Australia’s top 10 towns for 2025 revealed

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From sun-drenched beaches to heritage gems, these winners highlight Australia’s must-visit towns for the year ahead.

Each year, Wotif gathers intel from travel-savvy Aussies to spotlight trending towns on the rise. The 2025 winners have been revealed, with a NSW coastal destination taking the top spot and dethroning Bendigo, which reigned in 2024, while Albury held the crown in 2023. If you’re looking for your next adventure, start here.

1. Port Stephens, NSW

Windy sunset from Winda Woppa Reserve, overlooking Wind Woppa Lagoon and views to Mt Tomaree, Stephens Peak and Shoal Bay.
Port Stephens is Australia’s top town for 2025. (Image: Getty Images/lovleah)

Deservedly taking out the top spot, Port Stephens is famous for dolphin and whale watching, pristine beaches, towering sand dunes and its relaxed coastal lifestyle. Whether you’re tackling the Tomaree Head Summit Walk or dining on fresh seafood in Nelson Bay, there’s something for everyone in this dreamy destination. With not one, but three NSW towns on the list this year, Destination NSW Acting CEO Karen Jones says this recognition reinforces NSW’s position as a must-visit destination: “With three NSW towns – Port Stephens, Kingscliff, and Yamba – securing spots in Wotif’s top 10, more than any other state, it highlights the unrivalled diversity of experiences across regional NSW. From Kingscliff’s boutique coastal charm to Yamba’s laidback surf culture, our state offers a unique blend of experiences that resonate with visitors year after year."

2. Cairns, Qld

Golden hour over the ferris wheel, treetops, lagoon and hilly backdrop of the esplanade at Cairns - Coral Sea, Cairns; Far North Queensland, Australia
Cairns is a tropical playground packed with adventure. (Image: Getty Images/Jina Ihm)

A gateway to the Great Barrier Reef and the Daintree Rainforest, Cairns is a tropical playground packed with adventure. Whether you’re snorkelling among vibrant marine life, chasing waterfalls in the Atherton Tablelands or exploring the nearby Palm Cove, there’s no shortage of experiences to tick off your bucket list. Plus, with its thriving food scene and vibrant markets, Cairns is the heart of Tropical North Queensland.

3. Mandurah, WA

Santi Ikto by Thomas Dambo Giants of Mandurah
The Giants of Mandurah are a huge drawcard.

Just an hour south of Perth in south west WA, Mandurah is a dream location for boating, fishing and wildlife spotting. From exploring its Venetian-style canals to hopping on a dolphin cruise, Mandurah is all about getting out on the water. It’s also home to the renowned Giants of Mandurah, where visitors can see five striking large-scale art pieces by Danish recycle artist Thomas Dambo.

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4. Denmark, WA

Elephant Rocks in Denmark WA
Visit Elephant Rocks in Denmark. (Image: Tourism Western Australia)

If you’re after breathtaking coastal scenery, boutique wineries and lush national parks, Denmark should be high on your list. This charming town is known for Elephant Rocks and Greens Pool, where turquoise waters meet dramatic rock formations. The region’s cool-climate wines and farm-fresh produce add to its appeal, making it a top pick for foodies and nature lovers alike.

5. Beechworth, Vic

Beechworth building in Victoria
Beechworth is one of Victoria’s most charming towns.

Steeped in gold rush history, Beechworth is one of Victoria’s most charming towns, filled with well-preserved heritage buildings and boutique shopping. But it’s not all about history – the town’s vibrant food scene, including the legendary Beechworth Bakery, is just as enticing.

6. Port Campbell, Vic

Ocean Rock Formation And Cliffs On Beach Against Sky In Great Ocean Road Australia
The Twelve Apostles are a sight to behold. (Image: Getty Images/EyeEm Mobile GmbH)

Home to the Twelve Apostles, Port Campbell is an essential stop along the Great Ocean Road. This small coastal town offers jaw-dropping views, rugged cliffs and iconic natural landmarks like the Loch Ard Gorge and London Arch. It’s also a great base for exploring the surrounding national parks and scenic lookouts.

