra director Ian Hill said the “freakshake phenomenon" encouraged people to think differently about the ACT.

 

“It’s showing another side of Canberra, it’s entrepreneurial and so many people are being creative and doing great things in the food and wine scene."

 

An accommodation boom also didn’t hurt, initiated by the opening of Hotel Hotel in 2014. The design-led space was the result of an intense collaboration between more than 50 designers, architects and artists. Described by Australian Traveller as “more avant-garde than old-guard, Hotel Hotel is a breath of original air in a gorgeous piece of architecture". While the property was bought and rebranded by the Ovolo Group in January 2018, the legacy of the property remains.

 

Increased foot traffic led to the demand for new, trendier hangouts. Suburbs like Fyshwick, Red Hill, Dickson and Braddon became capitals of cool, helping the territory gain 6.8 domestic visitors for every resident. By contrast, the average across the states and territories is about 4.5. They also opened a light-rail earlier in 2019, with plenty of proposed residential and commercial developments to follow.

 

Whatever the reason, the past decade truly was a perfect storm for Canberra.

8. Tasting Australia

In the 1980s, Adelaide’s food scene became a zeitgeist for the decade. Thanks to cuisine masters and future household names, Cheong Liew, Maggie Beer and Phillip Searle, Australia’s southern capital was pumping with culinary energy and innovation. Tasting Australia launched in 1997 in an attempt to harness this ingenuity.

 

In its early days, the event was media-focussed but it took on a new direction in 2014 and opened up to the public under Events South Australia – the SA Government’s major events arm. Under the leadership of chef and TV personality Simon Bryant, wine expert Paul Henry and Australian food icon Maggie Beer, Tasting Australia put the State’s food scene in the spotlight.

 

Australia’s best beverages and inimitable eating and drinking experiences are all on the menu at Tasting Australia today. Visitors can explore more than 140 events across 12 regions and more than 70 Michelin-starred and award-winning chefs and beverage champions.

 

With eyes back on the State’s culinary offerings. The accolades followed. For the first time in two decades, Adelaide took the title of Gourmet Traveller’s Restaurant of the Year, which was awarded to Orana. The Australian’s Hottest Chef title also went to the restaurant’s executive chef, Jock Zonfrillo.

 

While it’s hard to draw a parallel between one single food festival and the explosion of a culinary scene, it would be remiss not to acknowledge the impact a platform of this scale can have.

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7. Field Of Light

It’s hard to put a finger on what makes internationally acclaimed artist Bruce Munro’s Field Of Light so impactful. When Munroe first came to Uluru in 1992, he felt an overwhelming connection to the energy, heat and brightness of Central Australia’s beating heart.

 

“I’d made all these notations in my diaries and sketchbooks," he told Australian Traveller earlier this year. “When I was about 40 I worked out I could create art about these experiences. I’ve been doing that ever since."

 

In 2016, Munro returned to the very place that inspired him, creating the first Field of Light installation for Voyagers at Ayers Rock Resort.

 

Overwhelming in size, covering more than seven football fields, it invites immersion in its fantasy garden of 50,000 spindles of light, the stems breathing and swaying through a sympathetic desert spectrum of ochre, deep violet, blue and white.

 

“[Uluru] speaks very clearly to you," he says. “I’m extremely happy just being there, seeing that massive rock. It’s an ageless piece of sculpture. It’s magic.

 

Since then, according to Tourism Northern Territory, Field Of Light has attracted more than 450,000 people and boosted flights to the region by 15 per cent.

6. Halcyon House opening

The Euro-flavoured Halcyon House, Cabarita Beach, is a hotel like few others.

 

Originally built as the Cabarita Hideaway Motel, sisters Elisha and Siobhan Bickle purchased the old-school surf property in 2011 with the dream of turning it into a refuge to house their families on holiday. But it wasn’t long until it grew into a vision of a beachside escape that could be shared with guests.

 

“Our vision was to create something that was completely different to what was being offered in Australia, a boutique hotel with a low-key Australian feel," says Elisha.

 

After two years of planning and 15 months of construction, Halcyon House opened its beautiful doors in 2015. Led by Sydney-based architect Virginia Kerridge, the property’s 21 boutique rooms were each designed by Brisbane interior designer Anna Spiro.

