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This historic port town was just crowned Australia’s best

The secret’s out: this character-packed harbour town has just been named Australia’s number one.

Australia has a brand-new capital of cool, and this year, it’s all about the west. Fremantle in Western Australia has officially been named Australia’s Top Tourism Town for 2025, taking out the coveted Gold award at a ceremony held at Parliament House in Canberra.

The annual awards, run by the Australian Tourism Industry Council (ATIC), celebrate the small towns, big characters and passionate guides that bring travel in Australia to life.

Fremantle takes the crown

View Of Fremantle At Riverbank
Freo is Australia’s best town. (Image: Getty Images/EyeEm Mobile GmbH)

Affectionately known as Freo, Fremantle charmed judges, confirming what locals already know – this port city is one of Australia’s most compelling coastal escapes.

“Fremantle, or Freo as the locals call it, is an exceptional destination," said ATIC CEO Erin McLeod.

“Its vibrant maritime heritage, thriving arts and music scene, world-class food and wine, and rich culture make it a standout winner as Australia’s Top Tourism Town for 2025."

The best of the rest

Aerial shot of Back Beach in Devonport, Tasmania
Devonport was the 2024 Top Tourism Town. (Image: S. Group)

While Fremantle took the top spot, other towns across the country also shone.

Silver went to Devonport in Tasmania, a charming port city that took home Gold last year, while Bronze was awarded to Kiama in NSW, home of the iconic blowhole and pristine South Coast beaches.

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AI Prompt

Small and tiny towns

The Bungendore Wood Works Gallery exhibits and promotes Australian wood art, giftware, sculpture and contemporary furniture by the country's foremost designer/makers in wood. The Gallery takes pride in the skill and art of Australia's craftspeople, and in the varied richness and beauty of native timbers.
Bungendore in the Canberra Region took won the Small Tourism Town. (Image: Destination NSW)

The awards also spotlight smaller communities that punch well above their weight.

Bungendore in the Canberra Region took Gold in the Small Tourism Town category, impressing with its historic streetscape and creative culture. Followed by Deloraine in Tasmania winning Silver, and Airlie Beach in The Whitsundays winning Bronze.

Trentham in Victoria claimed Gold in the Tiny Tourism Town category, with its charming main street, lush gardens and proximity to the Wombat State Forest. Silver and Bronze awards went to Huskisson in NSW and the Town of 1770 in Queensland, which was also voted one of Australia’s best beaches in 2025, proving that incredible visitor experiences are spread across the map.

Why the awards matter

High Street, Trentham
Trentham in Victoria won Gold for the Tiny Tourism Town.

Now in its fifth year, the Top Tourism Town Awards highlight the communities and guides that power Australia’s visitor economy. Tourism Australia’s executive GM of corporate affairs, Tanya Bowes, noted that tourism is the lifeblood of so many communities across Australia.

Australia’s Top Tourism Town Awards chairperson Shaun de Bruyn said the awards shine a spotlight on the communities and guides who bring Australian tourism to life through local knowledge, warmth and genuine connection.

“Our regional destinations play a crucial role in Australian tourism, offering authentic experiences that support local towns and attract visitors from near and far."

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Emily Murphy
Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
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Your guide to a gourmand getaway along the Murray River

    Gemma Kaczerepa Gemma Kaczerepa
    Feast your way through Sun Country on the Murray – a beautiful and bountiful region in northern Victoria with gourmet delights galore.

    Nestled on the lands of the Yorta Yorta People along the mighty Murray River, Sun Country is a truly extraordinary place. The northern Victorian enclave is a tapestry of meandering waterways, ancient forests, sandy beaches, enchanting country towns and an easy way of life.

    Beyond its landscapes and bucolic charm, Sun Country on the Murray is a culinary paradise: think farm-fresh produce, family-run wineries and no shortage of places to feast.

    If you’re a serious foodie or simply epicurious, here’s your ultimate guide to a gourmand Murray River getaway.

    The Murray Farm Gate Trail

    The self-guided Murray Gate Farm Trail lets you sample the area’s best produce while immersing yourself in the lush Goulburn and Murray Valleys. The trail has something to suit every palate and pace, but there are a few notable highlights.

    1. Rich Glen

    Rich Glen Provedore and Rich Glen Skin & Beauty
    Stock up at Rich Glen. (Image: Chloe Smith Photography)

    Rich Glen is renowned for its award-winning olive oils. Everything is grown and created on the family farm in Yarrawonga, the results of which you can visit at Rich Glen Provedore – a treasure trove of gourmet foods, including that signature olive oil. Or explore Rich Glen Skin & Beauty, which stocks lush handmade skincare and wellness products.

    2. How Now Dairy

    A charming micro-farm producing ethical dairy, How Now Dairy, lets its baby calves remain with their mothers and its cows roam on rolling pesticide-free pastures. Try a selection of cheeses that do good and taste good, including a fantastic punchy blue, and velvety milk with a thick, creamy top.

    3. Cactus Country

    Cactus Country in the murray
    Stop into Cactus Country. (Image: Chloe Smith Photography)

    Cactus Country is a 12-acre stretch of desert-like garden containing cacti of all shapes, sizes and colours. Naturally, it makes the most of its bounty at the on-site bar and restaurant, with a cactus-infused dessert menu alongside a vibrant line-up of Mexican snacks and mains.

