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This historic port town was just crowned Australia’s best

The secret’s out: this character-packed harbour town has just been named Australia’s number one.

Australia has a brand-new capital of cool, and this year, it’s all about the west. Fremantle in Western Australia has officially been named Australia’s Top Tourism Town for 2025, taking out the coveted Gold award at a ceremony held at Parliament House in Canberra.

The annual awards, run by the Australian Tourism Industry Council (ATIC), celebrate the small towns, big characters and passionate guides that bring travel in Australia to life.

Fremantle takes the crown

View Of Fremantle At Riverbank
Freo is Australia’s best town. (Image: Getty Images/EyeEm Mobile GmbH)

Affectionately known as Freo, Fremantle charmed judges, confirming what locals already know – this port city is one of Australia’s most compelling coastal escapes.

“Fremantle, or Freo as the locals call it, is an exceptional destination," said ATIC CEO Erin McLeod.

“Its vibrant maritime heritage, thriving arts and music scene, world-class food and wine, and rich culture make it a standout winner as Australia’s Top Tourism Town for 2025."

The best of the rest

Aerial shot of Back Beach in Devonport, Tasmania
Devonport was the 2024 Top Tourism Town. (Image: S. Group)

While Fremantle took the top spot, other towns across the country also shone.

Silver went to Devonport in Tasmania, a charming port city that took home Gold last year, while Bronze was awarded to Kiama in NSW, home of the iconic blowhole and pristine South Coast beaches.

Need tips, more detail or itinerary ideas tailored to you? Ask AT.

AI Prompt

Small and tiny towns

The Bungendore Wood Works Gallery exhibits and promotes Australian wood art, giftware, sculpture and contemporary furniture by the country's foremost designer/makers in wood. The Gallery takes pride in the skill and art of Australia's craftspeople, and in the varied richness and beauty of native timbers.
Bungendore in the Canberra Region took won the Small Tourism Town. (Image: Destination NSW)

The awards also spotlight smaller communities that punch well above their weight.

Bungendore in the Canberra Region took Gold in the Small Tourism Town category, impressing with its historic streetscape and creative culture. Followed by Deloraine in Tasmania winning Silver, and Airlie Beach in The Whitsundays winning Bronze.

Trentham in Victoria claimed Gold in the Tiny Tourism Town category, with its charming main street, lush gardens and proximity to the Wombat State Forest. Silver and Bronze awards went to Huskisson in NSW and the Town of 1770 in Queensland, which was also voted one of Australia’s best beaches in 2025, proving that incredible visitor experiences are spread across the map.

Why the awards matter

High Street, Trentham
Trentham in Victoria won Gold for the Tiny Tourism Town.

Now in its fifth year, the Top Tourism Town Awards highlight the communities and guides that power Australia’s visitor economy. Tourism Australia’s executive GM of corporate affairs, Tanya Bowes, noted that tourism is the lifeblood of so many communities across Australia.

Australia’s Top Tourism Town Awards chairperson Shaun de Bruyn said the awards shine a spotlight on the communities and guides who bring Australian tourism to life through local knowledge, warmth and genuine connection.

“Our regional destinations play a crucial role in Australian tourism, offering authentic experiences that support local towns and attract visitors from near and far."

Emily Murphy
Emily Murphy is Australian Traveller's Email & Social Editor, and in her time at the company she has been instrumental in shaping its social media and email presence, and crafting compelling narratives that inspire others to explore Australia's vast landscapes. Her previous role was a journalist at Prime Creative Media and before that she was freelancing in publishing, content creation and digital marketing. When she's not creating scroll-stopping travel content, Em is a devoted 'bun mum' and enjoys spending her spare time by the sea, reading, binge-watching a good TV show and exploring Sydney's vibrant dining scene. Next on her Aussie travel wish list? Tasmania and The Kimberley.
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Norwegian Spirit heads back to Australia with more Sydney departures than ever before

    Katie Dundas Katie Dundas
    Norwegian Cruise Line offers adult cruisers the ideal way to travel with unrivalled choice for a ship of her size, plus the dining, excitement and spa amenities typically found on a much larger ship.

    Cruising close to home with Norwegian Cruise Line® (NCL) has never been better. Norwegian Spirit® is returning for its biggest Australian season yet, and it’s ideal for adults seeking an elevated local cruising experience that packs a big punch with entertainment, personalised service and premium amenities.