7. Murray Bridge, SA

Monarto Safari Park
Monarto Safari Park is breathing life into Murray Bridge.

Sitting along the mighty Murray River, this South Australian town is all about waterfront relaxation and outdoor adventure. Home to the newly announced Monarto Safari Park, opening in May, Murray Bridge is about to be the 2025 destination.

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8. Kingscliff, NSW

Kingscliff beach
Kingscliff is in NSW’s Tweed region.

Nestled on NSW’s Tweed Coast, Kingscliff is a laid-back beach town with an impressive food and wellness scene. The town is known for its white sandy beaches, top-notch surf breaks and fresh local produce – including the famous Tropical Fruit World.

9. Yamba, NSW

Horizontal high angle landscape photo of popular travel destination, Main Beach, Yamba, with people swimming, breaking waves, Pandanus palm trees, coastal scrub forest and Norfolk Pine trees growing on the grass areas above the beach.
Yamba is the go-to place to be in summer. (Image: Getty Images/lynnebeclu)

Yamba is a seaside escape known for its stunning beaches, coastal vibes and incredible seafood. It’s the kind of place where one visit turns into many.

10. Mackay, Qld

Aerial drone image at sunrise over Cape Hillsborough with blue water and green rainforest and nice morning warm sunlight
Base yourself in Mackay as you visit Cape Hillsborough. (Image: Getty Images/Sell Online Marketing)

Mackay is an underrated Queensland gem. It’s the perfect base for exploring the Whitsundays and Eungella National Park (home to wild platypuses). If you’re looking for an off-the-beaten-path Queensland adventure, Mackay delivers.

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Emily Murphy
Emily Murphy is Australian Traveller's Email & Social Editor, and in her 4+ years at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? South Australia and The Kimberley.
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Luxury escapes to Sydney and Melbourne that money can’t buy

    Kate Bettes Kate Bettes
    From VIP stadium suites to harbour view upgrades, these are the experiences your travel points were made for.

    They say the best things in life are free. We say experiences earned with travel points are a pretty strong contender. But judging by exclusive money-can’t-buy experiences available through ALL Accor, we’re not even sure that’s true.

    Designed for travellers who know how to make every journey count, ALL Accor members receive up to 10 per cent off at more than 4500 hotels worldwide. You’ll also earn points on hotel stays, dining, partner airlines, car rentals, online shopping and more – and then turn those points into experiences that go far beyond a free night’s stay.

    Here’s how to turn your points into the ultimate weekend.

    Sydney

    Day one

    The view from Acapulco El Vista overlooking Sydney Harbour, one of the many experiences you can enjoy on ALL accor luxury city escapes.
    Unlock exclusive experiences with ALL Accor.

    Check into Pullman Quay Grand Sydney Harbour and one of the world’s great harbour views. Framed by the Royal Botanic Garden, Harbour Bridge and the Opera House, the hotel’s 216 apartment-style suites place you squarely in Sydney’s spiritual heart.

    As the setting sun turns the Opera House sails soft shades of orange and pink, settle in at onsite restaurant Acapulco El Vista for a sundowner. Inspired by the golden age of 1950s Acapulco, the rooftop bar channels old Hollywood glamour, while the Mexican spirit runs through the drinks list like a strong shot of tequila. Fortify yourself for the night with Acapulco’s porchetta Cubano sandwich.

    Next up, head to the Eastern Pontoon and skip the ordinary by boarding a water taxi. Cruise across Sydney Harbour and up the Parramatta River to Sydney Olympic Park.

    Accor Stadium
    Enjoy a VIP experience at Accor Stadium.

    The VIP experience continues in Accor Stadium, with suites reserved exclusively for ALL Accor members. Whether you’re there to see your favourite pop star –like Robbie Williams, BTS or Harry Styles – or you’ve snagged tickets to the NRL Grand Final, you’ll enjoy a fully catered experience from one of the best seats in the house.

