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Revealed: This coastal Qld town is one of the most welcoming on Earth

Credit: Mark Fitz

Kassia Byrnes Kassia Byrnes
Australians pride themselves on being an easy-going bunch. But there are some places where the locals just welcome you with open arms.

It’s hard to be grumpy when the sun is shining and the soporific sound of waves can lull you into a snooze at any time of day – it’s why so many family holidays or solo getaways involve the beach. So it shouldn’t be a shock, then, that a coastal Queensland town has made Booking.com’s 14th annual Traveller Review Awards, coming in the top 10 Most Welcoming Towns/Cities list.

And the Most Welcoming Town is…

welcoming towns booking.com
It’s hard not to be friendly with views like this. (Credit: Mark Fitz)

Decided by more than 370 million verified reviews from travellers globally, the awards celebrate the partners who consistently deliver standout hospitality. Most Welcoming Places on Earth categories highlight destinations where the guest experience feels personal, authentic and genuine. And those millions of reviewers place Noosa Heads in the Top 10 Most Welcoming Cities on Earth.

We’ll admit, it’s a little confusing, considering Noosa Heads is generally considered a town. But it has the big punch of a city and sits on the Top 10 list with the likes of Montepulciano in Italy and Takayama in Japan – so we know it deserves its place.

“Being named one of the World’s 10 Most Welcoming Towns is a proud moment for Noosa and a reflection of the values we hold as a community," said Tourism Noosa CEO, Sharon Raguse.

“Noosa has long been known for its openness, warmth and respect for visitors, and this recognition acknowledges the effort our industry makes to ensure every guest feels welcome, valued and connected to place. It’s a meaningful endorsement of a destination that leads with care, community and a genuine love of hosting people from around the world."

Alongside the Most Welcoming Cities on Earth list came the announcement of this year’s Most Welcoming Places in Australia. Margaret River Town in Western Australia made the top 10, as did Daylesford in Victoria and St Helens in Tasmania.

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What we love about Noosa Heads

welcoming towns booking.com
Kayak the Noosa Everglades. (Credit: Krista Eppelstun)

What’s not to love about Noosa Heads? We’ve already ticked off the unbeatable hospitality of locals, and there are plenty more reasons. Hikers and nature lovers can explore the beauty of Noosa National Park, offering coastal trails, pristine beaches, and littoral rainforest, while kayakers will love the famous Noosa Everglades. Of course, if you prefer your beach days and nature immersions without the walk, there are plenty of places around town for you as well. Arrive between June and November, and you’ll likely spot the yearly migration of humpback whales as they make their way along the coast.

Those looking to unwind will find a range of bathhouses and spas that will have them forgetting they were ever stressed in the first place. While foodies can dine their way through the many restaurants and cafes that make the Noosa Heads food scene so memorable.

The full list of winners

Noosa Park Little Cove welcoming towns booking.com
Noosa Heads has been named one of the Most Welcoming Towns in the World. (Credit: Mark Fitz)

2026’s Most Welcoming Cities on Earth:

  • Noosa Heads, Australia
  • Montepulciano, Italy
  • Magong, Taiwan
  • San Martín de los Andes, Argentina
  • Harrogate, United Kingdom
  • Fredericksburg, Texas, United States
  • Pirenópolis, Brazil
  • Swakopmund, Namibia
  • Takayama, Japan
  • Klaipeda, Lithuania

2026’s Most Welcoming Cities in Australia:

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Kassia Byrnes
Kassia Byrnes is the Native Content Editor for Australian Traveller and International Traveller. She's come a long way since writing in her diary about family trips to Grandma's. After graduating a BA of Communication from University of Technology Sydney, she has been writing about her travels (and more) professionally for over 10 years for titles like AWOL, News.com.au, Pedestrian.TV, Body + Soul and Punkee. She's addicted to travel but has a terrible sense of direction, so you can usually find her getting lost somewhere new around the world. Luckily, she loves to explore and have new adventures – whether that’s exploring the backstreets, bungee jumping off a bridge or hiking for days. You can follow her adventures on Instagram @probably_kassia.
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Incredible day spas and hot springs to visit in Victoria

    Katie Carlin Katie Carlin
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    From geothermal pools and luxury spa sanctuaries, Victoria’s mineral-rich waters and restorative landscapes offer total renewal.

