The secret’s out: this character-packed harbour town has just been named Australia’s number one.
Australia has a brand-new capital of cool, and this year, it’s all about the west. Fremantle in Western Australia has officially been named Australia’s Top Tourism Town for 2025, taking out the coveted Gold award at a ceremony held at Parliament House in Canberra.
The annual awards, run by the Australian Tourism Industry Council (ATIC), celebrate the small towns, big characters and passionate guides that bring travel in Australia to life.
Fremantle takes the crown
Freo is Australia’s best town. (Image: Getty Images/EyeEm Mobile GmbH)
“Fremantle, or Freo as the locals call it, is an exceptional destination," said ATIC CEO Erin McLeod.
“Its vibrant maritime heritage, thriving arts and music scene, world-class food and wine, and rich culture make it a standout winner as Australia’s Top Tourism Town for 2025."
The best of the rest
Devonport was the 2024 Top Tourism Town. (Image: S. Group)
While Fremantle took the top spot, other towns across the country also shone.
Silver went to Devonport in Tasmania, a charming port city that took home Gold last year, while Bronze was awarded to Kiama in NSW, home of the iconic blowhole and pristine South Coast beaches.
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Small and tiny towns
Bungendore in the Canberra Region took won the Small Tourism Town. (Image: Destination NSW)
The awards also spotlight smaller communities that punch well above their weight.
Bungendore in the Canberra Region took Gold in the Small Tourism Town category, impressing with its historic streetscape and creative culture. Followed by Deloraine in Tasmania winning Silver, and Airlie Beach in The Whitsundays winning Bronze.
Trentham in Victoria claimed Gold in the Tiny Tourism Town category, with its charming main street, lush gardens and proximity to the Wombat State Forest. Silver and Bronze awards went to Huskisson in NSW and the Town of 1770 in Queensland, which was also voted one of Australia’s best beaches in 2025, proving that incredible visitor experiences are spread across the map.
Why the awards matter
Trentham in Victoria won Gold for the Tiny Tourism Town.
Now in its fifth year, the Top Tourism Town Awards highlight the communities and guides that power Australia’s visitor economy. Tourism Australia’s executive GM of corporate affairs, Tanya Bowes, noted that tourism is the lifeblood of so many communities across Australia.
Australia’s Top Tourism Town Awards chairperson Shaun de Bruyn said the awards shine a spotlight on the communities and guides who bring Australian tourism to life through local knowledge, warmth and genuine connection.
“Our regional destinations play a crucial role in Australian tourism, offering authentic experiences that support local towns and attract visitors from near and far."
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Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
Be invigorated by the sights, sounds and landscapes of the Northern Territory.
If your 2026 travel goals focus on visiting inspiring and meaningful destinations, look no further than the Northern Territory. Rich in Indigenous culture, national parks and unique local cuisine, a journey deep into the Red Centre and Top End will awaken all your senses and leave you with lifelong memories. But you don’t need to do it on your own, as AAT Kings’ Small Group tours offer expertly led itineraries. They’re designed to take the guesswork out of travel planning and help you access remote regions in comfort while connecting with fellow guests, allowing you to delve deeper into destinations with insights from knowledgeable Travel Directors and local Indigenous guides.
As Small Group tours with AAT Kings have an average of just 16 guests, there’s ample opportunity to ask questions and make meaningful connections on every visit. Here are just a few of the experiences on offer, with adventures designed to invigorate every sense.
1. Under a Desert Moon dinner
Watch the stars come out over five courses.
Over five courses, dine under the stars during an unforgettable Outback dining experience. As day fades to night, lit only by the moon and the crackling fire, this outdoor dinner features locally sourced seasonal produce, matched with Australian wines.
It’s an intimate experience, showcasing the quiet grandeur of the Outback after nightfall. As you dine, feel connected to the land and its unique flavours, introduced by your impeccable waitstaff.
Part of the Northern Territory Dreaming tour, the Under a Desert Moon dinner is the ideal way to connect with your small group of fellow travellers after an invigorating day in the Red Centre.