    Day two

    Friends exploring the Art Gallery of New South Wales in Sydney – one of the many experiences you can enjoy on ALL Accor luxury city escapes.
    Explore Sydney’s arts and history. (Image: Destination NSW)

    Do as Sydneysiders do and start the day with a swim: this one just happens to overlook Circular Quay from the hotel’s Recreation Deck. Or save your energy for exploring the Royal Botanic Garden and the Art Gallery of New South Wales next door. Later, wander the cobbled laneways of The Rocks, stopping in heritage pubs and sandstone shops.

    Be back in time for a late lunch at Flaminia, located within Pullman Quay Grand. Inspired by the great port cities of Italy, the restaurant celebrates the country’s coastal cuisines, from Cagliari’s spaghetti alla bottarga with spanner crab and lemon myrtle to warm Venetian ricotta fritters with orange mascarpone. All served with a side of Sydney Harbour views. Accor Plus Explorer members receive 15 per cent off the à la carte menu. Molto bene, indeed.

    Melbourne

    Day one

    The charming Tudor-style cottages at Fitzroy Gardens, one of Melbourne's most picturesque attractions.
    Stay opposite the leafy Fitzroy Gardens. (Image: Visit Victoria)

    Start your weekend the same way you’ll finish it: enjoying your exclusive ALL Accor benefits. This time, it might begin with a complimentary welcome drink when you check in at the five-star Pullman East Melbourne. Perfectly positioned in East Melbourne, the hotel sits directly opposite the elms and red gums of Fitzroy Gardens and is a mere 10-minute stroll from the legendary Melbourne Cricket Ground (MCG), Rod Laver Arena and Melbourne Olympic Park.

    After dropping your bags in one of the 419 stylish rooms, head down to The Cliveden Bar & Dining for an early dinner. The Mediterranean-inspired kitchen prides itself on sourcing premium Victorian produce, so don’t miss locally driven dishes like the Aylesbury aged duck ragù with pappardelle and macadamia or the butter-braised Lakes Entrance monkfish.

    Next, head over to the MCG – lit up like the world’s most enthusiastic Christmas tree – to catch an electrifying session of Aussie Rules football or cricket. If you time your visit right, you might even score seats to the AFL Grand Final. For the ultimate sports enthusiast, the daily guided stadium tours are a rip-roaring crowd-pleaser.

    No matter what’s on your hit list, you can secure tickets and experiences through ALL Accor’s Limitless Experiences using your points.

    Day two

    Friends enjoying a hearty breakfast together at The Cliveden Buffet Breakfast before a day of exploring Melbourne.
    Fuel up before another day in Melbourne. (Image: Tourism Australia)

    The next morning, use the raw throat you earned from screaming along at the MCG to whisper your coffee order at The Cliveden Buffet Breakfast. Here, you can replenish your strength with Victoria’s most-loved morning staples, featuring rich Gippsland Dairy milk and artisanal La Madre Bakery sourdough. If the Melbourne bug has truly bitten, venture out into the city streets to immerse yourself in its cult coffee culture.

    After checking out, make your way to Higher Ground. Built inside a 19th-century power station, this popular brunch spot is all about the drama, from its multi-tiered architecture to its high-concept menu, with bites like prawn toast benedict and chilli scrambled eggs with smoked yoghurt and banana pepper.

    A coffee shot or two not enough to feed your addiction? The Victorian capital never judges. Take a break from vintage shopping to visit a pioneer of the city’s high-concept coffee culture: ST. ALi Canteen – Collins Street will give you your fix, plus a mac and cheese jaffle seasoned with Vegemite salt if that’s your fancy.

    Alternatively, hold out for an Asian-Australian lunch of caramelised pork belly with pineapple or baked scallops in a salted black bean sauce at Miss Mi at the Mövenpick Hotel Melbourne On Spencer.

    Book your next perfect escape at ALL.com.