    I pass waving coastal spear-grass and coast saltbush as I follow the curving path through 15 hectares of thoughtfully curated gardens at the Mornington Peninsula’s Alba Thermal Springs & Spa. I hang my robe at the entrance and slip into the first sunken geothermal pool I find – feeling the tension from the 90-minute drive from Melbourne melt away as I watch steam dance across the surface in the late afternoon light. There are 31 pools, a mix of geothermal, cold plunge and botanical, that range in temperature and design, spread over six regions.

    a woman relaxing at Alba Thermal Springs & Spa on the Mornington Peninsula
    Alba Thermal Springs & Spa on the Mornington Peninsula. (Image: Visit Victoria)

    I gravitate toward The Hemisphere, with its dry sauna, steam room, cold plunge and dreamy open-air pool called The Hide. But it’s Alba’s brand-new Sanctuary that really elevates the experience. The five luxurious stand-alone villas and two additional studio rooms opened in June 2025 and feature an indoor fireplace, oversized bathtub with views across the bay, a deck and extensive all-inclusive (minus the cocktails) mini-bar.

    After dining at Alba’s Thyme restaurant, I return to my villa, content to fall asleep early listening to the fire crackle, feeling thoroughly restored. While Alba is one of the newest in the region, it’s certainly not the only place to enjoy a soothing soak. Here are others to book for a wellness weekend.

    Hepburn Bathhouse & Spa

    A woman bathes in the new Hepburn Bathhouse and Spa private bathing room with marble tiled walls
    The marble private bathing room is one of five new designs. (Image: Supplied)

    Nestled in the Daylesford region, Hepburn Bathhouse & Spa has been welcoming guests to its historic bathhouse for 130 years. With a $1.7 million renovation now complete (part of the 21st season of Channel 9’s The Block), find five new private bathing rooms, an apothecary experience where guests blend a custom body scrub and all-new spa treatment menu.

    There are three bathing areas: Bathhouse for communal bathing for all ages, adults-only Sanctuary and a private bathing space for a personalised experience – try the skin-softening Mineral Milk Bath.

    Lake House Daylesford

    the pool at Lake House Daylesford
    The main pool at Lake House Daylesford. (Image: Visit Victoria)

    Inciting deep exhales, the spa at Alla Wolf-Tasker’s iconic Lake House has long been a beacon of wellness in the region. Tucked into the cottage gardens that wind down to the lake’s edge, the spa is beautifully and deliberately cloistered away from guests and diners visiting the celebrated on-site restaurant.

    From Ayurvedic facials and hydrotherapy that makes use of Daylesford’s mineral waters, to cocooning thermal rituals and massage, treatments here promote tranquillity. While a day spa experience is delightful on its own, staying on the property adds a luxe layer to your corporeal renewal, especially if you’re in your own private spa villa.

    Metung Hot Springs

    the Metung Hot Springs' glamping tents by the river
    Glamping tents at Metung Hot Springs. (Image: Emily Godfrey)

    Imagine immersing yourself in a barrel overflowing with geothermal water, all while taking in views of Gippsland Lakes. It’s one of several unique bathing experiences available at Metung Hot Springs.

    There’s also a floating sauna and a Reflexology Walk constructed with carefully placed stones designed to stimulate the acupressure points in your feet as you walk. The 12-hectare site opened in 2022 with three bathing areas – Bathing Ridge, Lagoon Precinct and Hilltop Escarpment – and premium glamping tents that feature king-size beds and private bathing barrels.

    Four more blissful day spas to visit

    Lon Retreat & Spa is an award-winning, adults-only retreat on the Bellarine Peninsula.

    Deep Blue Hotel & Hot Springs features sensory caves and cleansing waterfalls in Warrnambool.

    Peninsula Hot Springs renews with 70 bathing and wellness experiences.

    The Benev is an indulgent spa and luxury accommodation in Beechworth.

    the Peninsula Hot Springs
    Bathe in beautiful surroundings at Peninsula Hot Springs. (Image: Tourism Australia/Harry Pope/Two Palms)
    Revealed: This coastal Qld town is one of the most welcoming on Earth