 

In the five years since, Halcyon has opened its hatted, award-winning restaurant Paper Daisy, as well as a day spa, and received an extensive array of accolades.

5. The Uluru climbing closure

Climbing the monolith has been a tourist attraction since a chain was installed on Uluru’s steep western face in 1964. But doing so was discouraged by the Anangu people who have long urged visitors to refrain from the activity due to cultural ¬and safety reasons. So far, 35 people have died attempting the feat, and many others have been injured.

 

On Wednesday, November 1, 2017, in consultation with the tourism industry, Uluru-Kata Tjuta National Park made the landmark decision to close the climb on October 26, 2019 based on three preconditions: it was unanimously satisfied adequate new visitor experiences have been successfully established, the proportion of visitors climbing had fallen below 20 per cent, and cultural and natural experiences on offer remained critical factors luring visitors to the park.

 

Earlier this year, Anangu artist Malya Teamay – whose artwork appears on the entry ticket to Uluru-Kata Tjuta National Park – said he has never liked seeing people run the risk of injury or worse by attempting to scale Uluru. “Anangu are very sad whenever anybody gets hurt or dies on the climb," he says. “It’s better if they take a photo."

On October 26, 2019, almost 34 years to the day since the site was handed back to the traditional Anangu owners, the climbing ban came into effect. It was a mighty step towards reconciliation with our First Nations people.

4. QANTAS

It’s been a massive decade for Australia’s biggest airline. A quick Google search for Qantas’ biggest news story will glean a mixed bag of results; it’s almost hard to pick a favourite story.

 

The company began the decade on a high, announcing that in Partnership with Tourism Australia, it would fly the entire audience of The Oprah Winfrey Show to Australia in December 2010. Buzz was generated; good times were had.

 

Then came 2011 and Qantas made the landmark decision to ground its entire fleet in response to the union’s industrial action. Disputes initially began in late 2010, when the airline commenced bargaining for new enterprise agreements. Following a few highly publicised disputes, and an application by the Federal Minister for Workplace Relations, Fair Work Australia terminated the industrial action, which came into effect on October 31, 2011.

 

In 2014, Qantas brought Modern Family to Australia to film a special episode, before making greener plans a little closer to home. In an effort to expand the airline’s commitment to a more sustainable aviation industry, it announced it will reach “net-zero carbon emissions by 2050". Through doubling the number of flights being offset, capping net emissions from 2020 onwards, and investing $50 million over 10 years, The Qantas Group spent the decade aligning itself with a more environmentally friendly future.

 

The biggest development came in 2019 when Project Sunrise saw the execution of three ultra-long test flights with aircrafts flying non-stop from Australia’s eastern capitals to London and New York. Qantas also became the first airline to launch non-stop flights to Britain when its Perth-London route took off in March 2018.

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3. The rise and rise of Indigenous tourism

With a history predating at least 50,000 years, Indigenous Australians are the world’s oldest living culture. However, because they comprise only about 3 per cent of Australia’s total population, many people have little or no interaction with our First Nations people.

 

One way in which we fostered reconciliation this decade was through Indigenous tourism endeavours. Not only does this encourage Aboriginal and Torres Strait Islanders to showcase their cultural knowledge and history, but it also gives them a certain degree of autonomy and financial independence by facilitating their own employment narrative.

 

According to the Department of Foreign Affairs and Trade, the number of Indigenous tourism visitors has surged by an average of nine per cent per year since 2013. In 2013, 679,000 visitors participated in an Indigenous tourism activity; last year the number spiked to 963,000.

 

Many Indigenous Australians have identified these opportunities in the tourism industry and created Indigenous-focused businesses that are thriving.

 

The Wukalina Walk that opened in 2018 is a great example: the State’s first Indigenous-owned and operated tourism venture takes guests for a guided hike along the Bay of Fires, a region rich in Aboriginal heritage.

 

As writer Jocelyn Pride wrote in an article for Australian Traveller last year: “Even though the Wukalina Walk is a four-day hike amid the ridiculously spectacular north-east region of Tasmania, it’s also an awakening. A cultural celebration. A journey of discovery."