    With convenient Sydney departures, these refined itineraries will equally appeal to cruise newcomers or veteran sailors. From enriching days in port leading into world-class dining at sea, here’s how Norwegian Spirit has been curated just for discerning travellers.

    About the ship

    NCL norweigian spirit in phillip island
    Explore Australia with Norwegian Spirit.

    Norwegian Spirit offers something not often seen: a smaller ship reimagined to appeal to adults. With numerous convenient Sydney departures, enjoy a boutique feel from the moment your holiday begins – from faster embarkation to plenty of open space onboard and plenty of special touches designed to make your holiday even more meaningful.

    In port, discover the delights of Australia, New Zealand and the South Pacific. But sea days will be just as memorable. Norwegian Spirit has been tailored to suit the interests of adult cruisers, with splash pools and kids’ clubs replaced by elevated relaxation spaces.

    Get lost in a good book on a plush daybed within the adults-only Spice H2O, soak away the tension at the award-winning Mandara Spa® with Thermal Suite, or meet up with new friends for the evening’s world-class entertainment.

    Everything onboard has been crafted for calm and relaxation; an oasis at sea where entertainment, exceptional service and an array of upscale dining experiences.

    A culinary adventure at sea

    Onda by Scarpetta inside the Norwegian Spirit.
    Indulge in culinary excellence at Onda by Scarpetta.

    Onboard, enjoy unrivalled dining options with 14 dining options and nine bars and lounges. Freestyle Dining has tossed aside structured dining room meal times, so guests can walk in when it suits them, or use the NCL app to easily make a booking.

    Classic pub fare at The Local is perfect for a casual bite after returning to the ship, or plan a romantic dinner for later that evening, taking in the ocean views and golden sunset.

    International flavours delight when you try out Norwegian Spirit ’s specialty dining, including Onda by Scarpetta, Le Bistro and Cagney’s Steakhouse, each with a curated wine menu to enhance each restaurant’s signature dishes.

    All of the onboard specialty dining options have been enhanced to suit adult palettes who seek premium cuisine that incorporates the freshest local ingredients and modern design.

    New offerings

    The pool on Norwegian Spirit with stunning views of the Sydney Harbour Bridge.
    Swim in a cruise pool with ever-changing Australian coastal views.

    NCL has reimagined Norwegian Spirit to offer something innovative in the crowded cruising industry: premium cruising catered to adults, but on a smaller ship that doesn’t sacrifice on entertainment.

    Both the amenities and the ship’s itineraries were carefully planned to suit adult travellers drawn to the ease of departing from Sydney. During the 2026/2027 summer season, Norwegian Spirit will return with 10 Sydney sailings – more than ever before – including five round-trip itineraries.

    Get the most from a long weekend at sea or take an immersive East Coast adventure, with a selection of four- to 14-day itineraries across Australia, New Zealand and the South Pacific. Each taking curious travellers to a new destination almost every day.

    The long weekend of a lifetime

    The Mandara spa inside the Norwegian Spirit.
    Fall into relaxation at the award-winning Mandara Spa.

    Sometimes, a few days at sea can be just what you need to reset and recharge, which is why NCL has released its first-ever four-day Tassie taster cruise departing from Sydney. It’s designed as the ideal long weekend escape for adults seeking a reset, where guests can do as much or as little as they please.

    Sea days can be spent relaxing. Perhaps an Aroma Stone Therapy massage at the award-winning Mandara Spa, or an afternoon taking in the vibrant deckside energy at Waves Pool Bar.

    In Hobart, an array of shore excursions will showcase the rugged beauty and history of the island. From oyster and wine tasting, strolls through the eclectic Salamanca Market, or spotting the iconic Tasmanian devil, make the time in port your own.

    11 days around the country

    The Norwegian Spirit with stunning views of the Sydney Opera House.
    Wake up to Australia’s iconic sights.

    Explore some of the country’s most iconic locations, enjoying the comfort of your stateroom between stops on this unique 11-day itinerary. You’ll discover the beauty of South Eastern Australia, including Kangaroo Island, each delivered right to your doorstep.

    This sailing is designed to be completely relaxing yet immersive, with overnights† in both Adelaide and Melbourne. For tennis fans, the January departure is timed to pair with a day at the popular Australian Open.

    As a longer itinerary, find a great balance of sea and port days. It’s ideal for adults seeking serious unhurried exploration and foodies looking forward to the opportunity to try out more of Norwegian Spirit ’s many dining options.

    To book, contact your travel agent, call 1300 255 200 or visit ncl.com

    †Applies to select sailings.