    4. The Olde Creamery

    The Olde Creamery is a local icon, a former hobby farm that has flourished into a thriving purveyor of flowers and foods. The elderflower cordial and bramble gin and tonic jam are must-tries, and make for tasty mementoes of your trip.

    Wineries, breweries and distilleries

    The region’s sunny climate and rich soils make it a prime place for viticulture. If wine isn’t your thing, you’ll also find boutique breweries and distilleries producing top-notch beers and spirits.

    1. Squires Winery

    a couple sitting at the bar at squire's winery, sun country on the murray
    Pop in for a tasting. (Image: Visit Victoria)

    With its idyllic positioning on the Ovens River, Squires Winery is a lovely setting for a long, leisurely lunch or tasting. Enjoy a riverside sip of prosecco, rosé or cab sauv, complemented by seasonal bites and a backdrop of towering gum trees.

    2. Cape Horn Vineyard

    Cape Horn is one of the region’s most established vineyards. Its sparkling durif/shiraz is a crowd favourite and well worth trying on your foodie tour, especially if it’s served with one of the winery’s delicious wood-fired pizzas.

    3. Byramine Homestead & Brewery

    Byramine Homestead brewery
    Enjoy a tipple at this historic homestead.

    A top pick among beer, cider and history enthusiasts, Byramine serves a rotation of brews made on-site in the historic homestead. Wander through the venue and learn about its colonial past before sitting down to a freshly made Ploughman’s and cold local ale.

    4. Monichino Wines

    Monichino is a slice of la dolce vita in northern Victoria, producing classic Italian varietals like pinot grigio and aromatica. Drop by for a tasting at the cellar door (open weekends or by appointment) and explore everything from crisp whites to robust fortified wines, or pack a picnic and savour your glass in the picturesque gardens.

    5. Corowa Distilling Co

    Corowa Distilling Co
    Sit down to a hearty lunch. (Image: Visit Victoria)

    Corowa Distilling Co crafts an incredible variety of single-malt and blended whiskies, and is a beloved spot among locals and visitors alike. Stop in for a tasting flight in the whisky room, or a hearty breakfast or lunch paired with a wee dram.

    Farm-to-table dining

    If you’ve got the time to linger over a gourmet spread, Sun Country on the Murray has an abundance of outstanding restaurants and cafes.

    1. O’Reilly’s Food and Wine

    O’Reilly’s feels much like stepping into a good friend’s home, albeit with a refined twist. The menu changes weekly and rotates through a selection of comforting yet elevated dishes – think lamb cottage pie, French-style moussaka, a perennially popular open steak sandwich and cakes that change flavours weekly.

    2. Stock and Barrel

    a couple eating at Stock and Barrel victoria
    Soak in views of Lake Mulwala. (Image: Visit Victoria)

    Tucked inside The Sebel Yarrawonga hotel, overlooking sparkling Lake Mulwala, Stock and Barrel does pub classics with a Sun Country spin. Order a perfectly seared steak and triple-cooked potatoes alongside a freshly poured pint, or try a regional highlight: local produce features abundantly across Stock and Barrel’s dishes.

    3. The Bend

    With spacious decks and panoramic views of the Murray, The Bend is ideal for a sun-soaked long lunch. Order a round of moreish share plates (like baja fish tacos and a warm-from-the-oven brioche loaf stuffed with cream cheese and herbs) or a signature cocktail and indulgent main – we can’t go past the slow-braised wagyu brisket.

    4. Blacksmith Provedore

    Black Smith Provedore
    Taste Blacksmith Provedore’s delicious pizzas. (Image: Chloe Smith Photography)

    If you’re after a slick yet relaxed dining destination, head to Blacksmith Provedore. Perched right next to Lake Mulwala, the venue is airy and elegant, with a minimalist-chic design. The pizzas are seriously good too, made with 72-hour fermented dough and toppings sourced from Italy’s finest producers.

    5. Broken Willow

    As soon as you enter Broken Willow’s front doors, you’re greeted with genuine hospitality and a classic bistro menu that has something for everyone: succulent grilled meats, parmas and schnitzels, juicy burgers, and international dishes ranging from weekly curry and stir-fry specials to zippy banh mi.

    While you’re there

    Thompson Beach in sun country on the murray
    Discover plenty to do between meals. (Image: Chloe Smith Photography)

    Got a few hours to spare? Make the most of your trip by exploring the natural wonders and rich cultural heritage of your riverside surroundings.

    Barmah National Park is a sanctuary of walks through majestic river red gums and serene wetlands. Here, a seat on board a Kingfisher River Cruise offers a different Murray experience, letting you see the vast river from the perspective of the Yorta Yorta peoples.

    If you’re a watersport enthusiast, Lake Mulwala in Yarrawonga is a favourite for canoeing, cruising, fishing, kayaking and water skiing. While the silo murals at Katamatite, St James, Tungamah and more recently Waaia are essential stops in Victoria’s famed Silo Art Trail.

    In Cobram Barooga, make sure to visit Thompson’s Beach, the largest inland beach in the southern hemisphere. Nearby, the Bullanginya Dreaming project is an award-winning 1.8km immersive art experience that immerses you in light and sound to tell a rich story of country, culture and connection.

    Start planning a tasty getaway to Sun Country on The Murray at suncountryonthemurray.com.au.