 

One of Australia’s largest tourism operators, Experience Co, also invested in Indigenous tourism this decade with the launch of Dreamtime Dive & Snorkel. This unique, educational and commemorative Great Barrier Reef experience allows visitors to appreciate the world’s largest coral reef system through the world’s oldest surviving culture.

 

The opening of Lirrwi Tourism in Arnhem Land was also significant. Founded in 2010, this body aims to develop, support and promote Yolnu tourism in one of Australia’s great untouched wilderness areas.

 

Timmy ‘Djawa’ Burarrwanga, of Bawaka homeland, was a driving force for the initiative, and Lirrwi owes its existence largely to his determination and vision: to create a new economy for Yolŋu people in Arnhem Land through tourism opportunities, bringing Aboriginal and non-Aboriginal people together to share Yolŋu culture.

2. The MONA effect

It’s hard to remember Hobart minus MONA. Like the Guggenheim in Balboa, the MONA effect was a lightning rod, catapulting a small city to the forefront of the country’s arts and cultural scene. Noted for its central themes of sex and death, there has been innumerable reasons to scribble MONA onto your bucket list this decade.

 

Opening on January 21, 2011, MONA has become the largest privately funded museum in the Southern Hemisphere, housing ancient, modern and contemporary art from Tasmanian millionaire David Walsh’s collection. Described by Walsh as a “subversive adult Disneyland", the space also plays host to a winery, brewery, restaurants and hotel. Visitors also flock to the annual Mona Foma, which has relocated to Launceston, and Dark MOFO music and arts festivals, which showcase large-scale public art and live performances.

 

David Walsh’s wife and American contemporary art curator, artist, and practitioner of sustainable architecture, Kirsha Kaechele, spoke on the first-hand MONA effect to Australian Traveller in 2018. “It set an example for what can happen and where it can happen and has helped re-contextualise a small town into an interesting place for making art," she said.

 

In the year ending September 2018, Tasmania received 1.3 million visitors. According to Tourism Tasmania, about 27 per cent of visitors said they visited MONA on their trip. It also ranked as the second most visited tourist attraction in the State behind the Salamanca Market.

1. Instagram launching

There is no doubt this social media app has been responsible for one of the greatest changes to the global cultural landscape over the last decade. Impacting numerous industries: from fashion and beauty, to charity, the world of small business. This brings us to travel.

 

It is hard to measure the impact this single app has had on the way audiences trot across the globe. Travel influencers became a term we all had to learn, for better or for worse. The platform jumpstarted careers, providing an outlet for seemingly anonymous human beings to build a personal brand. Far-flung communities could connect with like-minded travellers, cultivating a rise (and rise) of ordinary people hungry for visual travel content.

 

Drone photography, GoPros, Selfie Sticks, vlogging – the ways in which we could document and showcase our travel experiences became an endless stream of opportunity. We could search Geotags for destinations we dreamed of going, browse #hashtags that piqued our interest, or scour the feed of a café to see what was on the menu that morning.

 

Take Australia’s own Hamilton Island for example. Alice Doré, the social media and content editor for the Island, calls the app “word of mouth, but on steroids".

 

“Instagram is integrated into the way many of our guests travel and experience our location. We know how important it is for us to use it as a tool to communicate our destination, but also enable our guests to share their own Hamilton Island stories as a way of amplifying their experience to potential guests."

 

It wasn’t long until destinations began to pre-empt this activity, tailoring their experiences to become more ‘Instagrammable’ with the hope of blowing up, and becoming a full-fledged photographic tourist attraction.

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Quentin Long
Quentin Long is the Co-Founder and Managing Director of Australian Traveller Media. Quentin is a sought-after travel media commentator. He is Australia’s most trusted source for travel news and insights, having held weekly radio segments across the country since 2006, and regularly appearing on Channel 9’s Today and A Current Affair programs from 2010. Don't ask him his favourite travel experience as that's like asking him to choose a favourite child. However he does say that Garma Festival is the one travel experience that changed him the most.
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The Macedon Ranges is Victoria’s best-kept food and wine secret

    Emily McAuliffe Emily McAuliffe
    Located just an hour north-west of Melbourne, the largely undiscovered Macedon Ranges quietly pours some of Australia’s finest cool-climate wines and serves up some of Victoria’s best food.