2. Karrke Aboriginal Cultural Experience
Learn stories of the Red Centre at Karrke. (Image: Tourism & Events NT/ 75vibes)
The best way to learn the stories of the Red Centre is by connecting with the land’s Traditional Owners. At the Karrke Aboriginal Cultural Experience, visited on AAT Kings Northern Territory Dreaming and Outback Contrasts tours, you’ll meet with members of the local Wanmarra community in Kings Canyon.
On this immersive AAT Kings MAKE TRAVEL MATTER® Experience you’ll walk on Country to learn firsthand about bush tucker, Indigenous medicine, wooden artefacts and the art of dot painting. Passionate guides will share stories that have been passed down for generations.
3. Kungkas Can Cook
Taste local bush delicacies. (Image: Tourism & Events NT/ Mel Brautigam)
The powerful senses of smell and taste are awakened on this exclusive experience led by Indigenous chef Rayleen Brown. Included in the Northern Territory Dreaming and Outback Contrasts tours, this is a unique opportunity to savour local bush delicacies and learn about Indigenous culture through the lens of food.
Brown, a recipe author and guest judge for MasterChef Australia, works solely with native ingredients directly harvested by women from the Alice Springs community. It’s a 100 per cent Indigenous owned and run business.
4. Karlu Karlu (Devils Marbles)
See striking Karlu Karlu. (Image: Tourism & Events NT/ Dom And Jesso)
Appearing out of nowhere, the huge granite boulders of Karlu Karlu seem to precariously balance on the barren Outback landscape. You’ll come across these geological formations as you cruise the Stuart Highway on the Northern Territory Explorer tour.
Your AAT Kings Travel Director will share expert insight on the history and culture of Karlu Karlu, recognised as a sacred site of the Warumungu people. As you walk in awe amongst these stunning formations, formed many millennia ago, you’ll hear some of the stories behind why this place is so important to Indigenous storytelling and culture.
5. Pudakul
Experience this family-owned Indigenous experience. (Images: Tourism & Events NT/ Helen Orr)
Make authentic cultural connections when you visit Pudakul, a family-owned Indigenous experience on the Adelaide River Flood Plains. On your Small Group Northern Territory Explorer tour your senses will be inspired by the sounds of First Nations music, the taste of local bush tucker and the beauty of art.
This AAT Kings MAKE TRAVEL MATTER® Experience is designed to take you deeper into the destination, helping guests learn from the people of the Limilngan-Wulna Land.
6. Corroboree Billabong Wetland Cruise
Spot the wildlife of the billabong. (Image: Tourism & Events NT)
Observing the unique wildlife of the Northern Territory – from formidable crocs to hearing gentle melodies from the many endemic bird species – is always one of the most memorable parts of your Northern Territory Dreaming tour.
Travel in the comfort of your premium coach, taking in the stunning landscapes, before arriving at Corroboree Billabong. This special place is part of the Mary River Wetlands and is home to the world’s largest concentration of saltwater crocodiles. Your comfortable boat is designed to maximise wildlife viewing, giving you a front row seat to this spectacular ecosystem.
7. Aboriginal Bush Traders
Visit for the art, stay for a bite. (Image: Tourism & Events NT/ Shaana McNaught)
A visit to Aboriginal Bush Traders is the ideal introduction to the vibrant city of Darwin. This non-profit gallery, cafe and retail space supports Indigenous employment and is the perfect place to find a curated selection of ethical Indigenous gifts, including artwork and organic skincare.
Your Northern Territory Top End National Parks and Northern Territory Dreaming tours include an exclusive native flavour tasting, offering cultural insight before travelling deeper into the Top End.
8. Leliyn (Edith Falls)
Cool off at Leliyn (Edith Falls). (Image: Tourism & Events NT/ As We Wander)
There’s something about a mighty waterfall that invigorates the soul like nothing else, with the picturesque Leliyn (Edith Falls) the perfect place to refresh on a hot day.
On your Northern Territory Top End National Parks and Northern Territory Dreaming visit to Nitmiluk National Park, known for its epic sandstone gorges, you’ll pay a visit to the oasis that is Leliyn. It’s the ideal place for a swim, but it’s also home to ancient Indigenous rock art. And as your Travel Director will explain, it’s an impressive place of cultural significance, too.