    Mention the Macedon Ranges and most people will think of day spas and mineral springs around Daylesford, cosy weekends away in the countryside or the famous Hanging Rock (of enigmatic picnic fame). Or they won’t have heard of the Macedon Ranges at all.

    But this cool-climate destination has been inconspicuously building a profile as a high-quality food and wine region and is beginning to draw serious attention from oenophiles and epicureans alike.

    The rise of Macedon Ranges wine

    liquid gold barrels at Kyneton Ridge Estate Winery
    Barrels of liquid gold at Kyneton Ridge Estate Winery. (Image: Chloe Smith Photography)

    With elevations ranging from 300 to 800 metres, Macedon Ranges vineyards are among the highest in the country. This altitude, combined with significant day/night temperature swings, makes for a slow ripening season, in turn nurturing wines that embody elegance and structure. Think crisp chardonnays, subtle yet complex pinot noirs and delicate sparkling wines, along with niche varietals, such as gamay and nebbiolo.

    Despite the region’s natural advantages – which vary from estate to estate, as each site embodies unique terroir depending on its position in relation to the Great Dividing Range, soil make-up and altitude – the Macedon Ranges has remained something of an insider’s secret. Unlike Victoria’s Yarra Valley or Mornington Peninsula, you won’t find large tour buses here and there’s no mass marketing drawing crowds.

    Many of the 40-odd wineries are family-run operations with modest yields, meaning the wineries maintain a personal touch (if you visit a cellar door, you’ll likely chat to the owner or winemaker themselves) and a tight sales circle that often doesn’t go far beyond said cellar door. And that’s part of the charm.

    Though wines from the Macedon Ranges are just starting to gain more widespread recognition in Australia, the first vines were planted in the 1860s, with a handful of operators then setting up business in the 1970s and ’80s. The industry surged again in the 1990s and early 2000s with the entry of wineries, such as Mount Towrong, which has an Italian slant in both its wine and food offering, and Curly Flat, now one of the largest estates.

    Meet the new generation of local winemakers

    the Clydesdale barn at Paramoor.
    The Clydesdale barn at Paramoor. (Image: Chloe Smith Photography)

    Then, within the last 15 years, a new crop of vignerons like Andrew Wood at Kyneton Ridge Estate, whose vineyard in 2024 was the first in the Macedon Ranges to be certified by Sustainable Winegrowing Australia; Geoff Plahn and Samantha Reid at Paramoor, who have an impressive cellar door with a roaring fire and studded leather couches in an old Clydesdale barn; and Ollie Rapson and Renata Morello at Lyons Will, who rapidly expanded a small vineyard to focus on top-shelf riesling, gamay, pinot noir and chardonnay, have taken ownership of local estates.

    Going back to the early days, Llew Knight’s family was one of the pioneers of the 1970s, replacing sheep with vines at Granite Hills when the wool industry dwindled. Knight is proud of the fact that all their wines are made with grapes from their estate, including a light, peppery shiraz (some Macedon wineries purchase fruit from nearby warmer areas, such as Heathcote, particularly to make shiraz) and a European-style grüner veltliner. And, as many other wineries in the region do, he relies on natural acid for balance, rather than an additive, which is often required in warmer regions. “It’s all about understanding and respecting your climate to get the best out of your wines,” he says.

    farm animals atKyneton Ridge Estate
    Curious residents at Kyneton Ridge Estate. (Image: Chloe Smith Photography)

    Throughout the Macedon Ranges, there’s a growing focus on sustainability and natural and low-intervention wines, with producers, such as Brian Martin at Hunter Gatherer making waves in regenerative viticulture. Martin previously worked in senior roles at Australia’s largest sparkling winemaking facility, and now applies that expertise and his own nous to natural, hands‑off, wild-fermented wines, including pét‑nat, riesling and pinot noir. “Wild fermentation brings more complexity,” he says. “Instead of introducing one species of yeast, you can have thousands and they add different characteristics to the wine.”

    the vineyard at Kyneton Ridge Estate Winery
    The estate’s vineyard, where cool-climate grapes are grown. (Image: Chloe Smith Photography)

    Most producers also focus on nurturing their grapes in-field and prune and pick by hand, thus avoiding the introduction of impurities and the need to meddle too much in the winery. “The better the quality of the fruit, the less you have to interfere with the natural winemaking process,” says Wood.

    Given the small yields, there’s also little room for error, meaning producers place immense focus on quality. “You’re never going to compete in the middle [in a small region] – you’ve got to aim for the top,” says Curly Flat owner Jeni Kolkka. “Big wineries try to do things as fast as possible, but we’re in no rush,” adds Troy Walsh, owner and winemaker at Attwoods. “We don’t use commercial yeasts; everything is hand-harvested and everything is bottled here, so we bottle only when we’re ready, not when a big truck arrives.” That’s why, when you do see a Macedon Ranges product on a restaurant wine list, it’s usually towards the pointy end.

    Come for the wine, stay for the food

    pouring sauce onto a dish at Lake HouseDaylesford
    Dining at Lake House Daylesford is a treat. (Image: Chloe Smith Photography)

    If wine is the quiet achiever of the Macedon Ranges, then food is its not-so-secret weapon. In fact, the area has more hatted restaurants than any other region in Victoria. A pioneer of the area’s gourmet food movement is region cheerleader Alla Wolf-Tasker, culinary icon and founder of Daylesford’s Lake House.

    For more than three decades, Wolf-Tasker has championed local producers and helped define what regional fine dining can look like in Australia. Her influence is palpable, not just in the two-hatted Lake House kitchen, but in the broader ethos of the region’s dining scene, as a wave of high-quality restaurants have followed her lead to become true destination diners.

    the Midnight Starling restaurant in Kyneton Ridge Estate Winery
    The hatted Midnight Starling restaurant is located in Kyneton. (Image: Chloe Smith Photography)

    It’s easy to eat well, whether at other hatted restaurants, such as Midnight Starling in the quaint town of Kyneton, or at the wineries themselves, like Le Bouchon at Attwoods, where Walsh is inspired by his time working in France in both his food offering and winemaking.

    The beauty of dining and wine touring in the Macedon Ranges is that it feels intimate and unhurried. You’re likely to meet the winemaker, hear about the trials of the latest vintage firsthand, and taste wines that never make it to city shelves. And that’s worth getting out of the city for – even if it is just an hour down the road.

    dishes on the menu at Midnight Starling
    Delicate dishes on the menu at Midnight Starling. (Image: Chloe Smith Photography)

    A traveller’s checklist

    Staying there

    the accommodation at Cleveland Estate, Macedon Ranges
    Stay at the Cleveland Estate. (Image: Chloe Smith Photography)

    Soak up vineyard views from Cleveland Estate near Lancefield, embrace retro charm at Kyneton Springs Motel or indulge in lakeside luxury at the Lake House.

    Eating there

    Enjoy a four-course menu at the one-hatted Surly Goat in Hepburn Springs, Japanese-inspired fare at Kuzu in Woodend or unpretentious fine dining at Mount Monument, which also has a sculpture park.

    Drinking there

    wine tasting at PassingClouds Winery, Macedon Ranges
    A tasting at Passing Clouds Winery. (Image: Chloe Smith Photography)

    Settle in for a tasting at Boomtown in Castlemaine, sample local drops at the cosy Woodend Cellar & Bar or wine-hop around the many cellar doors, such as Passing Clouds.

    the Boomtown Winery and Cellar Bar signage
    Boomtown Winery and Cellar Bar. (Image: Chloe Smith Photography)

    Playing there

    a scenic river in Castlemaine
    Idyllic scenes at Castlemaine. (Image: Chloe Smith Photography)

    Wander through the seasonal splendour of Forest Glade Gardens, hike to the summit of Hanging Rock, or stroll around the tranquil Sanatorium Lake.

    purple flowers hanging from a tree
    Purple flowers hanging from a tree. (Image: Chloe Smith Photography)